Microsoft Excel
Amit Mishra
Marketer
Gurugram
Summary
Strategic and execution-driven marketing professional with over 10 years of experience in product and portfolio management, brand communication, and field execution in agri-inputs. Proven expertise in leading cross-functional initiatives, launching new products, and driving business growth through market insights and customer-focused strategies
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Chief Portfolio Manager-Herbicides
Dhanuka Agritech Limited
Gurugram
01.2023 - Current
- Handling a ₹160 Cr portfolio, consistently achieved revenue targets with 98% in FY 24-25, and 95% in FY 23-24
- 2 successful 9(3) launches, developed strategy for strategic products like Purge & Tizom and drive the execution in collaboration with Sales & Development team
- Spearheading medium to long-term portfolio strategies aligned with the organization's strategic vision, ensuring sustainable business growth.
- Collaborating with cross-functional teams (Sales, Demand Generation, Supply Chain, Regulatory, R&D, Manufacturing) to drive seamless execution of portfolio plans.
- Leading end-to-end product launch management—from L-2 stage to post-launch—by developing business cases, marketing mix, execution plans, insights, KPIs/KPMs, and ensuring successful market introduction.
- Formulating product mixture strategies to effectively manage product life cycles and maintain market relevance.
- Driving the planning and execution of 360° marketing campaigns (Digital, ATL, BTL) to strengthen product positioning and increase brand visibility.
- Involved in portfolio pricing strategy formulation based on market outlook and value perception, with a focus on maximizing profitability and competitive positioning.
- Partnering with external agencies and R&D teams for product acquisition and development to fill portfolio gaps and meet evolving customer needs.
- Managing customer complaint resolution related to product quality and field performance, ensuring timely redressal and customer satisfaction.
- Accountable for revenue growth, portfolio profitability, and optimal budget utilization (promotional and travel).
- Mentoring and developing team members in marketing, branding, and product promotion, fostering a high-performance culture.
- Initiating in-house and external market research to derive actionable insights, anticipate market trends, and refine strategies.
- Monitoring competitor activity and identifying market gaps to inform positioning and enhance competitive advantage.
Crop Manager-Pulses, Oilseeds, Sugarcane & Maize
Dhanuka Agritech Limited
Gurugram
04.2022 - 12.2022
- Scaled up Tornado in Soybean and Groundnut crops, building it into a 100 KL brand within the second year of launch
- Achieved 50% growth in Sempra, scaling revenue from ₹32 Cr to ₹50 Cr in Sugarcane and Maize crops
- Developed and executed comprehensive short- and long-term strategies for Pulses, Oilseeds, Sugarcane, and Maize, based on agronomic research, market analysis, and emerging trends.
- Designed operational strategies to scale up volumes of key products, aligning crop-wise and state-wise business priorities and execution plans.
- Created crop-wise and geography-wise product sales investment plans to ensure effective resource allocation and business focus.
- Monitored national crop patterns and market dynamics to refine strategies and maximize product effectiveness across target regions.
- Collaborated with Branding, Advertising, and Sales teams to develop and implement tailored communication strategies for each crop segment.
- Conducted in-depth market, customer, and competitor analysis to generate actionable insights for positioning and decision-making.
- Led targeted crop campaigns in collaboration with growth teams to expand market share and deepen customer engagement.
- Designed and facilitated training programs for internal teams, distributors, and field staff on crop-specific product knowledge and go-to-market strategies.
Product Lead-Marketing
Dhanuka Agritech Limited
Gurugram
07.2018 - 03.2022
- Executed product development strategies designed by Product Managers, ensuring effective implementation of end-to-end promotional campaigns across key markets.
- Collaborated closely with regional sales and business development teams to drive on-ground execution of marketing initiatives and ensure alignment with business goals.
- Strengthened brand awareness and product positioning by identifying communication gaps and developing actionable solutions to enhance market presence.
- Conducted in-depth competitor analysis, including evaluation of product offerings, go-to-market (GTM) strategies, and pricing models, to support strategic decision-making.
- Identified product gaps within targeted crop segments and provided critical inputs to the product management team for portfolio optimization and future pipeline development.
Business Development Officer
Dhanuka Agritech Limited
Ujjain-Madhya Pradesh
09.2017 - 06.2018
- Achieved monthly and annual sales/liquidation targets under the guidance of the Regional Sales Manager, ensuring consistent business performance.
- Executed demand generation (DG) activities and monitored product liquidation through farmer-facing initiatives such as field days and village meetings.
- Provided regular updates on crop progress, acreage, and key geographical market trends to support planning and execution.
- Designed and implemented crop-specific campaigns in coordination with Area Business Development Managers, driving product visibility and adoption.
- Tracked and analyzed key competitor activities including pricing, product performance, and promotional tactics to refine field-level strategies.
Project Executive-Sales Excellence
Dhanuka Agritech Limited
Gurugram
07.2015 - 08.2017
- Led the digital transformation of the sales process through the development and deployment of a mobile sales application.
- Managed vendor coordination, project timelines, and system roll-out across regions.
- Conducted training sessions for sales teams and customers to ensure smooth onboarding and adoption.
- Developed process norms and SOPs to standardize digital sales operations.
- Prepared MIS reports and presented performance dashboards to zonal heads and management.
- Visited customers and field teams to identify challenges, gather feedback, and drive continuous improvements.
- Evaluated project performance and implemented corrective measures to ensure timely delivery and quality outcomes.
Zonal Sales Coordinator
Dhanuka Agritech Limited
Gurugram
05.2014 - 06.2015
- Coordinated with sales teams across North India to track sales performance and collections, ensuring alignment with targets.
- Prepared detailed MIS reports on sales, collections, and unique product liquidation for management review.
- Conducted market visits to gather insights on regional opportunities, challenges, and competitor activities.
- Monitored liquidation of new/unique products through close coordination with field teams and provided actionable feedback.
Education
Accelerated General Managment Program - Marketing
Indian Institute of Managment
Ahmedabad, India 03.2022 - 03.2023
Master of Agribusiness Managment - Agribusiness Managment
Asian Institute of Technology
Pathumthani, Thailand 08.2012 - 12.2013
B. Tech Agricultural Engineering - Agricultural Engineering
Sam Higginbottom University
Prayagraj, India 06.2008 - 07.2012
Skills
Product & Portfolio Management
Brand Strategy
Value Selling & Establishemnt
STP
Brand Communication & Campaign Execution
Market Research
Go-to-Market (GTM) Strategy
Software
Minitab
SPSS
Timeline
Chief Portfolio Manager-Herbicides
Dhanuka Agritech Limited
01.2023 - Current
Crop Manager-Pulses, Oilseeds, Sugarcane & Maize
Dhanuka Agritech Limited
04.2022 - 12.2022
Accelerated General Managment Program - Marketing
Indian Institute of Managment
03.2022 - 03.2023
Product Lead-Marketing
Dhanuka Agritech Limited
07.2018 - 03.2022
Business Development Officer
Dhanuka Agritech Limited
09.2017 - 06.2018
Project Executive-Sales Excellence
Dhanuka Agritech Limited
07.2015 - 08.2017
Zonal Sales Coordinator
Dhanuka Agritech Limited
05.2014 - 06.2015
Master of Agribusiness Managment - Agribusiness Managment
Asian Institute of Technology
08.2012 - 12.2013
B. Tech Agricultural Engineering - Agricultural Engineering
Sam Higginbottom University
06.2008 - 07.2012