Amit Kumar Sharma
Karnal
Summary
To become an accomplished professional by contributing to the organization growth and development in a meaningful manner and take up additional responsibility leading to professional as well as personal satisfaction.
A competent professional & energetic Experience in Marketing communication, Brand Management, Advertising, Trade marketing, Retail Marketing, Channel marketing from more than 15+ Years with BTL marketing, Events, Activations, Outdoor Promotions, Product Launch, Influencer Marketing, Market research, strategic marketing, Vendor management & Audit and agency management.
Overview
16
16
years of professional experience
Work History
Regional Lead – Branding & Promotions
Adani Cements – Ambuja Cement & ACC
2024.01 - Current
- Ensures maintenance of corporate and cement product brands at the regional level.
- Proactively identifies and corrects deviations at market locations.
- Ensure optimum brand visibility at market locations, optimum procurement & provide maximum returns of expense, optimal disbursal of promotional material at regional level with Low cost high return activities Coordinate with Area In-charges and District In-charges for executing marketing activities at market locations (POPs, etc); Provide brand support to Sales & Technical service team align Influencer Management Via Builders, Contractors, Tekedars with Regular meetings and Ensure implementation of marketing projects initiated at Regional/Cluster/Corporate level Conduct market research and brand surveys at regular intervals to access brand strength Provide regular updates of competitive activity in branding and advertisement to Regional/Cluster Allocation of Marketing Budget district wise in consultation with RSM & RSO team (upto 60lac budget for Quarter used in BTL & Branding) Dealers & Retailers’ Tours ; Annual dealer conference, Annual Retailer Conference Visiting dealer and retailer shops to ensure branding compliance & resolving marketing related problems and trying to capture Brand Space by Inshop Branding and Wall Paintings
Branch Marketing Manager
LG Electronics India
Karnal Haryana
2018.06 - 2024.01
- Retail & Digital Marketing - Activation & Execution - Marketing Calendar Pre Planned Promotion Planning & Execution and Digital Promotion, Best Practice Creation & Implementation and ensure the ROI of the activity
- Planning of Digital Marketing Campaign such as Lead Generation Campaign, Facebook Post, Influencer Marketing and Geofencing
- Influencer Management as per calendar for AC, REF, WM Service Engineers & Installation team align meeting with Products Trainers Sell Out Management – ROI tracking, SSE Management & SSE Productivity(Sellout/Cost), Branch Sellout Growth Display Management - In Store & Display, Store MOT, MBO Display Share Ensure Space capture in LFR, MBO & Modern Trade by Inshop Branding, Fixtures & Display units
- Developing Innovative Merchandise (POP, Dangler, Posters, Gifts, Gates, Banners etc) and alingn Merchandiser for timely execution & Ware House Management To ensure visibility across the Karnal Branch through GSB, ISB, Fixtures, Outdoor, POP, POSM through-out the year
- Vendor & Budget Management – Handling monthly budgets of different category along with more than 15+ vendors for diverse jobs Leading & directing a team of 12 members in Branch & 100+ SSE on shop Floors.
Regional Retail Manager
Gionee India
Punjab, Himachal Pradesh & Jammu and Kashmir
2017.03 - 2018.05
- Leading & directing a team of 7 members in Region
- Establishing work schedules and assigns work among team members
- Growing and developing affiliate marketing campaigns including ATL, BTL & Retail Activation for Gionee India Pvt
- Ltd Mentoring & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group target Working closely with BTL, ATL & Retail partners/agencies, media agencies, stand designers, sound & light manages and contractors for developing, implementing and managing events across Punjab, Himachal Pradesh & Jammu and Kashmir, while assisting Corporate Brand Team with rollout of corporate marketing plans Keen planner, strategist & implementer with proficiency in implementing cost control Initiatives.
Marcom Lead- Kashmir, Assistant Manager
Aircel Ltd
2015.11 - 2017.03
- Responsible for marketing communication related execution and service offerings also develop as well as execute communication in line with the circle product offerings and supervise and guide zonal teams with their daily business communication requirements
- Arrange for all Product/City launch activities plan starting from making creative till actual market execution in the market
- Regular updating of Trade partners for smooth POS implementation across Aircel Partners Continuous ideation & proposals on various Brand activities in line with Sales achievement Completely responsible for in-shop & on-shop visibility elements & monthly tracking with competition updates Merchandising activity for fast communication in the market
- Introduction of competitive vendors into the system for all Products/Services related requirement Ensuring the vendor completes the project in time without any delay as per the timelines allocated Create provisioning to ensure that expenditure is in line with budget requirement Finding alternative cost effective ways of advertising Monthly Tracking of Competition activities
- Eg
- Offers, Brand elements, events, activities, Trade marketing initiatives.
Operations Manager & Audit
Leo Burnett Worldwide (Publicis Omnicom Groupe Co.)
2013.03 - 2015.11
- Conceptualizing the brief into an activation/event plan with logistics and costing
- Planning the campaign in accordance to the concept and taking to execution stage
- Vendor liasoning for the execution of ATL & BTL according to the plan suggested
- Supervising the whole event plan on the venue with vendors
- Carried out: Negotiations with all major vendors in the to get best costing and deals to increase the profit for the organization Tie-ups and negotiations with local suppliers for new rates, services
- Creating & executing various communication tools for Branding & Promotions for various products across various media verticals identifying target audiences, planning marketing activities to achieve brand awareness, estimations & executing promotions to ensure product visibility to enhance brand image & driving volumes
- Retail Audits for in shop Brandings & Out shop brandings (GSB, ACP & NLB)
- As per the specifications.
Key Account Supervisor - North & South 2 (Tamilnadu & Andhra Pradesh)
Cheil Worldwide (Samsung Group Company)
2012.04 - 2013.03
- Create consciousness towards spend levels and manage the budget as per the State Allocation Planning and Execution of ATL and BTL activation - Shop Front Activity, Van Activation, Hoarding, Dealer Meet, Sub Dealer Meet, Promoter Meet, Digital Marketing, Influencer Marketing, Print Advertisement, Radio
- Liaison with the state heads for planning and execution of all sales and marketing initiatives
- Vendor management: supervising, coordinating and implementing work with multiple agencies to successfully implement the annual marketing calendar and brand plan
- Organizing Launches, Events, BTL and outdoor for new products
- Developing a healthy relation with RMM, RMO& Channel partners in order to achieve brand recognition
- Promotional activities at exclusive stores to launch / increase the productivity
- Follow up on Execution of On-Shop visibility (Glowsign/Flange/Inshop merchandizing)
- Standardization of Visual & Merchandising at Exclusive stores
- Proper execution for the Mall, Signage’s & In Shop Branding.
Sr. Executive
Wizcraft International Entertainment (P) Ltd
2008.04 - 2010.03
- Designing & adaptation for Retail Management with creative team
- Trade Marketing management/ Retail Signage’s/ Merchandising Activity
- Budget Management, including planning & execution
- Plan & manage all ATL & BTL activities
- Plan & implement activities for new product launch Pre & Post analysis of activities, advertisement to get maximum output
- Handling MTO’s Activation for the Tropicana 100% Juice at Big Bazaar in Delhi/NCR, Hyderabad, Bangalore, and Mumbai & Chennai
- Handling LG Star of India – Mall Activations at North & West.
Education
Master of Business Administration - Marketing
Calorx Teachers University
Ahmadabad2012-03
BA Political Science Hons - Political Science And Government
Delhi University
New Delhi2010-03
Skills
- ATL
- BTL Marketing/Brand Communication
- Brand Visibility – ISB & Signage’s
- Influencer Marketing
- Retail management
- Retail Display
- Trade Marketing
- Implement of loyalty programs & deployment monitoring
- Outdoor
- Brand & Product Launches
- Vendor Management
- Trade Negotiation
- Channel Management
- Digital Marketing
- Road Shows
- Mall Activation
Accomplishments
- Played an Instrumental role in Launching GPI – Stellar at Rajkot & Kota in Dec’09 Awarded as Star of the month award for the same.
- Successfully Launched Ingersol Rand – Trane (AC & Door Security System) at Hotel Oberoi.
- Successfully Completed GIMA, Dasault Systems, Teachers Awards & Samsung Mobile VM, Merchandising & Festive Branding Pan India.
- Successfully completed Vodafone – Happy to Help at Delhi University Admission Campaign at North & South Campus.
- Successfully Launched Columbus Shoes in Delhi/NCR.
Major Events
- Samsung Galaxy S3 Launch at 10Malls & 50+ Retail outlet in entire North & South 2
- Samsung Galaxy Note2 Mall Activation
- Release Twinning’s TVC at Delhi, Mumbai & Bangalore Followed with Distributor Meet
- Wills India Fashion Week Mar’14
- Visit Britain at Mumbai
- British Business Group Event at British High Commission
- Maaza Research workshop at Delhi & Mumbai
- Samsung Digital Plaza – Visual Change over Pan India
- Twinning’s Product catalogue shoot & RWA
- Corporate & Embassy Activation with Retail changeover
- Successfully launched 9 LG Brand Shop in Karnal Branch
Personal Information
- Father's Name: Mr. L.H. Sharma
- Date of Birth: 06/25/1986
Disclaimer
I declare that the above information given by me is truly correct to the best of my knowledge; if anything found to be wrong it would be solely my responsibility.
Timeline
Regional Lead – Branding & Promotions
Adani Cements – Ambuja Cement & ACC
2024.01 - Current
Branch Marketing Manager
LG Electronics India
2018.06 - 2024.01
Regional Retail Manager
Gionee India
2017.03 - 2018.05
Marcom Lead- Kashmir, Assistant Manager
Aircel Ltd
2015.11 - 2017.03
Operations Manager & Audit
Leo Burnett Worldwide (Publicis Omnicom Groupe Co.)
2013.03 - 2015.11
Key Account Supervisor - North & South 2 (Tamilnadu & Andhra Pradesh)
Cheil Worldwide (Samsung Group Company)
2012.04 - 2013.03
Sr. Executive
Wizcraft International Entertainment (P) Ltd
2008.04 - 2010.03
Master of Business Administration - Marketing
Calorx Teachers University
BA Political Science Hons - Political Science And Government
Delhi University
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