AMIT KUMAR
New Delhi
Summary
A professional with diversified experience in Customer Retention Marketing including New customer acquisition, Customer life cycle management, Custom segmentation & Marketing automation. I am both flexible and adaptive in my working approach with strong interpersonal skills and have the ability to drive results.
Overview
19
19
years of professional experience
Work History
Senior Manager – Customer Retention Marketing
Grassdoor Logistics Technology Pvt. Ltd
08.2022 - 11.2023
- Creation of monthly marketing calendar (talking points) for all the four websites for US market
- Plan and execute email, SMS & Push notification campaigns throughout the entire lifecycle
- Using marketing automation/CRM tool
- Ideation, Plan & Implementation of new user journeys/flows
- Email & SMS automation for better user journeys & revenue generation
- Chasing monthly revenue targets of more than $1 million
- Campaign optimization through A/B Testing, Multi-Variate testing and iteration
- Set-up multi-channel workflows for event-based trigger campaigns
- Ensure the efficient and consistent capture of all required data at key points in the customer life cycle
- Assist in developing consumer segmentation campaigns plans to drive customer retention, engagement
- And to achieve KPI’s
- Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams
- Coordinating with Agencies to deliver high performance/results for ongoing campaigns
- New customer acquisitions through sign-up form
- Leading weekly/fortnightly performance meeting
- Keeping track of spam complaints, un-subscription & hard bounces
- Planning new segmentation based basis user behavior & past purchases
- Planning win-back & sunset campaign for the inactive segments
- Planning and optimization of new sign-up forms to increase user base
- Planning & coordinating with design team and content to have meaningful email content/design
- Plan, coordinate & implement new offers/coupon code for CRM channel
- Work/Experiment with third party vendors to collect email ids/cookies to increase user subscriptions
Manager – Customer Retention Marketing
Group Bayport
03.2021 - 07.2022
- Planning monthly calendar (talking points) for all the four websites for US, UK, NZ, CA & AU markets
- Ideate, plan and execute email, SMS & Push notification campaigns throughout the entire lifecycle, using marketing automation/CRM tool
- Campaign optimization through A/B Testing, Multi-variate testing and iteration
- Creation of new segments & audience
- Direct Co-ordination with Tech, Product, and Content & Design team
- New customer acquisitions through new sign-up form & work/experiment with third party vendors to collect email ids/cookies to increase user subscriptions
- Key Achievements: -
- Setting up new Email marketing platform for the organization with all integration and will user journeys
- Achieved revenue target of more than 3 million dollars for last quarter
Sr. Manager – Email Marketing
Magicbricks.com, Times of India Group
12.2010 - 09.2020
- Lead generation (Pan India Clients) & Upselling (Existing Clients)
- Preparing monthly marketing calendar for all Email/SMS promotional /branding campaigns
- Planning, Execution & Managing Pan India Email/SMS campaigns
- Creation of New Segments (audience) for maximum conversions
- Reporting/Deep Analysis of all the key metrics including Open %, Click %, Conversion % etc
- Optimization of the campaigns using A/B Testing & Multivariate Testing
- Key Achievements: -
- Have set up an entire new email marketing platform/process for magicbricks.com without hampering deliverables
- Have achieved an increase of 30 percent in open rate through email optimization and studying the behavior of user/database usage in check
Team Lead
IBM Global Process Services
10.2004 - 12.2010
- Managing and leading 2 teams (Insurance Process of Marsh, United States)
- Preparing Daily, Weekly, Monthly performance reports and hence planning improvements in opportunity areas
- Motivating, training, addressing team issues, encouraging innovation, team development & team appraisals
Education
B.A. Mathematics (Honors) -
Delhi University
M.B.A. (Finance) -
Annamalai University
Skills
- Setting Up CRM Platform
- Lead generation
- A/B Testing & Multivariate Testing
- Campaign Management
- New User Acquisitions
- New User Journeys
- Retention Strategies
- Customer Segmentation
- Marketing Automation
- Google Analytics
- Data Analysis
- Retargeting / Re-Engagement
- Segmentation
- Email/SMS/MMS/IAM/PN
- Customer Retention Marketing
- Customer Loyalty Programs
- Clevertap Braze Klaviyo Mailchimp
Disclaimer
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.
Accomplishments
- I was part of core team of magicbricks.com who set up the entire game of CRM in the inital days.
- I have achieved monthly CRM revenue target of more than $1 million.
Timeline
Senior Manager – Customer Retention Marketing
Grassdoor Logistics Technology Pvt. Ltd
08.2022 - 11.2023
Manager – Customer Retention Marketing
Group Bayport
03.2021 - 07.2022
Sr. Manager – Email Marketing
Magicbricks.com, Times of India Group
12.2010 - 09.2020
Team Lead
IBM Global Process Services
10.2004 - 12.2010
B.A. Mathematics (Honors) -
Delhi University
M.B.A. (Finance) -
Annamalai University
Similar Profiles
Roy MenonRoy Menon
Lead Experience Executive at Grassdoor Pvt LtdLead Experience Executive at Grassdoor Pvt Ltd
Karthik EKarthik E
Mailroom Executive at Avon Solutions & Logistics Private Limited (Clint- Intel technology India pvt ltd.)Mailroom Executive at Avon Solutions & Logistics Private Limited (Clint- Intel technology India pvt ltd.)
Justin AxelrodeJustin Axelrode
Graphic Designer at GrassdoorGraphic Designer at Grassdoor
Nitin DhamijaNitin Dhamija
Chief Finance Officer (CFO) at Expo Stand Services Pvt. Ltd.Chief Finance Officer (CFO) at Expo Stand Services Pvt. Ltd.
NIRMALENDU BARDOLOINIRMALENDU BARDOLOI
Product Release Manager at Sapiens TechnologiesProduct Release Manager at Sapiens Technologies