AMIT GUPTA
Noida
Summary
Key business strategist & planner with nearly 2 decades of rich experience in Sales, Business Development, P&L Management, Channel Management and Team Management. Identify & establish strategic alliances/tie-ups with new business partners, resulting in deeper market penetration. Maximize revenue opportunities through effective forecasting, pricing and optimal business and distribution channel mix. Leverage industry knowledge to promote key intermediary satisfaction, leading to client retention & fostered lasting relationships. Deliver revenue growth through effective Go-to-Market & strategy generation. Exceptional leadership & interpersonal skills exhibited in engaging with business/ functional leaders, with all internal & external stake holders and aligning business goals, thereby transforming the organization’s vision into reality.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Head, Channel Sales
Hippo Homes (Dalmia (Cement) Bharat Enterprise)
2022.06 - Current
- Leading a team of 4 Clusters Leads & 28 Sales Executives across the regions of Delhi & Chandigarh for driving the sales and business development of 6 categories (Paints, Hardware, Electrical, Wood, Sanitary, Cement & Steel), Delivering a revenue of INR 10 crores per month
- Built business from scratch for Delhi /NCR for 6 categories by onboarding 800+ customers
- Handling a complex dealer network
- Conceptualize business development strategies to achieve of revenue & profitability
- Work closely with Marketing & Category to define & execute successful strategies for channel expansion
- Creating and implementing loyalty programme with the channel partners; ensuring accomplishment of overall revenue profit targets in the assigned regions
- Organize & implement new product launches with distributors & channel partners & addressing sales performances
- Responding to emerging competitive threats, directing the product and service launch process into the channel including product and service forecasts and partner training.
Branch Manager (Decorative Paints)
Kansai Nerolac Paints Ltd., Pune
2020.10 - 2022.06
- Grow turnover from 40 to 60 Cr by devising & implementing sales strategy from the existing & new channel partners
- Prepare GTM strategy to increase market share and ensure healthy market practice & channel ROI through monthly schemes & spending for the unit
- Manage relation with 400+ dealers and convert non-dealers to expand network & leverage presence
- Monthly Demand Planning to reduce loss of sale owing due to stock unavailability
- Analyzing competition activities & category trends to plan tactical primary/secondary sale
- Credit Control.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Reduced employee turnover by fostering a positive work environment and offering competitive compensation packages.
- Complied with regulatory guidelines and requirements.
- Consulted customers to boost product sales and services.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
- Cultivated lasting relationships with high-value clients, securing their loyalty through exceptional service and advice.
Zonal Sales Manager (Kitchen Furniture Fittings)
Somany Home Innovation Ltd., North-1
2019.10 - 2020.09
- Appointed 11 Distributors & a network of 150 Dealers in 2 months to achieve secondary sales
- Launched Kitchen Furniture Fittings.
Branch Manager
Jubilant Agri & Consumer Products Ltd, Delhi/ Haryana
2014.10 - 2019.10
- Successfully Launched PU Polish with Brand name Ultra Italia
- Successfully launched and implemented applicator programme – Treasure Hunt
- Managed channel sales network of 800 Dealers in Delhi/Haryana for Wood Finish Division to achieve sales targets
- Recognized for appointment of new distributor & direct dealer network in the territory as per norms of the company
- Designed the secondary and territory sales scheme as per the budget for the assigned territory
- Felicitated Best Branch for 2017-18 by delivering 300% growth in business sales for the Wood Finishes Business.
- Maintained friendly and professional customer interactions.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
Business Development Manager
Sonear Industries Ltd., West UP
2013.09 - 2014.10
- Re Established a network of 8 Distributors & 800 retailers in the territory
- Successfully established the premium range in W
- UP & UK
- Designed and successfully implemented the applicator programme to boost tertiary sales
- Credit control
- Inventory Management
- Implemented corrective measures to optimize material availability and ensure efficient operations.
Product Head
GreenLam Industries Ltd., West UP & Uttarakhand
2009.12 - 2013.09
- Re Established a network of 8 Distributors & 800 retailers in the territory
- Successfully established the premium range in W
- UP & UK
- Designed and successfully implemented the applicator programme to boost tertiary sales
- Credit control
- Inventory Management
- Implemented corrective measures to optimize material availability and ensure efficient operations.
Assistant Manager (Bath Fittings)
Havells India Ltd., West UP
2007.09 - 2009.11
Area Manager
Varmora Granito Ltd., North & East Delhi
2004.04 - 2007.07
Education
Post Graduate Diploma in Business Administration - Marketing
Graduate School of Business & Administration
01.2004
B.Sc. - Physics, Chemistry & Mathematics
Kanpur University
01.2000
Skills
- MS Word
- MS Excel
- MS PowerPoint
Certification
Essential Management Skills from International Business Management, Berlin Germany
Languages
English
Hindi
Personal Information
Date of Birth: 08/19/80
Timeline
Business Head, Channel Sales
Hippo Homes (Dalmia (Cement) Bharat Enterprise)
2022.06 - Current
Branch Manager (Decorative Paints)
Kansai Nerolac Paints Ltd., Pune
2020.10 - 2022.06
Zonal Sales Manager (Kitchen Furniture Fittings)
Somany Home Innovation Ltd., North-1
2019.10 - 2020.09
Branch Manager
Jubilant Agri & Consumer Products Ltd, Delhi/ Haryana
2014.10 - 2019.10
Business Development Manager
Sonear Industries Ltd., West UP
2013.09 - 2014.10
Product Head
GreenLam Industries Ltd., West UP & Uttarakhand
2009.12 - 2013.09
Assistant Manager (Bath Fittings)
Havells India Ltd., West UP
2007.09 - 2009.11
Area Manager
Varmora Granito Ltd., North & East Delhi
2004.04 - 2007.07
Post Graduate Diploma in Business Administration - Marketing
Graduate School of Business & Administration
B.Sc. - Physics, Chemistry & Mathematics
Kanpur University
Essential Management Skills from International Business Management, Berlin Germany
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