Amit Kumar

Professional Summary: Dedicated and result oriented professional with a comprehensive 5.8 years of experience in Adobe Target, specializing in website and mobile App optimization. Proficient in leveraging Adobe Target to enhance user experiences and drive business goals. Possess a solid foundation in Adobe Launch and Adobe Analytics, with a focus on implementing effective strategies in the BFSI and B2B sectors.

• Adobe Target Business Practitioner(Professional) (Valid till September 2025)

• Hindi
• English

HDFC Bank - 48 Months, Website (Adobe target Use case configuration and CRO)

HDFC Life - 48 Months, Website and Mobile App (Adobe Target implementation in Web and App, use case configuration and Target reporting)

 ZS - 24 Months, Website (Target use cases configuration and use cases suggestion) 

HDFC Home Finance - 24 Months, Website (Target use cases configuration, use case suggestion and Target activity dashboard creation in analytics)

FNP - 8 Months, Website (Adobe target use case configuration, use cases suggestion and Target reporting)

• Understand clients' business goals, marketing objectives, and target audience.
• Collaborate with clients to identify key performance indicators (KPIs) and success metrics.
• Configure and implement Adobe Target based on clients' requirements.
• Set up personalized targeting rules, A/B tests, and multivariate tests.
• Develop personalized marketing strategies to improve customer engagement and conversion rates.
• Collaborate with clients to create a roadmap for ongoing optimization efforts.
• Design and execute A/B tests and other testing strategies to optimize content and user experiences.
• Analyze test results and provide recommendations for further improvements.
• Utilize data and analytics to identify trends, customer behavior, and areas for improvement.
• Provide insights and data-driven recommendations to clients.
• Train clients on how to use Adobe Target effectively.
• Provide ongoing support and troubleshoot any issues that may arise.
• Work closely with other teams, such as marketing, design, and development, to ensure seamless integration and implementation of personalized experiences.
• Document configuration settings, test plans, and results for future reference.
• Maintain documentation for client-specific implementations.

• Total Experience: 5 Years 8 Month
• Date of Birth: 07/03/1994
• Gender: Male
• Marital Status: Married