Handled overall business of 100 Cr+ including Marketplaces & D2C .
Responsible for scaling the VERO MODA Online business from 55Cr Net in FY 19-20 to 100+ Cr in FY22-23 .
Driving Project “OMNI” through AIL (Omuni) by integrating VM Exclusive Brand Outlets. Scaled up Fresh merchandise contribution from 8% in FY 19-20 to 30% in FY22-23.
Undertook key initiatives- Trend Forecasting, Lifestyle/concept shoot initiative.
Consistently delivering timely merchandise, pricing strategy, and category growth.
Determine customer/competition market insights to build selection across categories, and sub-categories.
Promoting Vero Moda through customer engagement + robust performance marketing (CPC/CPM/PLA/PCA).
Drive effciency and effectiveness across the supply chain through demand forecasting, inventory turns & OTB management.
Develop strategies and procedures to optimize inventory management through SAP/Unicommerce