SQL
Amit Maurya
Lead Business Analyst
Mumbai,Maharashtra
Summary
- An insightful team leader with over a decade of experience in designing, developing, and delivering ROI-driven analytics solutions across the telecom and media industry.
- A quick learner who is well-versed in technology and the marketing ecosystem, adapts and evaluates new concepts and technology, allowing the product to grow from concept to market launch.
- Competent in collaborating across different functional stakeholders, analyzing business problems and opportunities, delivering solutions via self-service tools, segmented campaigns implementation and performing detailed analysis that enables end users to take informed decisions to meet the business goals.
Overview
14
14
years of professional experience
10
10
years of post-secondary education
2
2
Certifications
Work History
Lead Customer Insight and Data Analyst
Tata Play Ltd. (Formerly Tata Sky Ltd.)
Mumbai, Maharashtra
06.2016 - Current
- Work collaboratively with cross-functional team as lead product analyst to give analytical insights on customer behavior, campaign plans, marketing strategies, forecasting and automation of different business projects and campaigns.
- Implementing strategic approach that involves internal and external analysis to drive critical initiatives like cross-selling / up-selling strategies, customer profiling based on preferences, retention strategy, digital product adoption and engagement.
- Planning, execution and tracking performance of various marketing campaigns. Implemented segmented offers on app & web resulting incremental net adds of 2k pre month.
- Executed segmented & targeted campaigns to increase penetration on digital platforms like in house self-service portal, website and mobile application.
- Responsible for assessing risk, building comprehensive reporting system, and automating processes through continuous process improvements, IT simplification, and adoption of best practices throughout enterprise.
- To increase self-service adoption and drive data-driven decision making lead integration of multiple data sources and implemented centralized BO, date visualization system, customer 360, campaign automation and analytics workbench.
- Collaborating cross-functionally with marketing, IT, and technology teams on product design, events finalization, and development of OTT product's analytical infrastructure.
- Create comprehensive reports, analysis, segmentation, and research programs using BO tools to assist business teams in planning macro and micro strategies of customer lifecycle management.
Senior Business Analyst
Nazara Technologies Pvt. Ltd.
Mumbai, Maharashtra
09.2015 - 06.2016
- Planning and integrating analytics across games using event architecture, testing, and suggesting improvements.
- Tracking game (VAS and non-VAS) KPIs using mobile analytics solutions like Google Analytics, Flurry, and Amplitude for business stakeholders and top management.
Business Intelligence Manager
Idea Cellular Ltd.
Mumbai, Maharashtra
04.2012 - 09.2015
- Gathered business needs, evaluated multiple data sources, and integrated them with reporting and campaign management platform to create consolidated BI reporting solution.
- Lead Data IRIS' advanced segmentation project by segmenting customers into micro segments, allowing targeted campaigns to entire subscriber base.
- Provide quantitative data analysis to help businesses make more informed decisions by providing insights and trends about company performance.
- Planning and forecasting business KPIs, as well as evaluating Actuals vs Budget performance. In addition, worked on planning of data business expansion project involving licensing auction.
Business Analyst
Avion Systems Pvt Ltd.
Mumbai, Maharashtra
04.2011 - 04.2012
- Analyzed customer behavior to determine reason for adoption of various caller tuning products. Utilizing learning to design and build segmentation to meet business KPIs.
- Sharing analytical strategies and recommendations with business users based on consumer data such as caller tune preferences, region, mobile plan, and other variables.
- Testing new services/offers, generating analytics reports, and monitoring work with technical team to resolve technology challenges and optimize business operations.
Data Analyst
Reliance Communications
Mumbai, Maharashtra
09.2008 - 04.2011
- Design and launch of prepaid/post-paid products and schemes based on concept of OFU campaigns to increase ARPU and subscriber longevity, also understanding and evaluating current market trends and developing solutions to meet market demands.
- Tracking main cause of customer churn and managing all India use and retention initiatives, as well as providing campaign efficacy recommendations for strategic decision-making.
Education
PGP - Data Science And Analytics -
Great Learning
05.2022 - Current
PGDBM - Marketing
Welingkar Institute of Management & Development
01.2009 - 12.2011
B.E. - Computer Technology
Priyadarshini College of Engg. & Architecture
08.1999 - 08.2006
Skills
Team management
undefinedSoftware
Tableau
Mixpanel
Business Objects
R
MS Excel
Python
Certification
Tableau Developer
Timeline
PGP - Data Science And Analytics -
Great Learning
05.2022 - Current
Mixpanel
12-2021
Tableau Developer
09-2020
Lead Customer Insight and Data Analyst
Tata Play Ltd. (Formerly Tata Sky Ltd.)
06.2016 - Current
Senior Business Analyst
Nazara Technologies Pvt. Ltd.
09.2015 - 06.2016
Business Intelligence Manager
Idea Cellular Ltd.
04.2012 - 09.2015
Business Analyst
Avion Systems Pvt Ltd.
04.2011 - 04.2012
PGDBM - Marketing
Welingkar Institute of Management & Development
01.2009 - 12.2011
Data Analyst
Reliance Communications
09.2008 - 04.2011
B.E. - Computer Technology
Priyadarshini College of Engg. & Architecture
08.1999 - 08.2006
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