Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Amit Jha

Amit Jha

Thane

Summary

An enterprising leader with nearly 12 years of experience in Sales, Marketing, Pricing, Brand Marketing and Business Development majorly in Gastro, Urology, Neuro, Orthopedic Medical Device, Biotech and Pharma Companies. Impeccable career in conceptualizing robust plans for market development in different segments for better market penetration as well as driving innovation, scaling-up the value chain to create more opportunities and business streams for different verticals. Pivotal in improving customer engagement with the product through focused market research and using the resultant analysis to devise the future product roadmap. Grew the Orthopedic Implants division by 37% and Equipment business by 25% in revenues having accumulated an iconic list of hospitals including, AIIMS, Fortis, Maxcure, Sakra and so on. Proficient in creating and executing a region wide sales plan that meets or exceeds established sales quotas and supports company revenue & profit targets. Excels in implementing marketing communication strategy, positioning products, determining strategic business direction & executing project plans. Showcased capabilities in rolling-out winning plans for new product launches, product line extensions & product management / marketing initiatives. Expertise in building strategic alliances to open a qualitative opportunity for accessing new markets through appointment of new distributors, reviving the existing channels, providing macro & micro level insights, and so on. Skilled in utilizing strong market knowledge of existing & potential customers for ensuring business growth opportunities aligned to company’s strategic plans; skilled in providing in-depth analysis of markets, industry trends, on ground market intelligence for enabling planning and decision-making. Strong Leader & Team Player; excellent motivational skills to sustain forward growth momentum while motivating peak individual performance from team members.

Overview

2
2
years of professional experience
2
2
Languages

Work History

Meril Life Sciences, Mumbai , India

  • Planned, developed and executed and run a renewed business approach for the Orthopedic Implants business with a revenue growth of 90% and started business in Eastern Europe (Bulgaria, Romina, and Ukraine); built and managed a team of 15 people creating well balanced structure across Eastern Europe; spearheaded all aspects of new business development and establishment of new markets entry with an additional revenue of 10 mio INR.

B. Braun Medical (India) Pvt. Ltd., Mumbai, India

  • Managed a team of 2 Product Executive and delivered YOY growth of 22% in volume and revenue.

Biorad Medisys, Hyderabad, India

Plasmagen Biosciences, Bengaluru, India

Sr Marketing Manager ( Ortho and New Technology )

02.2023 - Current
  • Managing all aspects of Clinical Trails for Ortho Recon business
  • Lunching New Technology in Indian Subcontinent ( Augmented Reality ) , created from Scratch Marketing research to Launch Plan
  • Managing Team of 3 team member including Product Manager , Executive
  • Demand Generation with help of Omnichannel Marketing and roping up right agency
  • Managing all Digital marketing with help of Team, and one of part of TZH initiative of Organization
  • Representing Company in all Health care Forum.( ET )
  • Closely working with Regulatory team for Documentation of Products
  • Instrumental in Making Digitization of company and Virtual Product Enhancement for Increasing sales
  • Training and Education
  • Vender Management
  • Forecasting Capital Investment, Inventory Management and KOL management
  • Planning and creating AOP for organization and developing Strategy and Tactics for same
  • Implementing New Therapy area to save cost of Surgery.

B. Braun Medical (India) Pvt. Ltd.

- 11.2024
  • Managing all aspects of product marketing including product enhancements, competitive analysis, market forecast and product positioning
  • Incorporating strategic differentiators levered on value propositions into innovative and detailed product requirements
  • Streamlining the sales presentation process through the creation of a product development database which provided sales managers with immediate access to product progress, features and pricing information
  • Reengineering product specifications that leads to cost savings and created product expansion opportunities within existing accounts
  • Implementing strategic plan, go-to-market strategy, sales budget, forecasts & business plans for driving revenue growth across the assigned territory
  • Enhancing the partner business readiness process through the formation and leadership of a virtual team that developed business requirements, designed and delivered partner training
  • Driving innovation and optimization across channels to continuously improve/expand company offerings and customer experiences
  • Allocating budgets to support channel partner programs, identifying and nurturing key solution providers for leveraging channel strategy
  • Exploring potential business avenues & managed marketing & sales operations for achieving the business targets; initiating market development efforts and increased business growth
  • Analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies
  • Monitoring new product launch results and recommended action for addressing any forecasted variances to volume budget, on a monthly basis
  • Managing different nationality team by providing training and identifying positive behavior to motivate them and make them more effective; leading a cross-functional team (research, sales, product development, trade marketing, production and legal) for projects targeting sustained growth in high stake states and market development in weak states
  • Devising a scheme for overall brand architecture and creating a decision tree to rationalize numerous acquisitions
  • Rolling out Annual Business Plan for the business partners and aligning it with the company’s objectives; monitoring the timely launch & availability of new products
  • Planning, organizing & executing marketing plans with the business partners; tracking & reporting competitor activities
  • Supporting the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns
  • Formulating end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives of the corporate entity
  • Increasing revenue and pipeline growth through strategic sales and marketing solutions, analytics and channel partner alliances within short time of on-boarding
  • Ensuring sustained growth, focusing on achieving / surpassing sales targets; expanding business reach and created new sales / leads opportunities
  • Developing KOLs; planning and launching products; organizing campaigns and designing account specific inputs.

Stryker India Pvt Ltd

11.2024 - 08.2024
  • Managing all aspects of Medical Education marketing including product enhancements, competitive analysis, market forecast and product positioning
  • Instrumental in Lunching SEA ( Stryker Medical Education Academy ), which is Holistic approach to Train surgeons on Robotics and Machine Learning
  • Lunched MEET (Medical Education Expert Training), which later shaped as Advisory board to design SOP in different therapeutic Areas
  • Launched Prog EASE (Express Arthroplasty Surgical Enhancement) to train surgeons on Dry and Wet Lab
  • Awarded Spotlight award for New Initiatives and building up Team
  • Representing company in all Education Forum.

Education

Business Finance -

Indian Institute of Management

HTA - undefined

PGI

PGDM: Major Marketing - undefined

Siva Sivani Institute of Management

BAMS: Major Human Physiology and Pharma - undefined

Kanpur University

Skills

Business / Corporate Strategy & Executionundefined

Personal Information

Date of Birth: 05/17/1981

Timeline

Stryker India Pvt Ltd

11.2024 - 08.2024

Sr Marketing Manager ( Ortho and New Technology )

02.2023 - Current

Meril Life Sciences, Mumbai , India

B. Braun Medical (India) Pvt. Ltd., Mumbai, India

Biorad Medisys, Hyderabad, India

Plasmagen Biosciences, Bengaluru, India

B. Braun Medical (India) Pvt. Ltd.

- 11.2024

Business Finance -

Indian Institute of Management

HTA - undefined

PGI

PGDM: Major Marketing - undefined

Siva Sivani Institute of Management

BAMS: Major Human Physiology and Pharma - undefined

Kanpur University
Amit Jha