Amit Asija
Mumbai
Summary
Result-oriented business Leader with 22 Years of experience in B2B & B2C in managing the P&L, Strategy, Planning, Operations & Innovation.
Successful at implementing strategic approaches to drive profitability & improve sales. Recognized for performance excellence in operations and revenue growth. Strong ability to drive profits, optimize costs, account management, channel management, and achieve continuous process improvement through data-driven insights & analytics.
Overview
24
24
years of professional experience
Work History
VP – IOT Operations , Planning & Commercial
Vodafone Idea
2022.09 - Current
- Business leader working across industries to offer connectivity & solutions for Digital payments ,Smart Mobility (Connected Car, Fleet management, AIS 140 solution, Logistic & asset tracking) & Smart Infra & Utilities (advance metering, energy management, surveillance, solar pumps & lights)
- Improve the P&L of the IOT business through revenue maximization, customer insight, segmentation, Account management, channel management & process improvement.
- Conceptualize & build a strategy to achieve revenue & acquire a customer base across various product lines.
- Business planning- creating the revenue plan /budget for the IOT business / Market research.
- Build an execution plan based on data analytics & data-driven insights, leveraging the data warehouse.
- Operation management, Driving & Monitoring execution of Business Strategies, Projects, and Plans to meet company goals, implementing the governance metrics.
- Innovate & Build new capabilities & product features to enhance revenue.
- Improve customer CXX (experience) through life cycle management & digitalization.
- Sales enablement to drive the business through pricing strategy & channel engagement.
- Build & Deploy IoT-specific commercial/ pricing models and frameworks/ bid Management & evaluation to improve commercial operating efficiencies, and enhance the margin for the business.
Business Manager- Enterprise
Vodafone Idea
2020.08 - 2022.09
- Business Manager to Enterprise Director (CXO)
- Driving & Monitoring execution of Business Strategies, project management, and Plans to meet company goals, implementing the governance metrics & Managing the internal communication for the CXO office.
- Accountable for managing the approvals at the Director’s Office
- Responsible for auditing the documents/Business cases/Agreements/Commercials for CXO approval.
- Provide regular Business insights/analysis/feedback to the CXO to support business decisions for continuous improvement in the process & business.
- Led business operations to ensure the proper functioning of the Director’s office.
- Partner & Collaborate with senior leadership & various stakeholder groups to seamlessly manage the Enterprise Business Priorities and Processes for Directors Office.
General Manager - Marketing
Vodafone Idea
2011.06 - 2020.08
- Formulate marketing strategy for the circle with ~3000+ Crore Revenue and ~30 million customers.
- Drive Market share through product & process Innovation, acquisition strategy, market intelligence, segmentation & Campaign Management.
- Conceptualize, develop & launch New Products basis financial projections, Market Feedback & competition.
- Go-to-market strategy, promotion & communication to engage Sales, Trade & customers to drive volume.
- Budgeting, Planning & Forecasting the revenue and its key lead indicators & formulating Interventions.
- Drive Net promoter score, and customer experience through insight, dipstick, engagement & brand perception.
- Business analytics to improve revenue, customer journey, campaign ROI &explore new opportunities.
- Collaborate & drive cross-functional teams in circle & corporate to drive organization goals.
- Drive ATL/ BTL activity along with the brand team to engage trade & customers across rural & urban markets.
- Leading a team of 10 people (Direct team- 3AGM, 1 Sr Manager)
- Selected as a top talent in ABG talent pool, part of the top 5% of employees.
Head UnR & Acquisition
Tata Docomo
2009.09 - 2011.06
- Plan, develop, and execute strategies for growth to achieve the budgeted Nos.
- Use of Analytical tool / BI/ SAS to devise actions & programs to grow base & revenue.
- Driving Pricing Strategy, and new products to maximize revenue and maintain competitiveness in the market
- Conceptualize & implement communication to target customers & retailers to maximize the recharge uptake
- Launched UP East Circle, actively involved in distribution and trade engagement
- Part of the Top Talent Pool, Part of the Top 3% of employee
Marketing Manager – Prepaid UnR
Bharti Airtel
2006.03 - 2009.09
- Devised and Spearheaded plans to enhance Revenue and Customer Market Share.
- Managed High Value customer portfolio to drive revenue, and engagement through best-fit pack & tariff.
- Engaged the Retailers through various contests & programs to increase tertiary value.
Manager- HNI (UPE)
Hutch
2005.06 - 2006.03
- Manage HNI Relations to drive revenue growth, resolve issues to engage HNI.
- Managing Churn of 0%, Increasing the revenue by selling VAS Products, Add-on cards.
Sales & Service -Manager
ICICI Bank
2003.12 - 2005.06
- Manage corporate accounts & organize service camps to sell Banking Products –FD, Mutual fund, Loan
- Co-ordinate with Branch Managers, and RBD officers so that they achieve their value target from corporate.
- Train branch staff on new products/ Contests to grow revenue.
- Manage outbound sales strategy for the sale of banking products.
- Spearheaded the channel migration project- to reduce the Footfall of Customers at the bank branches.
Astt Manager- Marketing & Brand
Dainik Jagran
2000.11 - 2003.12
- Client Servicing & Media Planning, handling events for brand building & client promotion. conceptualized & managed Mega events, press conferences, celebrity management, and Movie launches.
Education
Master’s in Business law & Management (MBLM) -
University of Lucknow
01.2001
Post Graduate Diploma in Management in Public Relations (PGDMPR) -
University of Lucknow
Skills
- P&L Management
- Team Building & Leadership
- Strategic management
- Budget & Revenue Management
- Operations management
- Customer Segmentation & CVM
- Lifecycle Management
- New product launch & GTM strategy
- Product Management & development
- Innovation & process improvement
- Revenue planning & forecasting
- Project Management
- Data Analytics & Intelligence
- Campaign management
- Pricing & bid management
- Account management
- Channel management
- Marketing Communication
- Sales Enablement
Accomplishments
- RMS gain of 7% in 3 years, the highest revenue growth Nationally by driving Innovation & Engagement.
- Grown my vertical Nationally Highest for 5 Years out of 8 years as GM Marketing
- Selected as a top talent in ABG talent pool, part of the top 5% of employees.
- Got the MD Award for Innovation in 2017, Excellence award in 2017, and National Champion award in 2018.
- Nominated for the Chairman Award in 2017
- Speaker at top business schools –IIM –Indore, NMIMS, Prestige, Acropolis as a telecom marketing expert.
- Attended Program on “Creativity & Innovation” by IIM, Ahmedabad.
Timeline
VP – IOT Operations , Planning & Commercial
Vodafone Idea
2022.09 - Current
Business Manager- Enterprise
Vodafone Idea
2020.08 - 2022.09
General Manager - Marketing
Vodafone Idea
2011.06 - 2020.08
Head UnR & Acquisition
Tata Docomo
2009.09 - 2011.06
Marketing Manager – Prepaid UnR
Bharti Airtel
2006.03 - 2009.09
Manager- HNI (UPE)
Hutch
2005.06 - 2006.03
Sales & Service -Manager
ICICI Bank
2003.12 - 2005.06
Astt Manager- Marketing & Brand
Dainik Jagran
2000.11 - 2003.12
Master’s in Business law & Management (MBLM) -
University of Lucknow
Post Graduate Diploma in Management in Public Relations (PGDMPR) -
University of Lucknow
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