Amit Kaushal
Marketing
Ludhiana
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager
Ganga Acrowools Ltd
LUDHIANA
02.2010 - Current
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and writers to establish theme and tone for content.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Performed market segmentations, targeting and positioning for each product line.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
Sales Executive
M/s Vardhaman Spinning And General Mills
LUDHIANA
06.2003 - 02.2010
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Listened to customer needs and desires to identify and recommend optimal products.
Education
PGDBA - Marketing
Symbiosis Distance Learning
Pune 04.2006 - 03.2008
B.Com - Commerce
GGN Khalsa College
Ludhiana 06.1998 - 07.2001
Skills
Public and Media Relations
PeopleSoft
Market Positioning
Budgeting and Allocation
Strategic planning
Product development
Marketing and advertising
Brand development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
Ganga Acrowools Ltd
02.2010 - Current
PGDBA - Marketing
Symbiosis Distance Learning
04.2006 - 03.2008
Sales Executive
M/s Vardhaman Spinning And General Mills
06.2003 - 02.2010
B.Com - Commerce
GGN Khalsa College
06.1998 - 07.2001