Summary
Overview
Work History
Education
Skills
Certification
Languages
Projects
Internship
Hobbies and interests
Timeline
Generic
Amit Kr. Chawla

Amit Kr. Chawla

New Delhi

Summary

Experienced in strategic event management, digital and social media marketing, and print media. Proven track record in orchestrating successful events and leveraging digital platforms for marketing initiatives. Proficient in creating compelling content for social media and executing print media campaigns. Adept at analyzing market trends and consumer behavior to drive effective marketing strategies. Ready to contribute valuable skills in event management and diverse marketing channels to drive business growth.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Independent Brand Consultant

Independent Brand Consultant
04.2025 - Current
  • Assisted in managing branding events for outdoor and print media campaigns for stone developer.
  • Supported PR strategies and contributed to the launch campaigns for new liquor brand.
  • Coordinated online and offline branding efforts for the golf drive project.
  • Facilitated channel partner activations and onboarding processes.
  • Helped plan and execute lead generation campaigns and large-scale events.
  • Collaborated with developers and corporates to provide marketing branding and event solutions.
  • Managed product launches, coordinating efforts across departments for seamless execution.

Deputy General Manager

Worldwide Resorts And Entertainment
02.2024 - 03.2025
  • Assisted in managing vendor relationships to support cost-effective service delivery.
  • Helped coordinate outdoor advertising campaigns and aided in designing and printing marketing materials.
  • Supported analysis of market trends and campaign performance to optimise strategies for better returns.
  • Motivated and coached teams to deliver consistently exceptional service.
  • Monitored staff performance and developed improvement plans.
  • Oversaw daily operations, coordinating with department heads to optimise performance and productivity.

Senior Manager, Marketing & Events

M3M India (Noida)
Noida
03.2023 - 02.2024
  • Assisted in leading and managing BTL activations, including mall promotions and roadshows.
  • Supported execution of luxury real estate project launches by integrating BTL with ATL and digital strategies.
  • Coordinated logistics and event setup, collaborating with internal teams and vendors.
  • Delivered a high-impact NOIDEA outdoor campaign during the pre-launch phase in Noida.
  • Executed a high-end golf event for HNIs at Delhi Golf Club.
  • Oversaw end-to-end venue and concept finalisation, in partnership with external agencies.
  • Led brochure design in collaboration with the agency and executed high-end luxury printing to deliver premium marketing collaterals for channel partners, and walk-in customers.
  • Strategised and executed print media plans to drive lead generation and brand visibility for developers, and channel partners.
  • Represented the brand at real estate exhibitions and received a Gold Award from the Hon’ble UP CM Yogi Adityanath at Expo Mart.
  • Managed participation in real estate awards, talk shows, and through PR agencies and direct collaborations with media houses.
  • Executed innovative outdoor hoarding campaigns across Noida for post-RERA launches of Cullinan and The Line, commercial projects.

Deputy General Manager

TDI Group
08.2019 - 01.2023
  • Drive footfall through targeted promotional activities and strategic customer engagement.
  • Coordinate and participate in events and exhibitions to enhance brand presence and customer interaction.
  • Execute Above The Line (ATL) and Below The Line (BTL) marketing campaigns to maximize outreach and brand impact.
  • Manage celebrity relationships and oversee brand endorsement initiatives to boost brand credibility.
  • Develop and implement comprehensive digital and social media marketing strategies to increase online visibility and engagement.
  • Oversee public relations and Online Reputation Management (ORM) to maintain a positive brand image.
  • Plan and optimize media buying for maximum ROI across multiple channels.
  • Establish and manage brand partnerships, tie-ups, and sponsorships to expand marketing reach.
  • Lead cross-promotion campaigns to leverage complementary brand audiences and increase market penetration.
  • Execute offline marketing campaigns including Out-of-Home (OOH) advertising and Resident Welfare Association (RWA) activations.
  • Prepare and distribute press releases to generate media coverage and public interest.
  • Manage website content and drive content marketing strategies to enhance user engagement and SEO performance.
  • Conduct WhatsApp and email marketing campaigns to nurture leads and drive conversions.
  • Facilitate vendor and agency meetings while collaborating with cross-functional teams for seamless campaign execution.
  • Liaise with creative and PR agencies to coordinate public relations activities and ensure brand consistency.
  • Implement 360 marketing activations utilizing ATL channels (OOH, print, radio) and diverse regional initiatives to strengthen brand identity, recall, and visibility by 100%.

Senior Marketing Manager

Investors Clinic
01.2017 - 08.2019
  • Assist in managing vendor relationships to improve cost efficiency and ensure timely delivery of services and products.
  • Support planning and execution of corporate events, focusing on maximising attendee engagement and brand visibility.
  • Aid in developing and implementing marketing strategies to drive brand growth and revenue.
  • Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
  • Negotiated with vendors and service providers to secure cost-effective solutions for marketing activities.
  • Negotiated with external vendors and agencies to secure advantageous contracts, reducing marketing expenses by 15%.
  • Executed successful marketing events, open houses and display shows for products.

Marketing Manager

Cinepolis India Private Limited
03.2011 - 01.2017
  • Assisted in executing digital marketing strategies across social media platforms.
    Supported print media campaigns to enhance brand visibility.
    Contributed to event management processes ensuring smooth operations.
  • Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Executed successful marketing events, open houses and display shows for products.
  • Selected, trained and performance-managed staff to handle high workload with ambitious targets.
  • Managed social media platforms, enhancing online presence and engaging with a diverse customer base.
  • Used Facebook, Instagram and YouTube to promote products and events.

Intern

National Highway Authority of India
01.2011 - 03.2011
  • Facilitated development and structuring of official NHAI website to enhance user navigation.
  • Assisted in establishing NHAI's social media presence by creating content guidelines and templates.
  • Supported training sessions for government officials on website content management systems and digital media handling.

Education

MBA/PGDM - Marketing

Mahatma Gandhi University (MGU)
2013

GNIIT - Computers

NIIT Ltd.
New Delhi, DL
01-2011

12th - English

National Open School
01.2007

10th - English

CBSE
01.2005

B.Com -

Delhi University - Other

Skills

  • Brand management and strategy
  • Digital marketing and strategy
  • Offline and online marketing
  • ATL and BTL advertising
  • Media buying and planning
  • Product launch management
  • Marketing management and planning
  • Brand positioning and planning
  • Event management and execution
  • Marketing budget oversight
  • Budget management
  • Time-management
  • Communication and presentation
  • Effective communication
  • Product knowledge
  • Creativity and innovation
  • Sales and marketing strategy
  • Computer literacy
  • Self-motivation
  • Digital and social media marketing
  • Strategic planning

Certification

Certified in Google SEO and Google Ads with hands-on knowledge of search marketing, campaign strategy, and analytics-driven optimization.

Languages

English
Hindi
Punjabi

Projects

  • UPITS - M3M 100 Sq. Mtr Stall, 7 Days, Managed end-to-end stall execution from space allocation at Expo Mart to stall design and vendor finalization. Conceptualized and delivered a 100 sq. mtr. premium stall showcasing M3M's brand presence. Coordinated with designers, vendors, and internal teams to ensure timely and flawless execution. Achieved recognition by winning the Gold Award for Best Stall Design & Execution.
  • Biggest Cinema Launch - Kochi, 15 Days, Spearheaded a 360 launch campaign combining print, outdoor, mall activations, and cinema décor. Designed and executed impactful print media ads and OOH campaigns across key locations. Organized a special premiere with South Superstar Rajnikanth, generating massive media attention and footfall. Managed mall activations and on-ground engagement to build buzz pre-launch. Drove CSR initiative by hosting a free movie screening for underprivileged kids, enhancing brand goodwill.
  • The Cullinan - Noida | Luxury Real Estate Project Launch, 2 Months, Spearheaded the high-profile launch event of one of Noida's most premium luxury real estate developments, ensuring flawless on-ground execution and guest experience. Conceptualized and executed an exclusive Channel Partner Meet, enhancing broker engagement and building strong pre-sales momentum. Led the launch of the Sales Gallery 'Experia', integrating luxury experience design with brand storytelling. Managed outdoor visibility strategy with premium hoardings and site branding to dominate the local skyline and build pre-launch buzz. Oversaw print production including high-end brochures, invites, and branding kits, ensuring quality and timely delivery. Planned and executed ad placements in top-tier newspapers, driving high-impact visibility on launch day.
  • M3M - The LINE Launch, 3 Weeks, Orchestrated the pre-launch and launch strategy for M3M's flagship commercial project in Noida, driving visibility and investor interest. Executed high-impact launch event, aligning branding, décor, and messaging with M3M's premium commercial positioning. Led end-to-end channel partner outreach, creating engagement programs to drive early bookings and brand advocacy. Managed print and outdoor media execution across key Noida and Delhi-NCR touchpoints for maximum footfall and awareness. Oversaw the design and production of sales collateral, including brochures, site branding, and promotional creatives. Collaborated with internal sales & leasing teams to ensure synchronized campaign roll-out and lead funneling.
  • Golden City Manesar, 1 Month, Led the entire launch campaign from logo finalization to event execution and sales activation. Directed branding strategy, creative design, and marketing collaterals to establish strong project identity. Planned and executed high-impact launch event with developers, channel partners, and investors. Managed ATL, BTL, outdoor, and digital marketing campaigns to drive visibility and footfall. Coordinated with sales & channel partners to ensure successful bookings and revenue generation.

Internship

6 Months, National Highway Authority of India, Developed and structured the official NHAI website, ensuring user-friendly navigation and alignment with government communication standards. Set up and initiated NHAI's social media presence, creating content guidelines and templates for consistent digital outreach. Conducted training sessions for government officials on website content management systems and basic digital media handling. Presented a strategic digital communication plan to senior officials at the Ministry of Transport, including a comprehensive PowerPoint presentation outlining digital transformation goals.

Hobbies and interests

  • Movies
  • Travelling &
  • Shopping

Timeline

Independent Brand Consultant

Independent Brand Consultant
04.2025 - Current

Deputy General Manager

Worldwide Resorts And Entertainment
02.2024 - 03.2025

Senior Manager, Marketing & Events

M3M India (Noida)
03.2023 - 02.2024

Deputy General Manager

TDI Group
08.2019 - 01.2023

Senior Marketing Manager

Investors Clinic
01.2017 - 08.2019

Marketing Manager

Cinepolis India Private Limited
03.2011 - 01.2017

Intern

National Highway Authority of India
01.2011 - 03.2011

MBA/PGDM - Marketing

Mahatma Gandhi University (MGU)

GNIIT - Computers

NIIT Ltd.

12th - English

National Open School

10th - English

CBSE

B.Com -

Delhi University - Other
Amit Kr. Chawla