AMIR SHEIKH
Noida
Summary
With over 24 years of experience in the textiles and chemical industry, I am an A+ marketing and business development specialist. Expertise in driving business growth through strategic marketing, project management, and key account leadership. Technically qualified management graduate with a proven track record of spearheading businesses, building markets, revitalizing brands, managing global programs, and steering high-impact projects to enhance profitability and market share. Deep understanding of product marketing strategies in the value chain development of textiles. Experience in developing and implementing go-to-market plans with trade partners, brands, and manufacturers. Formulate strategies based on market insights and research to foster sustainable growth. Hands-on expertise in textile processing from fiber to fashion. Advocate for sustainability and digitalization to support organizational goals. Extensive international experience and a robust market network from roles with large multinational organizations. Successfully led teams and managed complex projects in collaboration with cross-functional global teams. Articulate speaker and presenter with a proven ability to build and maintain relationships with C-level executives. Visionary leadership style, high level of integrity, and accountability. Thrive in competitive environments.
Overview
25
25
years of professional experience
Work History
Head Marketing & Business Development
Zydex Industries Pvt Ltd
11.2020 - Current
- Company Overview: A specialty chemical company in Textiles, Paints, Agriculture, Construction.
- Driving growth initiatives with brands, retailers, and manufacturers through effective go-to-market strategies
- Managing 50+ key accounts (brands & mills) in India and Southeast Asia, enhancing revenue growth of new businesses at ~45% CAGR through targeted programs - sustainable textile printing & organic cotton farming technologies
- Building and nurturing relationships with key stakeholders and industry associations to drive collaboration (18+)
- Overseeing a marketing team in executing social media strategies and events (12+), boosting brand visibility
- Managing market intelligence and performing audits to generate actionable insights for informed decision-making
- Training and mentoring team members to enhance performance and productivity through soft & technical skills
Senior Consultant
Gherzi Consulting & Engineering Pvt Ltd
04.2018 - 10.2020
- Company Overview: International Consulting Firm
- Managed 30+ diverse portfolio of international consulting projects spread across India, SEA, Eurasia, Africa, GCC, etc, and successfully delivered end-to-end solutions resulting in revenue growth of ~16% CAGR
- Projects comprised of investment opportunities, market research, technology assessment, performing due diligence, and business process improvements while benchmarking against international competitiveness
- Pioneered sustainability initiatives and promoted Industry 4.0 advancements
- Achieved significant client satisfaction through effective project execution, resulting in repeat business
- Contributed to the development of industry reports and white papers that highlighted key trends and insights
- Led a team (12+) of researchers, sector specialists, and operations professionals to achieve project objective & drive results
- International Consulting Firm
Business Head
Anju Modi
09.2015 - 03.2018
- Company Overview: A Premium Fashion House
- Responsible for P&L, realigned business goals and implemented strategic plans, significantly boosting revenue with consistent growth of 22% CAGR & 14% EBITA
- Developed and executed a growth roadmap for a premium women’s wear brand, driving exponential expansion through category development, retail growth, and enhanced customer service
- Expanded digital and physical distribution channels through EBOs (+3), MBOs (+16), and e-commerce platforms (+7) across India and international markets, including the GCC, UK, Canada, and Singapore
- Launched integrated marketing campaigns using ATL/ BTL strategies, CRM, digital marketing, brand partnerships (Jewellery), and fashion events to enhance brand visibility and customer engagement
- Led a team (25+) of sales personnel, merchandisers and designers
- A Premium Fashion House
Head Branding & Communication
Indorama Inds Ltd
09.2013 - 08.2015
- Formulated and executed the branding and marketing roadmap for INVIYA, establishing it as a core component in the fashion and textile industry
- Developed key applications across product categories - denim, knits, active-wear, and intimate wear to enhance brand engagement and reinforce the value chain with apparel brands
- Led a high-performing marketing team (3+) and collaborated with sales associates, driving sales to INR 45 Cr (US$ 7.3 Mn) and firmly positioning INVIYA within the market
Country Head (India & South East Asia)
The Woolmark Company
04.2007 - 08.2013
- Company Overview: A Textile Fibre Company
- Led a transformative 3-year strategy as Country Head - India & SEA, enhancing Woolmark's brand presence and increasing wool consumption across retail and the value chain, achieving a ~12% rise in licensees and ~24% revenue growth
- Revitalize Woolmark’s market positioning through innovative B2C marketing and co-branding initiatives with top brands like M&S, Uniqlo, Raymond, and Zegna
- Enhanced brand visibility by representing Woolmark on global B2B platforms, including Premiere Vision, Pitti Filati, and India Fashion Week
- Expanded market reach with high-impact B2B events, supporting exports to Europe, Japan, and the US, and managing 35+ projects focused on technology transfer, retail promotions, seminars and trade events
- Launched the “Out of Bangladesh” initiative with BGMEA, establishing Bangladesh as a sourcing hub and doubling the licensee base in the region, strengthening Woolmark’s global value chain
- A Textile Fibre Company
Regional Sales Head (North India)
Tanatex India (Bayer)
04.2005 - 03.2007
- Expanded North India market by increasing distributor network from 2 to 7, achieving a tenfold monthly revenue to 1.2 Cr (US$ 0.3 Mn) during 2005–2007
- Achieved INR 16 Cr (US$ 2.5 Mn) in annual sales by focusing on key accounts and consistently monitoring the competitive landscape
Assistant Manager (North India)
Indokem Ltd
07.2000 - 03.2005
- Achieved growth of 10% CAGR across North India and generated INR 2.5 Cr (US$ 0.6 Mn) in revenues
- Successfully launched One-shot Sizing Chemicals across the region, contributing 35% to revenues
Education
MBA - Marketing
Faculty of Management Studies
Delhi06.2007
B. Tech. - Textiles
Government Central Textile Institute
Kanpur06.2000
Skills
- Strong Communication
- Presentation Abilities
- Problem-solving
- Critical thinking
- Teamwork and collaboration
- Microsoft Office
- Power BI
- Salesforce I CRM
Timeline
Head Marketing & Business Development
Zydex Industries Pvt Ltd
11.2020 - Current
Senior Consultant
Gherzi Consulting & Engineering Pvt Ltd
04.2018 - 10.2020
Business Head
Anju Modi
09.2015 - 03.2018
Head Branding & Communication
Indorama Inds Ltd
09.2013 - 08.2015
Country Head (India & South East Asia)
The Woolmark Company
04.2007 - 08.2013
Regional Sales Head (North India)
Tanatex India (Bayer)
04.2005 - 03.2007
Assistant Manager (North India)
Indokem Ltd
07.2000 - 03.2005
MBA - Marketing
Faculty of Management Studies
B. Tech. - Textiles
Government Central Textile Institute
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