Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Amit Bagla

Https://www.linkedin.com/in/amitbagla5/

Summary

Ecommerce Manager with a proven record of boosting profits, expanding market share, and strengthening ecommerce leadership. 6+ years of experience encompassing marketing to operations. Recognized for exceptional business acumen, strategic planning abilities, and valuable insights. Confident leader with strong critical-thinking skills.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Performance Marketing Director

1Digitalstack
Remote
05.2024 - 08.2024
  • Crafted and executed performance marketing strategies for enterprise clients (650-750 Cr.) in diverse geographical regions and channels (Nivea, Marico, Kohler, Philips etc.)
  • Enhanced client revenue by meeting or exceeding targets and driving 1.2-1.3X growth in ad-driven sales on various channels.
  • Achieved data-driven insights by tracking and analyzing campaign performance metrics. Preparing detailed reports to enhance future strategies.
  • Leveraged market insights and competition awareness to successfully drive revenue and foster growth during events (achieving 7X-10X growth in DRR for diverse clientele)

E-Commerce Manager

Plum Goodness
Mumbai
01.2024 - 04.2024
  • Spearheaded the management of ₹78.5 crore worth of sales across three categories (skin care, hair care, and body care), leading a team of 5-6 KAMs in the e-commerce business.
  • Successfully handled vendor negotiations and established strong relationships for various aspects including business plans, promotions, media strategy, inventory forecasting and planning, new product launches as well as financial planning.
  • Managed product assortment and pricing strategies across multiple channels while analyzing industry trends.
  • Achieved profitability by implementing strategic financial management and planning measures, resulting in significant growth of top-line and bottom-line margins (MoM: +19.84%)
  • Collaborated with cross-functional teams to pilot e-commerce initiatives, measure their impact, and scale them up.

Strategic Account Manager

Amazon
Bangalore
06.2020 - 12.2023
  • Managed strategic accounts, including contract negotiations, upselling, and renewals for a portfolio of clients.
  • Delivered consistent results by surpassing sales targets, contributing to a 31.54% growth in revenue within the assigned accounts.
  • Engaged in frequent business evaluations with clients to uncover growth potential across diverse brands including Abbott, WOW Skincare, Plum, Mankind
  • Developed promotional strategy and conceptualized ad campaigns for brand's new launches using Amazon Ads Tools
  • Aligned planning of SKU rationalization and FBA strategy with marketing, supply chain, finance and channel lead
  • Developed a comprehensive global performance dashboard, streamlining critical metric standardization across regions and yielding time savings equivalent to 20 hrs/week.

Operations Manager, Customer Experience

Amazon
Pune
05.2018 - 06.2020
  • Improved executive decision-making process by identifying deficiencies, performing root-cause analysis, and generating daily reports with recommended corrective actions
  • Implemented comprehensive strategies to enhance personnel performance and meet organizational objectives through continuous evaluation
  • Worked on building ML logic to re-route chatbots messages in spam queue resulting $1.2bn saving for Amazon CX.

Education

MBA - Marketing & Operations

Kirloskar Institute of Management (KIAMS)
Pune
03.2018

B.Com - Business Administration And Management

M.D.S.University
Ajmer
05.2016

Skills

  • Revenue generation
  • Profit and loss (P&L) management
  • Strategic planning
  • Marketing strategy
  • Target Audience Analysis
  • Client Relationship Management
  • Sales and marketing strategy
  • Stakeholder management
  • Channel Marketing
  • Campaign Management

Certification

  • Agile Scrum Master Certification (Simplilearn)
  • Foundation of Project Management (Google)
  • Digital Transformation (BCG & University of Virginia)
  • Google Analytics (Beginner)
  • Sponsored Ads Foundation (Amazon)
  • Strategic Management (IIM B)

Accomplishments

  • Developed relationships with 100 new clients and typically exceeded sales goals by 40%
  • Worked as freelancer and helped client attain net margin from -9% in Q3 to +17.45% in Q4

Timeline

Performance Marketing Director

1Digitalstack
05.2024 - 08.2024

E-Commerce Manager

Plum Goodness
01.2024 - 04.2024

Strategic Account Manager

Amazon
06.2020 - 12.2023

Operations Manager, Customer Experience

Amazon
05.2018 - 06.2020

MBA - Marketing & Operations

Kirloskar Institute of Management (KIAMS)

B.Com - Business Administration And Management

M.D.S.University

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Amit Bagla