Amit Kumar
Noida
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Overview
17
17
years of professional experience
Work History
Senior Manager Event Sales &Operation
The Hindu
02.2023 - Current
- Spearheading business through Branded Content, Digital and Sponsorship, for The Sports star Magazine Sports Events
- Lead New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
- Act as the internal operational lead on designated events, an focal point for developing new Event IP’s and existing IP’s like change makers award, Literature Fest, OSOT etc, apart from our regular sports conclave, Drafting event specific protocol documents including briefing documents, agendas, run orders & presentations
- In collaboration with the circulation Team, oversee the production of a coffee table book for participating Speakers and sportsperson
- Working with States which are promoting Sports, like Orissa, Lucknow, Madhya Pradesh, and J&K Working with Federation’s for their support in bringing the best people for our different conclaves Help to plan and deliver exhibitions, events, corporate hospitality, and conferences
- Creation of promotional merchandise, show flyers, pre-and post-event marketing
- Venue finding and delegate management
- Detailed event admin and logistics
- On-site management and post-event analysis
- Participation in the process to identify and select appropriate event suppliers with a focus on collaboration, innovation, and continuous improvement
- Adhere to local regulations, protocol, health and safety, security, and environmental standards
- Oversee the delivery of rights and experience on-the-ground
- Vendor Management
Manager Sales
ET Edge - An Economic Times Initiative
04.2021 - 01.2023
- Spearheaded business through Branded Content, Digital and Sponsorship, for ET Edge, ET Now, ET insight and ET
- Led New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP), for example, Special Initiatives for digital literacy, in the state of Bihar and UP, Femina Spark Initiative in UP Managed large IPs like Global Business Summit, Reality Tech, Best Brands of India, Inspiring CEO’s, digital; Innovation Summit, Best Tech Brands, SDG Summit, Net zero Series, Etc
- Acted as the focal point for developing new advertising opportunities with key clients and agency stakeholders to stay well connected with direct online advertisers and media agencies
- Few clients and Agencies Name – Max Insurance, BOB, LIC, Vistara, Make my Trip, Tourism Board of Thailand, Korea and other international, and state tourism boards, Mondelez, vivo, Escorts, Philips healthcare, Baxter, Pan Bahar, Vimal, Rajni Gandha, VW, Hyundai, Maruti, Kia Motors, Stellantis, Jeep, Nissan motors, havells, Kajaria, Mankind Pharma, orient electric, Vedanta, spinny, Okinawa scooters
- IBM, NEC, Kyndryl, Accenture, Morgan Stanley, Diageo, Grapes Digital, Carat, Vermillion, Interactive Avenue, Publicis, innocean, omd, Madison, ketchup sampark, Cheil India, George P Johnson
Director Sales
Atthah Info Media
02.2019 - 03.2021
- Significantly contributed to Business Development, Global Expansion, to India and Middle East clients through channel Partners into Augmented Reality, Virtual Reality, Digital Museums, Interactive Solutions
- Played a strategic, senior planning role for firm delivery operations and strengthening of brands Improved engagement with corporates and plan for networking events and marketing campaigns Maintained a strong relationship with OEM’S
- For example, Christie, Barco, Panasonic, Bose, HP, Samsung
- Collaborated with marketing agencies and other strategic partners Delivered disruptive, high impact experiences with a variety of solutions like: Consumer Experience Transformation, Interactive Visual Content, Experiential Products, Digital Museum Designed and developed multi touch and gesture-based experiences and solution
- Incorporated media components (eg video images, animations or interactive elements) into learning products (e.g
- Delivered end to end technical solutions to clients for any problem statement
- Few Clients which I was responsible for Included – Panasonic, Samsung, Asics, MG, Havells, LIC, Hyundai, Maruti, GeorgePjohnson, Hero Group
- State IT Dept, Tourism Dept, Ministry of Culture Zoo Authority, INTACH, Achievement: closed a deal worth 30 Cr, from Department of IT, Rajasthan, Digital Museum
Manager Sales – North & Upcountry
ABP Pvt Ltd
02.2013 - 01.2019
- Handled Private clients along with Government sector for Delhi and the Upcountry Market (North India) through my channel partners
- Revenue Generation for the company by selling various mediums, ad space, Events Sponsorship, Campaigns for Online Division, doing innovations for the existing as well as or new clients for ABP Group, Budgeting, Funnel forecasting and tracking of client’s key personnel movement, to ensure effective utilization and high ROI on marketing budgets
- Handled clients like: Jindal, Manav Rachna, Maruti, DS Group, Dabur India, Thailand Tourism, Nikon, Cairn energy, Spice jet, Indigo, Hero cycles along with Out satiation clients like: U.P Tourism, Rajasthan tourism, Torex pharma, Jolly pharma etc.
Deputy Manager – Ad Sales
HT Media Ltd
01.2010 - 12.2012
AsicsOEM’ScorporatesCheilsamparkomdinnoceanPublicisDiageoKyndrylspinnyPharmaKajariaStellantisKia
- Generated revenue for the company by selling ad space, Events sponsorship, Campaigns for Online Division, doing innovations for the existing as well as new clients for The Hindustan Times group
- Generated revenues through new business development
- Clients Handled: Sail, NBCC, Jindal Group, Jaypee Group, Nirala, Amrapali Group, HCL, Supertech, Tech Mahindra, Spice jet, centre of Sight, Woodland, ONGC, PFC, Sail, Maruti, and Samsung etc
- Agencies Handled: Group M, Madison, vermillion, Capital, Zenith Opti media, jabro, KLI, strides etc
- Winner of internal contests (won 2 companies paid Trips, Bangkok, and Goa).
Manager - Ad Sales
ASAPP Media
12.2009 - 12.2010
- Clinched sponsorship for one and only Awards for the achievers of the construction & allied industry, “Construction World awards”
- Also sell sponsorships for KPMG Infrastructure Award, Builder and Architects Award
- Handled the display ads section for two major magazines, Construction world, and Infrastructure Today
- Generated advertising revenue for Print magazines Developed Prospective clients and plan strategies for meaningful brand integration Planned and implemented activation and event-based revenue generation Ensured timely communication and coordination with clients Inorganic Growth: Acquisition of new clients
Assistant Manager - Sales
Times Business solutions Ltd
05.2007 - 11.2009
- Looked for new means to penetrate the market from the existing database and study the market trend to develop new strategy to acquire new clients
- Involved for marketing of a comprehensive range of online/offline products like CPC model’ print ads for TOI, Ascent & ET
- Identified & developed new markets/clients; devising & implementing strategies & plans to achieve pre-set targets & ensure profitability
- Top performer in the zone among new joinees
- Top performer in the zone for getting maximum Collections done from the Dead Account
- Silver medal for performance in the month of May
- Qualifier & winner in all internal contests (won a Trip to Bangkok).
Education
MBA -
IMI, New Delhi
01.2007
B. Com -
Delhi University
01.2003
XII -
A.N. College, Patna
01.1997
Skills
- Strategic Planning
- Market Analysis
- Cross-Functional Communication
- Corporate Communications
- Sales channel analytics
- Influencing and negotiating
Personal Information
- Date of Birth: 02/20/80
- Marital Status: Single
Languages
- Hindi
- English
Extracurricular Activities
Represented school in Inter School Athletics Championship and won the maximum gold medals Represented Inter State Athletics championship and won silver medal for my state Attended Zone Training Camp (Athletics)
Timeline
Senior Manager Event Sales &Operation
The Hindu
02.2023 - Current
Manager Sales
ET Edge - An Economic Times Initiative
04.2021 - 01.2023
Director Sales
Atthah Info Media
02.2019 - 03.2021
Manager Sales – North & Upcountry
ABP Pvt Ltd
02.2013 - 01.2019
Deputy Manager – Ad Sales
HT Media Ltd
01.2010 - 12.2012
Manager - Ad Sales
ASAPP Media
12.2009 - 12.2010
Assistant Manager - Sales
Times Business solutions Ltd
05.2007 - 11.2009
MBA -
IMI, New Delhi
B. Com -
Delhi University
XII -
A.N. College, Patna
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