Summary
Overview
Work History
Education
Skills
Accomplishments
Recognition
Timeline
Generic
Amit  Chitte

Amit Chitte

Programmatic Revenue, Platform & Partnerships

Summary

Ahem! In my own words, I'm-


An entrepreneurial professional with concrete hold on digital transformations, new age businesses & unique workforce management skills. With an appetite to envision roadmaps and execute them with utmost precision and the people (may or may not be) of choice along with self determination and reliance makes it exciting to scale in the area of ownership. Being a strong believer of making good stories with a successful track of "0" to "1" transformation for multiple (Startups, SME's, Industry Giants) organizations and pilot runs throughout the professional journey.

Now, looking to take the ability of disruption to the next level !

Overview

11
11
years of professional experience

Work History

Business Director

Yazle Marketing Management
12.2023 - Current
  • Boosted New channel (Connected TV, DOOH, InGame) sales revenue by implementing strategic marketing campaigns and fostering strong client relationships across regions
  • Launched new product lines for Omnichannl Advertising successfully by conducting thorough market research and developing comprehensive go-to-market strategies.
  • Piloted APAC team from scratch and achieved headcount of 7 with YTD revenue of $3 Mn with positive profitability
  • Partner acquisition across the Publishers, Demand parnters and Agencies to achive Programmatic spends through the channel
  • Implemented SOPs for overall Business and growth

Senior Director of Account Management

Lemma
01.2023 - 11.2023
  • Scaling Global Account Management side of business for emerging ad format Programmatic Offerings
  • Defining and implementing Global CTV / OTT and emerging ad format strategies for developed (Tier 1 & Tier 2) Markets
  • Managing Global Key agencies like GroupM, Dentsu, Havas, OMD and all tier1 /2 agencies and Brands like HDFC, Skoda, Amazon prime, Visara, Royal Enfield, One+, Flipkart, Aldar, Zee5 etc. for their recurring business globally and across formats
  • Maintaining Agency partnerships for recurring IO business and year long deals
  • Ensuring Close connections and growth with SSP, DSP, DMP business touch points like - DV360, TTD, Adform, Yahoo Pubmatic, Xandr, Lotame, Lifesight, Kochava
  • Performing Competitive analysis of vendors for Tracking, measurability & transparency like Doubleverify, MOAT, Pixalate, Human (Whiteops) and monitoring for optimal utilization
  • Platform Solutioning along with emerging Ad formats for Programmatic channels per Markets - DOOH, CTV
  • Brought up revenue scales from scratch to 8X YoY growth till USD 20Mn+ through the existing accounts
  • Bringing more Global engagements on the table with diversified expertise across the ecosystem and platform adoption
  • Nurturing entire portfolio of publishers, agencies and and all programmatic relationships at Global scale with the team of 12 Account managers across experience levels
  • Paving dedicated market expertise for Local Market Sales functions to nurture business
  • Hiring / Deploying /and stabilizing new markets for organization

Asso. Director - Revenue & Platforms

Lemma
09.2021 - 12.2022

Primary Responsibilities: Identifying new Markets and business verticals to scale Programmatic Business, Streamlining Lemma's Global Account Management efforts, Focusing Product strategy and Market positioning for Innovative Ad Formats - CTV & DOOH, Fixing every possible problem with whatever it takes approach for continuous, sustainable business growth

Lead - Technical Account Management

Lemma
10.2019 - 09.2021

Primary Responsibilities: Business Development, Account Management, Account Growth, Revenue Optimizations, Media Planning, Team Leadership, Programmatic Operations

Lead - Campaign Management

Microsoft Modern Marketing (ACN)
01.2018 - 09.2019

Primary Responsibilities: Microsoft Modern Marketing Campaigns, SFMC trainings, Campaign Management, Team Management, Hiring

Account Manager - Programmatic

Bonzai Digital
04.2017 - 10.2017

Primary Responsibilities: Account Growth, Product Operations, Team Management, Client Servicing, Reporting & Analytics

Ad-Ops Team Manager - India

Sparc Media
09.2016 - 04.2017

Primary Responsibilities: Setting up Operations team, Trainings for Brands and Agencies on various Adtech Platforms, Hiring, Campaign Management, Team Management, Seamless Business Delivery

Lead

Google - DV360
09.2015 - 09.2016

Primary Responsibilities: SME for Adtech, Team Management, Project Optimization, Campaign Management, Troubleshooting, Client Servicing, Escalations Management, Hiring

Senior Operations Specialist

PubMatic India Pvt Ltd
09.2013 - 08.2015

Primary Responsibilities: Publisher Monetization, Brand Safety, Product Operations, Contract team Ownership, Demand Alignments, Account Growth, Vendor Management, Reporting & Analytics

Education

Bachelor of Science - Computer Science

NM
India

Skills

Revenue Growth

Accomplishments

    Certified by Indian School of Business [ISB] - Product Management & Design Thinking

Recognition

  • Awarded as Customer Success Ninja & Product recognition from Bonzai Leadership
  • Received 5 different recognitions in PubMatic for handling critical clients and instances of potential business loss
  • Received consecutive best team lead awards in Accenture-Google for Leading with an Example title
  • Recognized as Platinum Service awardee for incremental revenue growth in business through new stream
  • Have been offered numerous pilot projects and manged to take them to stable state with Do whatever it takes approach

Timeline

Business Director

Yazle Marketing Management
12.2023 - Current

Senior Director of Account Management

Lemma
01.2023 - 11.2023

Asso. Director - Revenue & Platforms

Lemma
09.2021 - 12.2022

Lead - Technical Account Management

Lemma
10.2019 - 09.2021

Lead - Campaign Management

Microsoft Modern Marketing (ACN)
01.2018 - 09.2019

Account Manager - Programmatic

Bonzai Digital
04.2017 - 10.2017

Ad-Ops Team Manager - India

Sparc Media
09.2016 - 04.2017

Lead

Google - DV360
09.2015 - 09.2016

Senior Operations Specialist

PubMatic India Pvt Ltd
09.2013 - 08.2015

Bachelor of Science - Computer Science

NM
Amit ChitteProgrammatic Revenue, Platform & Partnerships