Amit Kumar

• Handling Foods category (Noodles, Spices, Pasta, Sauces) for Nestle across all channels.
• Handling Nutrition category (Baby Foods) for Nestle across Google search only.
• Developing media plan for Nestle across multiple platforms.
• Helping the team in campaign execution on Dv360, FB, Google Ads and Publisher’s end (OTTs).
• Providing effective client servicing.
• Helping the team in making the media strategy with the help of data points.
• Helping the team in executing/optimizing the campaigns around the platform.
• Collating the media plan with most suitable media mix basis campaign objective.
• Media scheduling to arrive at appropriate media time, duration, date, etc.
• Developing media strategy inclusive of finding the potential target audience, media budgeting and media selection.
• Discussing media planning, presentation and monthly campaign review with the client.
• Helping team in making campaign reports with key data points to track campaign performance, identify areas of improvement, and optimize campaigns accordingly.
• Managing client relationships by providing regular/weekly updates on performance and recommendations for optimization.
• Researching new technologies and innovations in the digital space that could be leveraged for upcoming campaigns.
• Managing day-to-day relationships with media partners suppliers and vendors.

Project Details

• Nestle Foods-MAGGI (Monthly budget: INR 50-70 Mios): MoM growth in website visits, improved CPV & CTR through Search & Push notification. Maximized reach & Thruplays through YT, FB/IG and OTT.
• Nestle Nutrition-MyToddler (Monthly budget: INR 3-4 Mios): Handling search campaigns for Ceregrow, Nangrow, Lactogrow, Gerber and CGS.

• Developed and implemented digital media plans for clients across multiple industries.
• Helped team in executing/managing video, social, search and E-commerce (Amazon, Flipkart) campaigns.
• Helped team in creating detailed reports to track campaign performance, identify areas of improvement, and optimize campaigns accordingly.
• Reviewed the work done by assigned team and ensured zero error in the assigned projects.
• Created collaborative goals for team members and assisted accordingly.
• Analyzed data from web analytics tools such as Google Analytics to measure the success of campaigns.
• Managed client relationships by providing regular updates on performance and recommendations for optimization.
• Developed comprehensive digital media plans that included budget allocations across channels like YouTube, Display Advertising, Paid Search, Social Media Ads.
• Advised clients on best practices when it came to creating effective online advertising materials such as banners or videos.
• Participated in client meetings, discussing media planning and presentation strategy sessions.
• Project Details
• Haier (Monthly: INR 5-6 Mios | Festive: 20-30 Mios): Did search & GDN campaign for home appliances.
• Perfetti (Monthly budget: INR 9-15 Mios): Built strong awareness for launch campaign, maximized product visibility through FB/IG.
• Cargill (Monthly budget: INR 4-5 Mios): Maximized CVV & reach through YT non-skippable & ad sequence campaign.
• DHL, Jagat Pharma (Monthly budget: 250K & 350K)

• Managed Google Ads/Social Media campaigns.
• Build Media Plan and Strategy with a suited media mix and right audience and objective.
• Track, report, and analyze website analytics.
• Escalation handling, respecting timelines & account growth.
• Innovated new ideas & identified trends/insights to maximize brand visibility.
• Optimized campaigns by measuring the KPIs.
• Ensured that leads are converted into consumers through well-crafted campaigns and closely work with the client servicing team on strategic growth across the business.
• Build scalable multi-touch campaigns that span all online channels.
• Prepared weekly/monthly reports to track campaign performance.
• Allocated budgets across paid search/social channels such as Google, YouTube, FB, IG, LinkedIn and Twitter in order to generate cost effective user actions.
• Prepared forecast future sales and performance trends for existing clients basis account/campaigns history.

Project Details

• Care Health Insurance (Monthly budget: INR 20 Mios): YoY growth in revenue by 10-15% through qualified leads. Generated 12X ROAS from Google and 6X from FB.
• Muthoot Group (Monthly budget: INR 8-15 Mios): Was generating 1 Lac leads monthly through Search & Social medium
• Delhivary (Monthly budget: INR 1 Mio): Generated qualified leads through FB and search. Got 60% positive response through LinkedIn Traffic campaign by targeting specific industry/skills centric audience.
• Sobha Ltd (Monthly budget: INR 500K): Targeted HNI audience to generate accurate leads through Social medium.

• Managed Social Media campaigns via multiple mediums such as FB/IG, Twitter & LinkedIn.
• Managed SEM campaigns through Google and Apple Search Ads.
• Analyzed performance metrics and proactively assist with campaign performance enhancements.
• Managed different aspects of Email Marketing campaigns such as Automation, welcome email, newsletter, product/service launch, Discounts/offers, etc.
• Did market R&D, detailed analysis of competitors and prepared marketing plan for the projects.
• Prepared budget estimation, social media content calendar and weekly/monthly action plans.

Project Details

• puppiesmakemehappy.com
• Clothes Minded
• MyBubblz

• Execution of digital marketing campaigns.
• Implemented, analyzed, and optimized organic and paid search engine marketing activities through Google Ads & Google Analytics.
• Analyzed and provided weekly & monthly digital marketing metrics and lead status reports.
• Increased sell revenue by 200% by launching Facebook/Insta/Google Ads campaign with data driven approach for one of my projects “Togofogo” which became a big project.

• Did on-page SEO inclusive of Keywords Research & Competitor Analysis, Optimized URL/Meta tags and managed Header & Content, etc.
• Revamped and Maintained Keyword’s density, prominence & proximity. H1-H6 management & First paragraph optimization.
• Articles/blogs submission, social bookmarking, forum posting