Amir Shaikh
Pune,MH
Summary
Astute and resourceful Account Manager with over 9 years of experience ensuring client satisfaction and delivering successful projects. Possesses thorough knowledge and practical expertise in SEM, Programmatic techniques, and PPC strategies. Proven ability to excel independently and as a collaborative team member within professional management environments.
Overview
8
8
years of professional experience
Work History
Account Manager - Paid Media
RankUno Interactive Technology
Pune, MH
08.2021 - Current
- Leads strategy, performance, and account management on all key digital channels (Search, Programmatic, Social, etc) for a variety of clients.
- Responsible for full client management process from enabling acquisition and onboarding to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
- Led a dynamic team of 4-5 professionals overseeing a global client portfolio of 7-8 key accounts. Managed monthly advertising spends totaling USD 500K, ensuring optimal allocation and ROI across campaigns.
- Have excellent problem-solving and analytical skills and impeccable business judgment.
- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Managing positive relationships & contacts with publishers like Times Network, Amazon, Inmobi, Columbia, Yahoo Network, Affiliate Networks, Portal Networks, Database activity vendors, etc.
- Played a pivotal role in integrating third-party systems such as Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and various other data integration solutions, enhancing data-driven decision-making processes.
- Increased client satisfaction by building strong relationships and addressing their needs promptly
Sr PPC Analyst
Affinity Express, Inc., Pune
Pune, MH
06.2019 - 07.2021
- Be responsible for day-to-day digital ad-operations of client accounts, requiring interaction with both internal and external stakeholders
- Understand client goals, and create and execute strategies to exceed these goals.
- Prepare and analyze performance reports & review with clients & Provide strategic insights on the landing page, ad creative, etc.
- End to End campaign management of B2B Business Programmatic - DV360 & TTD
- Strong understanding of online advertising & 3rd party advertising concepts, familiarity with ad-serving platforms such as DSPs, DCM, or DFP, as well as YouTube for advertising.
- A key role for Programmatic Campaigns with programmatic guaranteed and preferred deals, 3rd party audience analysis with reporting metrics across Double click for clients.
- Identified trends and patterns in large datasets, leading to actionable insights for business growth
- Identified and resolved problems through root-cause analysis and research
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports
- Tracked competitor performance and competition strategy.
Senior Business Analyst - Paid Media
Studio52 Technology & Solutions LLP
11.2017 - 05.2019
- Collaborated with multiple GCC clients to develop and execute go-to-market strategies, fostering strengthened client relationships and delivering improved ROI and ROAS outcomes.
- Introduce best practices in the Media plan across disciplines such as Ad exchange Media Buying, Audience Planning, targeting / re-marketing, A-B testing, LP optimization, and other emerging trends in digital advertising
- Facilitated the onboarding of five new clients within a year, enhancing customer relationships. Increased company revenue by 20% through strategic client acquisition and retention efforts.
- Contribution to Planning, Data Analysis & Research across Industries with business pitches for clients like SharpEagle, CDM Smith, Dubai Film Permits, Tiger Group, etc.
- Campaign Planning, Execution, Optimization & reporting of paid media channels like Google(Search+Display+YouTube & UAC), Facebook, Instagram, Google Analytics, and Double click Bid Manager.
- Identifying target audiences & analyzing their characteristics, behavior, and media habits, and presenting a detailed platform level Strategy DCM.
PPC Analyst
Ziffytech Digital Healthcare Pvt Ltd
04.2016 - 10.2017
- Designed and executed PPC & SEM campaigns on a variety of networks.
- Developed and updated PPC strategies for maximum efficiency.
- Worked to optimize conversion rates for various PPC projects.
- Tracked competitor performance and competition strategy
- Evaluate demographics, prices, distribution channels, and marketing outlets
- Facilitated campaign adjustments in coordination with team members.
- Performed keyword research regularly. Performed budget estimates for maximum project return maintenance.
- Tested landing pages and formulated plans to keep conversion rates consistent.
- Managed 50+ healthcare campaigns for hospitals, optimizing outreach efforts.
Improved conversion rates by 60% through targeted and effective marketing strategies.
Education
MBA - Business Analysis
Welingkar Education
Mumbai, MH2019
Bachelor of Engineering - Computer Engineering
University of Pune
Pune, MH2016
Skills
- Ads Platform: Google ads, SA360, DV360, Microsoft ads, Xandr, AppNexus, TTD, StackAdapt, Adroll, LinkedIn ads, Facebook ads, Outbrain, Taboola
- CRM Management Tools: Salesforce, Zoho, Hubspot, etc
- CDP Management Tools: Salesforce, Blueconic, Eloqua, Gravity, Pardot, etc
- DMP Tools: Salesforce, BlueKai, TTD, Adobe, Nielsen, etc
- Analytics Tools: Google Analytics 4, Adobe Analytics, Matomo, etc
- Competitive Analysis Tools: SEMRush, Spyfu, Ads Transparency Center, Meta Ad Library, etc
- Software Tools: Microsoft Word, Excel (Pivot table, Vlookup, etc), SharePoint, PowerPoint, etc
Courses - School of Digital Marketing
Google Ads
Bilingual or Proficient (C2)
Programmatic Ads
Bilingual or Proficient (C2)
Google Analytics
Bilingual or Proficient (C2)
Supply Side Platform
Advanced (C1)
Accomplishments
Training Sessions at RankUno Interactive Technologies, Pune
Conducted successful training sessions for over 200+ media professionals on GA4 and various tracking and analytical tools, enhancing their proficiency and contributing to industry knowledge dissemination.
Timeline
Account Manager - Paid Media
RankUno Interactive Technology
08.2021 - Current
Sr PPC Analyst
Affinity Express, Inc., Pune
06.2019 - 07.2021
Senior Business Analyst - Paid Media
Studio52 Technology & Solutions LLP
11.2017 - 05.2019
PPC Analyst
Ziffytech Digital Healthcare Pvt Ltd
04.2016 - 10.2017
MBA - Business Analysis
Welingkar Education
Bachelor of Engineering - Computer Engineering
University of Pune
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