Seasoned sales and strategy professional with over 7 years of demonstrated success with superior client engagement, storytelling & business development initiatives. Proficient in translating C-level directives into actionable initiatives to strategically impact sales operations and drive revenue growth. I am skilled at stepping into different areas with a flexible and resourceful approach.
Overview
8
8
years of professional experience
Work History
Senior Manager - Strategic Accounts
Truecaller LLP
05.2023 - Current
Leading comprehensive Go-To-Market (GTM) strategies for new product launches and market expansions, focusing on driving revenue growth through existing account penetration
Collaborating closely with the product management and marketing teams throughout the product development lifecycle, from ideation to launch, ensuring alignment with business objectives and customer needs
Managed a portfolio of the top 50 customers in CY 2023, with an entry ARR of $1.01 million, grew the portfolio by 71% with an exit ARR of $1.72 million, achieving an ARPA of over $16,800
Targeted key logos and moved 54 % of the accounts to the highest valued subscription plan while ensuring 0 % churn rate.
Received recognition for securing the highest number of deals exceeding ARR of $500,000 & $100,000.
GTM - Enterprise Sales
Truecaller LLP
12.2021 - 04.2023
Spearheaded the GTM (Go-To-Market) enterprise sales initiatives, targeting key accounts and strategic partnerships to drive revenue growth and market expansion
Developed and executed strategic sales plans to penetrate the Indian market (B2B) by onboarding the top 10 key logos from industries including e-commerce, D2C, marketplaces, education, food tech, IT services, and consulting
Nurtured & leveraged existing CXO relationships, leading to successful contract negotiations and long-term partnerships
In CY 2022, successfully onboarded over 70 key logos, contributing to an ARR of $1.13 million with an ARPA of $14,676
This accounted for approximately 25% of the DNS BU's revenue and 10% of Truecaller for Business's (India) total revenue
Collaborated with product and marketing teams to identify market opportunities, product roadmap decisions, and prepared TAM for the new modules
Senior Key Account Manager
Leadsquared (MarketXpander Services Pvt. Ltd.)
04.2021 - 12.2021
By adopting a strategic and customer-centric approach, assisted Marketplace and EdTech enterprise customers in streamlining their CRM processes with a view to enhance the efficiency and business growth
Cultivated successful partnerships with clients by delivering tailored products and support, which led to a 45% increase in product adoption
Maintained robust business relationships with C-level executives in assigned key accounts, serving as the primary point of contact and trusted advisor.
Managed a portfolio of the top 10 key logos with an entry ARR of $690,000. Increased the portfolio by 2.35x with an exit ARR of $1.60 million in span of 7 months
Mentored and coached associate account managers to develop their skills and contribute to team success
Regional Manager - Enterprise Accounts (South)
Happay (V.A. Tech Ventures Pvt. Ltd.)
03.2017 - 04.2021
Consulted over 20 enterprise businesses across various verticals during FY 20-21, assisting them in managing their expenditures through successful automation of an expense management tool
Gained a deep understanding of the payment and Travel & Expense (T&E) industry, enabling me to assist the product team in identifying product gaps and enhancing user experience, retention, and growth
Formed strong business relationships with C-level executives and developed account strategies and plans to continuously strengthen relationships within the assigned accounts/territory
Generated lifetime ARR of $500,000 during the tenure
Maintained a steady revenue pipeline of INR 7 CR+ quarter on quarter & successfully achieved up-sell, cross-sell and referral targets post closure activities
Education
PGDM - Sales And Marketing Education
Institute of Management Technology
03.2017
Skills
Account Management
Networking
Business Negotiations
GTM Strategy
Consultative Selling
Storytelling
Sales Lifecycle Management
Timeline
Senior Manager - Strategic Accounts
Truecaller LLP
05.2023 - Current
GTM - Enterprise Sales
Truecaller LLP
12.2021 - 04.2023
Senior Key Account Manager
Leadsquared (MarketXpander Services Pvt. Ltd.)
04.2021 - 12.2021
Regional Manager - Enterprise Accounts (South)
Happay (V.A. Tech Ventures Pvt. Ltd.)
03.2017 - 04.2021
PGDM - Sales And Marketing Education
Institute of Management Technology
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Bakyalakshmi BBakyalakshmi B
Team Leader at Truecaller International LLPTeam Leader at Truecaller International LLP