AMIT BORA
Pune
Summary
Branch Manager with extensive experience in operations management across Karnataka, Andhra Pradesh, and Telangana at Reliance Retail Ltd. Proven success in directing distribution for major brands, achieving significant turnover growth. Former Branch Product Head at Havells India Ltd, skilled in sales strategy development, budget management, and business expansion in Maharashtra. Strong background in sales and marketing with expertise in channel management, retail operations, and strategic planning. Proven track record in leadership and team management, with keen focus on customer service excellence and operational efficiency. Skilled in fostering positive team environments and driving sales targets through strategic planning and effective communication. Adept at problem-solving and adapting to new challenges with proactive approach. Committed to delivering results and enhancing overall branch performance. Professional with focus on branch management. Manages daily operations, oversees staff performance, and ensures customer satisfaction. Skilled in budget management, strategic planning, and sales growth initiatives.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Branch Manager For Karnataka, Andhra & Telangana
Reliance Retail Ltd
Bangalore, Karnataka
04.2023 - Current
- Directed Small Domestic Appliances distribution for BPL, Kelvinator, and WYZR brands across Maharashtra until March 2024.
- Currently managing operations for Karnataka, Andhra Pradesh, and Telangana markets since April 2024.
- Led market establishment in Southern region as Branch Manager, establishing a network of 35 distributors.
- Generated turnover exceeding three crores by implementing effective sales and marketing strategies in Southern region.
- Tasked with expanding into Western India following success in Southern markets, initiating distributor relations in Andhra Pradesh and Telangana.
- Developed innovative marketing campaigns using digital platforms to boost brand presence and engage customers.
- Strengthened partnerships with distributors through consistent communication and performance reviews to ensure alignment.
- Supervised branch operations to maintain service excellence while achieving organizational objectives.
Branch Product Head
Havells India Ltd
Pune, Maharashtra
07.2018 - 03.2023
- Established sales strategy and targets for Maharashtra, securing approval from Business Head.
- Managed budgets effectively across diverse projects and teams.
- Evaluated impact of sales, marketing, and promotions, adapting strategies to meet stretch targets.
- Identified growth opportunities for new products while enhancing existing offerings.
- Ensured transfer of best practices organization-wide to improve efficiency.
- Oversaw operational network including 33 distributors and 200 direct dealers in Maharashtra.
- Managed key accounts such as Croma and Reliance, driving business development initiatives.
- Trained and mentored teams, emphasizing capability building for sustained performance.
Sr. BDE / FSCE
Hindustan Unilever Ltd
12.2007 - 06.2018
- Managed 100 off-roll executives and leaders across Kolhapur, Sangli, Ratnagiri, and Sindhudurg.
- Generated sales through cold calling and on-ground activities in first year.
- Executed lead generation initiatives via kiosks at markets, exhibitions, and banks.
- Converted leads through home demonstrations and targeted marketing efforts.
- Expanded retail presence by appointing seven distributors and nine rural distributors.
- Promoted to Business Development Executive for Pune and PCMC Territory in October 2010.
- Oversaw modern trade and general trade operations for Maharashtra and Gujarat from 2012 to 2014.
- Trained and mentored employees to enhance team performance.
Team Leader (Corporate Sales, SME)
Bharti Airtel Services Ltd.
Pune, Maharashtra
05.2007 - 12.2007
- Focused on lead generation via cold calls, converting customers from rivals like Idea and Hutch.
Attained key account acquisition with IPCL, Rasayani, now under Reliance Industries.
Implemented CUG solutions for Sinhgad Institute Teacher Staff through Bharti Airtel Cellular.
Contributed to significant customer migration from competition to bolster corporate offerings.
Business Development Officer - Team Leader (Corporate Sales, SME)
Idea Cellular Ltd.
Pune, Maharashtra
06.2006 - 05.2007
- Executed lead generation strategies through cold calling and corporate group demonstrations.
Promoted sales of Idea SIM cards and FCT to local SMEs.
Handled document collection and deposit processing for new SIM card connections.
Education
MBA - Marketing
B.Com. - Taxation, Costing, Audit
Skills
- Channel Management
- Retail Operations
- Sales & Marketing
- Business Development
- Key Accounts Management
- Modern Trade
- Team Management
- Decision Making
- Bottom Line Management
- Distribution Blueprint
- Customer relationship management
- Sales strategy development
- Market analysis
- Budget management
- Training and mentoring
- Team building
- Key account management
- Strategic planning
- Relationship building
- Team building and training
- Customer relations
- Sales techniques
- Customer relationship management systems
- Marketing strategies
- Staff recruitment
Certification
Certification course on
Languages Known
English
Hindi
Marathi
Gujarati
Marwari
Websites, Portfolios and Profiles
www.linkedin
Awards
- "V" rating for 2 successive years
- NSM Trophy of SEIZE THE DAY target- 2009 & 2010
- Best TSO in the Region for 2009 & 2010
- "JURI Award" For 2012 Performance at national level
- First TSO to launch and rollout of Hub & Spoke model in ROMH Sales Area
Custom Section
First two years in the company as I took time to understand the role and ways of working, got worst ratings in these two years but they turned out to be the best lessons of my life which actually helped me to not only survive but succeed in HUL - It helped me to introspect and analyse where things were going wrong and the areas which I need to master to become a good sales person like - RS administration, Planning and follow up, building better sales skills.
Accomplishments
- Best Employee Performance Award for 2024 -2025.
Timeline
Branch Manager For Karnataka, Andhra & Telangana - Reliance Retail Ltd
04.2023 - Current
Branch Product Head - Havells India Ltd
07.2018 - 03.2023
Sr. BDE / FSCE - Hindustan Unilever Ltd
12.2007 - 06.2018
Team Leader (Corporate Sales, SME) - Bharti Airtel Services Ltd.
05.2007 - 12.2007
Business Development Officer - Team Leader (Corporate Sales, SME) - Idea Cellular Ltd.
06.2006 - 05.2007
Millennium Institute of Management - MBA, Marketing
Deogiri College - B.Com., Taxation, Costing, Audit