Amit Kumar

Market study and future potential of Fuel Cell systems in different applications around the world – for an automotive market leader

• Forecasted the market size and growth of mobility, stationary and off-grid fuel cell systems across different regions till 2040
• Illustrated high level value chain and business model analysis of fuel cell systems which would drive the market of fuel cells globally

In-depth market analysis of Blue Economy concept and its sustainable aspect – for an automotive market leader

• Performed an in-depth market analysis of 25+ emerging Blue economy sectors in terms of forecasting, drivers, trends and start-ups
• Conducted deep-dive research in mapping all the 25+ sectors into the 17 UN Sustainable development goals and EU Taxonomy Framework

Innovation trends and market analysis of optical elements used in automotive, healthcare and consumer applications

• Identified 50+ futuristic use cases of optical elements like diffractive optics and microlens arrays across multiple industries
• Developed data-driven reports and insights with respect to the cross-industry impact of innovative use cases of optical elements

Growth, Capability Building and Key Account Mangement

• Managed multiple customer accounts for the Japanese market right from the pre-sales stage till the post-report delivery stage
• Worked closely with the product development team to improvise the features of existing tools and add-ons for the SaaS platform
• Collaborated with the marketing team to generate marketing collaterals and sales content for multiple innovative sectors
• Performed research to setup, document and validate various growth initiatives across the research and product teams

Brand Perceptions and customer journey mapping for smartphones in India – for a leading Smartphone Brand in India

• Moderated qualitative in-depth interviews and GDs across Indian cities to understand the need and usage of premium phones
• Designed questionnaires and quantitative surveys to analyze offline-online purchase journey and brand recall of premium phones

IPL Brand Track

• Generated different associations of player performance, player popularity, team performance and brand placement on the jerseys to analyze the top of mind recall and spontaneous recall of various associated brands with the 8 IPL teams

• Conceptualized online and offline creatives and managed the online campaigns across different social media in South Delhi region
• Worked on the Salesforce software platform to manage the whole customer cycle right from the lead stage to the final sales.