Hi, I’m
Amit Majumdar
Bengaluru
Summary
Senior Business Leader with 23+ years of experience in Alliance & Channel Management, Strategic Partnerships, and Enterprise Sales across global OEMs (Microsoft, AWS, Oracle, IBM, VMware, Adobe) and partner ecosystems. Proven track record in building high-performing teams, scaling businesses from ground-up, designing GTM strategies, and delivering consistent revenue growth in multi-million-dollar enterprises. Recognized for collaborative leadership, partner enablement, and ability to create ecosystem-driven growth models with measurable impact.
Overview
27
years of professional experience
12
Certification
Work History
CRAYON SOFTWARE EXPERTS PVT LTD
Associate Director – Enterprise Business
08.2014 - Current
Job overview
- Company Overview: https://www.crayon.com/en-IN/
- Building strategic growth plans for the Enterprise business for the country
- Setting up goals and execution road maps
- Driving the some of the key initiative like Acquisition of Large Enterprises, Unicorns and Start-ups
- Primary charter is to grow the business with 35% YoY, currently managing a business of $ 250 Mil in India
- Driving rhythm with internal stakeholders and OEM like Microsoft, AWS, IBM, Oracle, VMWare etc
- Driving few strategic Sales motions like AWS Greenfield, EC Child, GIC, ISV with Microsoft, MAP, OLA for AWS workloads. Also, part of key stakeholder for building Public sector business with AWS
- Led strategic alliances with Microsoft, AWS, Oracle, and IBM, influencing over $120M in annual revenue through co-sell and co-build initiatives.
- My responsibility includes Sales budget, head count planning, formulating sales goals and KPI for the Team and most important is execution plans
- Brand building activity by joint promotional activities along with the OEM
- Brand building also includes round table with CxO’s from customer and partner forums
- Leading business alliance with Major OEM like Microsoft/AWS/Oracle/VMWare/Adobe
- Leading the OEM lead campaigns in the territory to drive new business
- Leading the partnerships with services partners and ISV partners for co selling motion
- QBR / GTM discussions and execution with OEM / Services partners / ISV
- Driving the CXO sales discussion with sales and presales team
- As National Head for Strategic business I work very closely with DC service providers like NetMagic, Nxtra, TCL and also with GSI like HCL, Wipro, Infosys, TCS, Tech M etc.
- In Direct business we work closely with corporates across the verticals like IT / ITeS, BFSI, Manufacturing, Pharma and Health care etc
- Conducted quarterly business reviews with OEM and channel stakeholders to align on KPIs, roadmap, and joint investments.
- Built and scaled a channel partner program from ground up, including tiering models, incentive structures, and onboarding workflows.
- Collaborated with partner marketing teams to execute joint campaigns, webinars, and executive roundtables.
- Enabled partner sales teams through training, demo environments, and co-branded solution kits.
- Developed partner scorecards and dashboards to monitor performance, pipeline contribution, and certification progress.
🌐 OEM & Channel Highlights
Partner Type Key Contributions
Microsoft Co-sell lead for Azure-based solutions
AWS Joint GTM ; Migration factory initiative
Oracle Industry-specific solution launches
Channel Built regional partner ecosystem; Created channel strategy and enablement plans
DELL INDIA
Business Development Manager (Software & Peripherals)
08.2008 - 08.2014
Job overview
- Company Overview: http://www.dell.co.in/
- Spearhead quarterly software business of $3 Million for Microsoft, Symantec, Oracle, VMWARE etc. & Peripherals like Projectors, Monitors, UPS and Thin Clients for Dell Direct accounts
- Implemented marketing plans to enhance product visibility
- Coordinate with customers and major SIs for integration of Dell hardware with 3rd party software
- Identify business opportunities based on market trends aimed at generating repeat sales
- Develop & maintain productive business relationships with key decision makers in client organizations
- Create brand awareness and highlight products, solutions & services to customers
- Conduct Tech days & Solution POC for customer and training sessions for the sales team
- Assist the sales team on ongoing programs and in closing SnP (Software and Peripherals) deals
- Ensure alignment of new sales programs to corporate objectives of Dell
- Http://www.dell.co.in/
DELL INDIA
National Channel Manager (Software & Peripherals)
05.2011 - 04.2012
Job overview
- Company Overview: http://www.dell.co.in/
- Spearheaded a business worth $ 4.5 Million Nationally
- Led the Global Commercial Channel team in sales of Software (Microsoft, Symantec, Oracle, VMWARE etc) & Peripherals (Projectors, Monitors, UPS etc) with a quarterly target of USD 4.5 million
- Implemented the Channel strategies for partners to do Software and Peripheral Business
- Developed the Oracle VAD business from 50K USD per to 1 Mil USD
- Developed & maintained productive business relationship with channel partners including identification & acquisition of new channel partners at national level
- Built rapport with key decision makers across client organizations. Identified business opportunities based on analysis of market trends
- Http://www.dell.co.in/
DELL INDIA
Sr. Sales Consultant (Software & Peripherals)
08.2008 - 04.2011
Job overview
- Company Overview: http://www.dell.co.in/
- Maximized revenue generation through conversion of Microsoft open customer into Select, EA and EAP across diverse customer segments
- Coordinated with Dell Managed Client Services Group with regards to infrastructure solutions like Exchange migration, Win7 migration, Virtualization etc.
- Liaised with Microsoft Account team & PAM in closing Microsoft deals
- Generated business from major corporate and corporate banks across western India
- Developed strategic alliances and implemented vendor management services
- Focused on sales & marketing operations, business forecasting, trend analysis and implementation of strategies
- Http://www.dell.co.in/
CODETHEATRE INFOTECH PVT LTD
Senior Business Development Manager
08.2007 - 08.2008
Job overview
- Coordinated activities related to the sales life cycle for ERP solutions including identification & qualification of ERP & CRM prospects through a team of 3 marketing professionals.
- Monitored opportunity pipeline for ERP & CRM in terms of NAV, AX, LS Retail/Hospitality & MS CRM solutions and filtered fast moving, moderately moving and slow moving cases.
- Assisted the presales team through qualitative sales presentations and rendering consultancy on retail & manufacturing domains.
- Developed & maintained strategic partnerships with business consultancies aimed at business development for certain vertical specific solutions in key markets like India and APAC.
- Guided a team of inside sales & marketing executives to function as a lead generation engine to support actual sales activities.
- Participated in MS CRM implementation within Code Theatre and managed account of some key customers.
- Collated market intelligence on competition and developed innovative sales strategies.
- Focused on sale of enterprise solutions like NAV, AX & CRM to mid market segment and large customers.
- Prepared proposals and commercial estimates for matured cases to be converted into possible clients.
RICOH INDIA LIMITED
Territory Manager
09.2006 - 08.2007
SYSTEMS & SOLUTIONS PVT LTD
Sales Executive
02.1999 - 11.2003
Education
Indian Business Academy
PDBM from Marketing & IT
01.2006
Anna University
BA from Sociology
01.1999
Skills
- Organizational strategy development
- Market expansion initiatives
- Alliance/Distribution/Channel Management
- Territory Planning and Management
- Client Relationship Management
- Team leadership
Certification
- Microsoft Security, Compliance, and Identity Fundamentals - SC 900
- Microsoft Certified Azure Fundamental - AZ 900
- Microsoft Certified Technology Specialist: Volume Licensing Specialist, Large Organizations (70-672)
- VMWARE Sales Professional VSP4
- CSAM by IITAM Certified professional
- Virtualization and Management for Midsize Businesses Optimized Desktop from Microsoft
- Oracle Database 11G Sales Specialist
- Attended reputed Microsoft EA University and Microsoft Super Salesman programs
- Microsoft Certified Technology Specialist: Administering and Deploying System Center 2012 Configuration Manager.
- Microsoft Certified Technology Specialist: Designing, Assessing, and Optimizing Software Asset Management (SAM)
- Oracle E Business Suite R2 Human Capital Management Certified Implementation Specialist
- Crayon Master Class accredited Cloud Economics AWS Specialist
References
Available on Request
Languages
English
Hindi
Bengali
Passport Status
Valid Passport Holder
Personal Information
Date of Birth: 15th March 1977
Timeline
Associate Director – Enterprise Business
CRAYON SOFTWARE EXPERTS PVT LTD
08.2014 - Current
National Channel Manager (Software & Peripherals)
DELL INDIA
05.2011 - 04.2012
Business Development Manager (Software & Peripherals)
DELL INDIA
08.2008 - 08.2014
Sr. Sales Consultant (Software & Peripherals)
DELL INDIA
08.2008 - 04.2011
Senior Business Development Manager
CODETHEATRE INFOTECH PVT LTD
08.2007 - 08.2008
Territory Manager
RICOH INDIA LIMITED
09.2006 - 08.2007
Sales Executive
SYSTEMS & SOLUTIONS PVT LTD
02.1999 - 11.2003
Anna University
BA from Sociology
Indian Business Academy
PDBM from Marketing & IT
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