AMIT CHTURVEDI
Vice President Bancassurance @ HDFC Life | Driving Distribution Management
Mumbai
Work Preference
Summary
A Profit-driven Leader offering nearly 22+ years of experience & year-on-year success in driving large engagements such as Sales & Marketing, New Business Development, Start-up Operations Mgmt., Strategic Planning, Technology Leadership, New Product Development, Innovation & Product Marketing with key focus on developing & executing operational strategies to accomplish top & bottom-line profitability
Strategy Architect with expertise in implementation of product roadmaps, sales & marketing strategies, programs to improve sales opportunities; development of short & long-term strategic plans including annual business plans, promotion & innovation strategies with P&L & budget responsibility
Delivered outstanding business growth outcomes in highly competitive global markets by repeatedly exceeding targets, fueling marketplace presence & retaining account base; established Strategic Alliances/Tie-ups with Key Business Partners globally; expertise in liaising with C-Level Executives, Decision-Makers and channel partners
Highly skilled in developing annual sales plans, forecasts for each product (based on historical data, market trends, competitive activity, promotional strategy, sales effort and sales promotion plans)
Consistently delivered multiple digit growth of Revenue, Market Share & improved ROI through long-term planning; set benchmark for augmenting the business revenue
Start-up Specialist with enterprise skills in identifying and developing new markets to execute complex strategies & turning around performance of the business with career dotting capacities
Revamped strategy to build a more responsive & market-driven organization; developing plans/ internal controls/ SOPs to take the business to next level
Overview
23
23
years of professional experience
5
5
Certifications
1
1
Language
Work History
National Sales Manager (Bancassurance)
HDFC Life Insurance Company
10.2021 - Current
- Managing Yes Bank relationship in Business Banking vertical at the National level
- Leading & driving Pan India in Bancassurance and Strategic Alliances
- Heading end-to-end sales & marketing and operations of the Business Unit with a goal of expanding the business & improving profitability along with identification & development of long-term revenue growth
- Directing wide variety of activities inclusive of managing budgets, sales forecasts & reports accordingly as per business plans & requirements to achieve maximum sales & enhancing business revenue
- Conceptualizing & implementing competitive strategies for generating sales, developing & expanding market share towards the achievement of revenue & profitability targets
- Acting as a core member of the Leadership/Management Team:
- Devising entire staffing, sales & marketing and designing strategies - Adding value to the YOY growth
- Making high-stake decisions to combat mission-critical business challenges
- Defining operational management of personnel and strategic growth
- Achieving desired sales targets set by the management team
- Setting benchmark by establishing and evolving the strategies in order to achieve the defined goals and company short-term and long-term vision
- Implementing strategic vision, driving organizational change, infusing new product development ideas & taking business performance to the next level
- Collaborating with top management and sharing insights & inputs on the prevalent market scenarios
- Partnering with Head of Departments and the Senior Leadership Team annually for leadership team meetings to develop annual operating budget, region wise sales target and to implement strategy
AVP - Direct Sales
HDFC Life Insurance Company
05.2017 - 09.2021
- Implementation competent strategies for generating leads & boosting the revenue business with a view to penetrate new clients and existing ones for meeting pre-determined business objectives and targets individually & with a team member for strategic alliances partnership business
- Accomplished pre-set business targets in face of growing competition; identified new markets, generated business achieved profitability
- Opportunity analysis as per market trends and managed product positioning & launches to face counter-competition; collected valuable data about competitors’ claim to fame strength, weaknesses, distribution, prices & other strategies for reference
- Drove the functions pertaining to alternate channels – business development, strategic alliances & corporate partnership sales P&L business for the allocated Fintech space - banks/region by upgrading knowledge of investment products and strategies of team as per changing market trends
- Formulated integrated business development marketing plan, which addresses in revenue achieved through an in-depth analysis of the bank corporate clients profile so as to identify opportunities and match the opportunities to products/ solutions provided by the organization
- Conducted periodic portfolio reviews to implement appropriate investment options/products across asset classes for High Net Worth Individual (HNI) clients
- Coordinated with the Retail Banking and Business Banking team on a regular basis to ensure smooth business acquisition
- Controlled and monitored branch resources such as operating staff, sales team as well as the relationship manager channel for business acquisition and achievement of branch budgets
Senior Manager Direct Sales
HDFC Life Insurance Company
07.2012 - 04.2017
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Provided strong leadership to enhance team productivity and morale.
Regional Operations Manager
HDFC Life Insurance Company
07.2008 - 06.2012
- Played a key role in standardization and implementation of new processes in the region, cost control measures, elevating productivity and efficiency of all team members, developing & infusing best of customer care practices, improving customer service touch points at all levels while synchronizing and maintaining high level of motivation in team
- Led a vibrant sales team of 6 members while developing, guiding & coaching them for better results & target achievement
- Developed and infused best of customer care practices amongst team, peers & colleagues
- Improved customer service touch points at all levels
- Coordinated and followed up for maintaining healthy persistency level – MOM
- Catered to the various training requirements of the internal/external customers
- Analyzed detailed MIS for the consumption of key role holders of internal customers
- VOC with channel partner to understand the expectations on Business Management
- Ensured full adherence of IRDA guidelines applicable for business processing
Cluster Manager Branch Operation
HDFC Life Insurance Company
01.2006 - 06.2008
- Managed entire Amritsar, Batala, Pathankot, Jammu, Srinagar & Faridkot cluster including branch operations of Amritsar cluster comprising of retail units, alternate verticals and direct channel
- Ensured quality of new business received and cashier entries passed in the cluster
- Improved Customer Service Touch Points at all levels Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.
Operations Officer
HDFC Life Insurance Company
07.2003 - 12.2005
- Coordinated the branch operations and extending backend support to sales staff
- Processed receipts through online cashier entry system and banking of premiums by cash & cheques
- Managed the stocks & petty cash at branch level
Education
PGDBA - Finance
Symbiosis University
Pune, India01.2005
B.Com. - undefined
Delhi University
Delhi, India01.1998
Skills
Channel/Distribution Management
Certification
Six Sigma Green Belt Training
Timeline
National Sales Manager (Bancassurance)
HDFC Life Insurance Company
10.2021 - Current
AVP - Direct Sales
HDFC Life Insurance Company
05.2017 - 09.2021
Senior Manager Direct Sales
HDFC Life Insurance Company
07.2012 - 04.2017
Regional Operations Manager
HDFC Life Insurance Company
07.2008 - 06.2012
Cluster Manager Branch Operation
HDFC Life Insurance Company
01.2006 - 06.2008
Operations Officer
HDFC Life Insurance Company
07.2003 - 12.2005
B.Com. - undefined
Delhi University
PGDBA - Finance
Symbiosis University
Workshops
- Apex Accelerator Initiative Programme ISB Hyderabad - 2025
- Executive Education from IIM Ahmedabad in 2016
- Communication Skills by HDFC SLIC
- ‘Customer Service for Managers’ by Anand Kastoori
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Highlights
- As Senior Manager: Stood as Best Performing Zone H1 FY 2016-17
- COD Club Winner during FY 2015 - 2016, MDRT Supremos in 2015
- Recognized with: Best Zones Award consecutively for 2 quarters
- Consistent performer throughout for overachieving the YTD numbers for 3 years
- Champion units in 2012-2013
- As Regional Operations Manager: Won National HOD Challenge
- Received the ‘Best Persistency Team & Critics Award’ for Best Team in 2009
- Chosen as the ‘Member’ of ZQC (Zonal Quality Council) & 5S Champion for Amritsar Branch for 5S workplace organization
- Won Best Cluster Manager Award in 2007
- As Officer Operations: Launched Life Asia Software in the branch as well in the region,Formulated the ‘Maker & Checker Concept’ which helped in the successful execution of the Six-Sigma Project on quality, Appreciated by HOD- Operations for ‘Excellence in Quality’, Scored outstanding rating and ensured 100% audit compliance