Summary
Overview
Work History
Education
Skills
Timeline
Generic

Amit Gupta

ECommerce Manager
Noida

Summary

A committed and dedicated professional with 10+ years of overall experience in Business development,Account Management and team handling. Excelling in managing high-volume e-commerce business, digital marketing. Highly dedicated and analytical with the ability to plan and execute successful marketing campaigns

Overview

12
12
years of professional experience

Work History

Head ECommerce

Notta Sin Foods Pvt Ltd
12.2023 - Current

1. Leading ECommerce business for the Brand

2. Listing of Product on All Marketplaces

3. To establish proper supply chain in place

4. Building relation with QCommerce channels, and negotiating on Margin

5. Taking care of P&L

Head E-commerce (AGM)

Ghodawat Consumer Ltd
02.2023 - 11.2023

1. Leading a team of 3, which includes KAM and warehouse associate

2. Responsible for developing online B2C and B2B business

3. Responsible for P&L of online devision

4. Took the business from 1.39 Cr annually to 1.50 Cr monthly

5. Helped setting up operational excellence by developing models to improve process efficiency

Head E-commerce (GM)

VKC Nuts Pvt Ltd
02.2022 - 02.2023

1. Supervising a team of 6, which includes KAM, MIS and Operation Executive, and aligning them towards organizational goal

2. Responsible for P&L of Online vertical

3. Negotiating platform level JBP and TOT to achieve desired sales growth and market share

4. Responsible for planning promotional activities and increase SOV

Manager E-commerce

Bagrrys India Limited
12.2018 - 01.2022

1. Generated 250% increase in ECommerce sales, over 3 years period

2. Identified, conceptualized and executed more than 10 new launches, to bridge the selection gap, which contributes to 10% of total GMV

3. Increased profit margin by optimizing existing process like, minimum PO size and delivery model

4. Developed and negotiated TOT to increase our brand presence on multiple ECommerce portals, to drive profitability

5. Build relationship with stockiest and distributors, and streamlined the supply chain process, ensuring 90% and above fill rate.

6. Developed SOP, to encourage timely reconciliation of all debit notes, and payments

7. Led a team of 3, including KAM and Warehouse executive

Senior Key Account Manager

Amazon.in -(Prione Business Servicess Pvt. Ltd.)
03.2016 - 11.2018

1. Helped, around 150+ vendors across 4 managed categories, Toy, Baby, Pel and Grocery, to register sales growth of more than 300%
2. Achieved portfolio expansion of more than 30000 new SKU, across 4 managed category, Toy, Baby, Pei and Grocery
3. Collaborated with Brand and category manager to develop value driven initiatives to maximize the Brand growth
4. Develop an effective restocking program, which helped Brands to increase !heir fill ra1e from 60% to 90%, and minimizes the opportunity loss
5. Initiated and lead a project, where in, 5 small private label brands, were benchmarked against category leader brand, a11d efforts were made to grow the private label brand at par with category leader, and they witnessed a growth of more than 800%, within a period of 1 year

Sales Associate

Amazon.in - (Prione Business Servicess Pvt. Ltd.)
08.2013 - 02.2016

1. Collaborated and onboarded 200+ vendors, ond expanded Amazon marketplace selection by more than 1 Lac new offers, across all categories
2. Initiated and executed various lead generation and vendor onboarding activities, which helped to reduce the onboarding time and to over achieve our targets
3. Trained and Mentored 7 entry level sales executives, on Companys leader principle and business processes
4. Created a troining module, for entry level sales executives, which was adopted by many city offices, to train new hires
5. Developed and managed a top performing soles and service team, for a newly launched Amazon sales office, in Aurangabad and Nagpur

Business Analyst

Bluecrest Soft Pvt. Ltd
05.2012 - 05.2013

1. Created a database of more than 500 SMEs, of which, 2 % got converted as our client, in a months time, and gave us a business of 50 Lac
2. Awarded with the biggest client, to manage, that was Raymond, within 2 month from joining Helped, top management of Raymond, with various KPI reports, for decision making
3. Developed and automated various excel reports, with the help of SQL, which made decision making process easy for mid-level managers

Education

MBA - Marketing & Finance

ISB&M, Kolkata
Kolkata, India
04.2001 -

Bachelor of Commerce - Accounting

Durgapur Govt.College
Durgapur, India
04.2001 -

Skills

  • 1 Leadership

  • 2 Work Ethic

  • 3 Team Player & Quick Learner

  • 4 Data Analysis

  • 5 MS Office

Timeline

Head ECommerce

Notta Sin Foods Pvt Ltd
12.2023 - Current

Head E-commerce (AGM)

Ghodawat Consumer Ltd
02.2023 - 11.2023

Head E-commerce (GM)

VKC Nuts Pvt Ltd
02.2022 - 02.2023

Manager E-commerce

Bagrrys India Limited
12.2018 - 01.2022

Senior Key Account Manager

Amazon.in -(Prione Business Servicess Pvt. Ltd.)
03.2016 - 11.2018

Sales Associate

Amazon.in - (Prione Business Servicess Pvt. Ltd.)
08.2013 - 02.2016

Business Analyst

Bluecrest Soft Pvt. Ltd
05.2012 - 05.2013

MBA - Marketing & Finance

ISB&M, Kolkata
04.2001 -

Bachelor of Commerce - Accounting

Durgapur Govt.College
04.2001 -
Amit GuptaECommerce Manager