AMIT DIMRI
Delhi
Summary
Dynamic, entrepreneurial and results oriented professional with 16+ years in Retail operations, business development, business planning & execution,team building & customer focus & innovation.
Proven expertise in sales budget achievement, sales & KPI's monthly LFL growth, turning around stores, staffs hiring,training & development, merchandise planning, commercial negotiations, P&L with an aim to drive business growth towards organizational objectives.
Overview
17
17
years of professional experience
Work History
Operation Head
DAISO JAPAN
12.2022 - Current
- Responsible for delivering 100% ZBB target.
- Develop & implement store wise MOM sales & KPI’s growth initiates.
- Provide consistent direction and support to the store managers to achieve monthly sales target.
- Responsible for Budget Planning,Business Planning & Execution, Feasibility, MRP Working, Merchandise Planning, Marketing Calender,Business Development & P&L account.
- Coordination with Dubai & Japan team for the weekly stock requirement & operational support.
- Liaising with Warehouse, VM, Operation Teams, IT, Finance, Training, Marketing Teams for smooth functionality of stores.
Area Manager
MR DIY, India
09.2018 - 11.2022
- Responsible for delivering 100% RTM targets.
- Develop & implement store wise WOW sales & kpi's growth initiates.
- Provide consistent direction and support to the assistant branch managers & store managers to achieve RTM targets.
- Coordinating with Mumbai & Malaysian RTM team for smooth operation of stores.
- Responsible for Business Development & P&L account.
Area Operations Manager
Adidas India
04.2014 - 08.2018
- Responsible for the region SO targets.
- Develop store wise specific business plan to achieve targets.
- Provide consistent direction and support to the store managers to achieve targets.
- PBR on a weekly basis to improve performance and achieve targets.
- Maintain good business relationship with partners to achieve targets.
- Establishing discount mix and schemes for liquidation of stock.
- Seasonal buying for stores and ensure 60% FPST.
- Business development & P&L.
- Coordinating with Merchandisers, VM, Operation Teams, IT, Finance, Training, Planning and Marketing Teams for smooth functionality of stores.
Cluster Manager
Puma India
08.2013 - 03.2014
- Responsible for cluster sellout targets.
- Provide consistent direction and support to the store managers to achieve targets.
- Develop & implement store-wise business plan to achieve targets.
- Inventory management & sell through analysis.
- Maintain store VM standards and ensure SOP adherence.
- Business Development & P&L.
Store Manager
Puma India
09.2010 - 08.2013
- Responsible for monthly sales target achievement.
- Lead, train, guide, and support team to achieve targets.
- Gave products,customer service training & did two role plays daily to improve customer service standards.
- PBR on a weekly basis to achieve target.
- Inventory management, categories contribution & sell through analysis.
- Coordinating with Merchandisers, VM, Operation Teams, IT, Finance, Training, Marketing teams for smooth functionality of stores.
Store Manager
Vishal Mega Mart
02.2008 - 08.2010
- Responsible for store sales target achievement.
- Provide consistent direction and support to staffs to achieve daily’s target.
- Business review on a weekly basis and make an action plan to achieve target.
- Lead, train, guide, and mentor team to achieve target.
- Identify and fill product gaps.
- Inventory management & shrinkage control.
- Maintain store standards and ensure SOP adherence.
Education
MBA in Marketing and Sales -
ICFAI College
Gurgaon, Haryana02.2008
B. Sc (General) - undefined
Hemwati Nandan Bahuguna Garhwal University
07.2003
Skills
- Business Planning & Execution
- Problem Solving
- Decision Making
- Business Expansion
- Data Analysis
- Financial Acumen
- Customer Focus & Innovation
Accomplishments
Achieved 100% of sales & kpi's budget target.
Reduced shrinkage level from 1% to 0.30%.
Reduced damage stock from 1% to 0.20%.
Scored 90 plus in mystery audits.
Implemented the best retail practices to improve stores productivity.
Got the special south performance & the best store manager award in PUMA.
Personal Qualifications
- MBA in Marketing and Sales, ICFAI College, Gurgaon, Haryana, 06/01/06, 02/01/08
- B. Sc (General), Hemwati Nandan Bahuguna Garhwal University, 06/01/01, 07/01/03
Projects
Started Cross promotion between Vishal Mega Mart & Planet-M. Started Space selling with Mx Food at Vikas Marg Store to generate revenue.
Timeline
Operation Head
DAISO JAPAN
12.2022 - Current
Area Manager
MR DIY, India
09.2018 - 11.2022
Area Operations Manager
Adidas India
04.2014 - 08.2018
Cluster Manager
Puma India
08.2013 - 03.2014
Store Manager
Puma India
09.2010 - 08.2013
Store Manager
Vishal Mega Mart
02.2008 - 08.2010
MBA in Marketing and Sales -
ICFAI College
B. Sc (General) - undefined
Hemwati Nandan Bahuguna Garhwal University
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