Amit Kumar

- Building Disney+ for the international Market

- Lead the CRM Channel & Growth for South Africa & MENA

• Build the new ERA of CRM with omnichannel orchestration within offline to the online buying cycle - Managing one of the largest CDM systems to define the right set of cohorts with one-to-one or one to many personalization-based campaigns
• Conceptualizing the real-time live GEO fencing campaign to drive the store walkins and generate leads for online to offline sales.

• Build the new engaging shape of well-defined targeted customer segmentations
• Which Drives first order, Repeat Order & Loyalty
• Build the Cross sale framework to let customer shop from across category between electronics & fashion

• Helping brands build their Omnichannel presence and Enable End-to-End
• Managed CRM Solutions
• Conceptualized and launched a multi-channel campaign factory towards personalized recommendation- based campaigns delivering 3-4x better revenue per mail sent compared to regular newsletters
• Manage domain & IP reputation for mail inboxing and ensuring delivery to primary inbox
• Responsible for achieving plan numbers for specific initiatives/channels in terms of Traffic, CIR and Retention.

• Responsible for planning, strategizing and implementing CRM activities for First to Repeat and to loyality for Pre-owned luxury products

• Be part of the cross-sell and retention marketing team and drive various key initiatives as part of the overall existing customer strategy for the Organization
• Responsible for achieving plan numbers for specific initiatives/channels in terms of Traffic, CIR and Retention
• Analyze customer journey and identify touch points to maximize commercial opportunities
• Analytical thinker with a firm understanding of email optimization testing methods and various success metrics - open rate, click rate, CTOR, conversion rate, CIR, CPA,
• Handle the cross-sell and retention marketing team and drive various key initiatives as part of the overall existing customer strategy for the Organization
• Work with email service provider to help resolve creative, deliverability and reporting issues
• Cost management and profitability analysis of the campaigns, channels
• To build, acquire and retain the maximum percentage of customer base in the Market,
• Analyze and report on key email performance indicators (deliverability, list counts, unsubscribed, email response such as CTR, open rate and conversion)
• Vendor Management for developing marketing collateral's

• Handle Email, SMS and Push marketing
• Planning and implementing of
• CRM strategies for Customer life cycle management
• Responsible for planning, strategizing and implementing marketing activities for all CRM Activites
• Implementing the in Responsys/Eloqua Oracle Marketing Cloud from the scratch

• Taking care of all campaign execution and implementing
• Manage and Plan Newsletter Calendar to achieve or exceed assigned goal
• Campaign Development, Campaign Management and Monitoring
• Campaign Analysis - Prepare reports and analyze key performance metrics
• Bring insights from report and recommend/implement it to improve campaign performance
• Quality check the campaigns for content, HTML, data & other errors like rendering issues, linking, deliverability and troubleshoot problems as they arise
• Analyze and report on key email performance indicators (deliverability, list counts, unsubscribed, email response such as CTR, open rate and conversion)
• Improve marketing campaigns and results by evaluating business practices
• Evaluate and assess the effectiveness of online campaigns and online browsing behaviour.

• Responsible the all new lead generation of the real estate across nationwide property
• Acquire/verify the new database from the other vendor and make them convert into our data
• Setup all auto-trigger email based upon the searches over the website
• Setup on-to-go trigger email – based on personalized choice

• Lead Generation - Email List Generation, Form Designing, Micro-sites
• Responsible for the off-line marketing activity and lead generation for the
• Courses awareness among the students
• Do SEO article submission for google search
• Handle the organic blog post to reaching out the respective audience bucket