Amit Bagla
Https://www.linkedin.com/in/amitbagla5/
Summary
Ecommerce Manager with a proven record of boosting profits, expanding market share, and strengthening ecommerce leadership. 6+ years of experience encompassing marketing to operations. Recognized for exceptional business acumen, strategic planning abilities, and valuable insights. Confident leader with strong critical-thinking skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Performance Marketing Director
1Digitalstack
Remote
05.2024 - 08.2024
- Crafted and executed performance marketing strategies for enterprise clients (650-750 Cr.) in diverse geographical regions and channels (Nivea, Marico, Kohler, Philips etc.)
- Enhanced client revenue by meeting or exceeding targets and driving 1.2-1.3X growth in ad-driven sales on various channels.
- Achieved data-driven insights by tracking and analyzing campaign performance metrics. Preparing detailed reports to enhance future strategies.
- Leveraged market insights and competition awareness to successfully drive revenue and foster growth during events (achieving 7X-10X growth in DRR for diverse clientele)
E-Commerce Manager
Plum Goodness
Mumbai
01.2024 - 04.2024
- Spearheaded the management of ₹78.5 crore worth of sales across three categories (skin care, hair care, and body care), leading a team of 5-6 KAMs in the e-commerce business.
- Successfully handled vendor negotiations and established strong relationships for various aspects including business plans, promotions, media strategy, inventory forecasting and planning, new product launches as well as financial planning.
- Managed product assortment and pricing strategies across multiple channels while analyzing industry trends.
- Achieved profitability by implementing strategic financial management and planning measures, resulting in significant growth of top-line and bottom-line margins (MoM: +19.84%)
- Collaborated with cross-functional teams to pilot e-commerce initiatives, measure their impact, and scale them up.
Strategic Account Manager
Amazon
Bangalore
06.2020 - 12.2023
- Managed strategic accounts, including contract negotiations, upselling, and renewals for a portfolio of clients.
- Delivered consistent results by surpassing sales targets, contributing to a 31.54% growth in revenue within the assigned accounts.
- Engaged in frequent business evaluations with clients to uncover growth potential across diverse brands including Abbott, WOW Skincare, Plum, Mankind
- Developed promotional strategy and conceptualized ad campaigns for brand's new launches using Amazon Ads Tools
- Aligned planning of SKU rationalization and FBA strategy with marketing, supply chain, finance and channel lead
- Developed a comprehensive global performance dashboard, streamlining critical metric standardization across regions and yielding time savings equivalent to 20 hrs/week.
Operations Manager, Customer Experience
Amazon
Pune
05.2018 - 06.2020
- Improved executive decision-making process by identifying deficiencies, performing root-cause analysis, and generating daily reports with recommended corrective actions
- Implemented comprehensive strategies to enhance personnel performance and meet organizational objectives through continuous evaluation
- Worked on building ML logic to re-route chatbots messages in spam queue resulting $1.2bn saving for Amazon CX.
Education
MBA - Marketing & Operations
Kirloskar Institute of Management (KIAMS)
Pune03.2018
B.Com - Business Administration And Management
M.D.S.University
Ajmer05.2016
Skills
- Revenue generation
- Profit and loss (P&L) management
- Strategic planning
- Marketing strategy
- Target Audience Analysis
- Client Relationship Management
- Sales and marketing strategy
- Stakeholder management
- Channel Marketing
- Campaign Management
Certification
- Agile Scrum Master Certification (Simplilearn)
- Foundation of Project Management (Google)
- Digital Transformation (BCG & University of Virginia)
- Google Analytics (Beginner)
- Sponsored Ads Foundation (Amazon)
- Strategic Management (IIM B)
Accomplishments
- Developed relationships with 100 new clients and typically exceeded sales goals by 40%
- Worked as freelancer and helped client attain net margin from -9% in Q3 to +17.45% in Q4
Timeline
Performance Marketing Director
1Digitalstack
05.2024 - 08.2024
E-Commerce Manager
Plum Goodness
01.2024 - 04.2024
Strategic Account Manager
Amazon
06.2020 - 12.2023
Operations Manager, Customer Experience
Amazon
05.2018 - 06.2020
MBA - Marketing & Operations
Kirloskar Institute of Management (KIAMS)
B.Com - Business Administration And Management
M.D.S.University