Amit Chouraria
Key Account Manager
Bengaluru
Summary
Results-driven management professional with extensive experience in key accounts management, project management, consumer insights and business development. An adept problem-solver and dedicated leader with over 15 years of experience in effectively managing and influencing multi-level teams to consistently surpass business targets and delivery standards. Possesses a deep understanding of various industries, including Retail, CPG, FMCG, Telecom, Hospitality, and Analytics. Excited to join Kantar's Global Retail Account team in Frankfurt to leverage expertise in key account management, project management, and business development to drive impactful solutions.
Overview
16
16
years of professional experience
5
5
Certifications
Work History
Principal, Analytics & Marketing Mix Modelling
Kantar Analytics
03.2021 - Current
- Displayed exceptional leadership skills and strategic prowess, propelling 4X revenue growth for the portfolio of key client accounts spread across Consumer Packaged Goods (CPG), Restaurant, and Retail globally.
- Managed an extensive project portfolio valued at $2.8 million CoE revenue, ensuring punctual and within-budget project completion to achieve remarkable levels of client satisfaction.
- Innovatively translated client requirements into tailored analytics solutions, culminating in the conversion of Request for Proposals (RFPs) amounting to $1.2 million, and fostering enduring, robust client relationships.
- Manage end-to-end MMM delivery for the US and LATAM markets, accounting for ~40% of Kantar’s MMM revenue.
- Consistently outperformed revenue targets by introducing state-of-the-art, custom dashboard initiatives, endowing clients with actionable insights, pivotal for informed strategic decision-making.
- Oversaw and inspired cross-functional teams to execute data analytics and visualization projects with excellence in project management, resulting in the surpassing of client expectations, and the seamless execution of projects across multiple levels.
- Championed the implementation of a project governance program utilizing Power BI, elevating project management procedures, and enabling comprehensive tracking and profitability assessment.
- Earned recognition for outstanding performance, meriting promotion to Principal during FY 21-22, in acknowledgment of unwavering delivery of results, and exemplary leadership.
- Received client accolades for the exceptional quality of delivery for the Report Generator project for the Airport Council International client, resulting in the project's nomination for the 2023 Kantar Client Impact Award, where it was recognized as the runner-up.
- Led the successful delivery of MMM and forecasting optimization for the Harrods UK marketing team, earning client commendation and directly contributing to the client securing an additional £2.5 million in marketing budget.
Domain Consultant
Analytics Quotient
08.2012 - 02.2021
- Manage the AQ relationship with Darden across all analytics, partnering with the Marketing Strategy, Brand Marketing, and Commercial Leadership teams.
- Solve complex F&B business challenges through integrated analytics solutions, leveraging 1st party data, brand tracking, retail scan, and digital insights.
- Led a 25-member team of managers, consultants, and data scientists to solve complex client problems, leveraging data and analytics.
- Hands-on experience in conceptualizing analytic blueprints, incorporating descriptive, diagnostic, and predictive analytic solutions.
- Delivered several complex consulting and analytics engagements: digital segmentation for a leading beverage major, trends movement analysis for a leading automobile manufacturer, and building and analyzing drinking moments demand spaces for the world’s largest beverage manufacturer.
Senior Business Analyst
TCS (Nielsen)
08.2009 - 07.2012
- Developed and executed strategic client solutions to drive revenue and profitability for retailers and manufacturers in the Benelux region.
- Contributed to organizational strategy through market research and data analysis; scoped and executed multiple strategic projects in collaboration with client leadership.
- Synthesized large datasets to produce client-facing performance reports for all food and beverage categories, covering both retail and manufacturing insights.
- Selected from a pool of over 50 candidates to travel to Benelux to learn client service execution practices firsthand, and subsequently set up the delivery team in India
- Served as part of the core team that developed Nielsen’s cutting-edge Answers Desktop platform for advanced data extraction and analysis.
Education
MBA - Marketing & Operations
ISBM
Bengaluru, India 04.2001 -
BBM - Marketing & Sales
SRN Adarsh Jain College
Bengaluru, India 04.2001 -
Skills
Project Management
Accomplishments
- Awarded 'Golden Hat Performer' for 2014-2015- Outstanding execution and impact project delivery
- Awarded 'Star In Making' for consecutive months in 2011-2012 for delivering data-driven solutions that influenced key business decisions for Albert Heijn & Gall & Gall
Certification
Google Project Management Professional, Coursera
Timeline
Google Project Management Professional, Coursera
01-2023
Project Management: Foundations andInitiation; University of Colorado; Coursera
01-2023
Principal, Analytics & Marketing Mix Modelling
Kantar Analytics
03.2021 - Current
Scrum Alliance
12-2019
PRINCE2 Foundation
09-2019
PRINCE2 Practitioner
09-2019
Domain Consultant
Analytics Quotient
08.2012 - 02.2021
Senior Business Analyst
TCS (Nielsen)
08.2009 - 07.2012
MBA - Marketing & Operations
ISBM
04.2001 -
BBM - Marketing & Sales
SRN Adarsh Jain College
04.2001 -
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