Microsoft Excel
Amit Mishra
Marketer
Gurugram
Summary
Strategic and execution-driven marketing professional with over 10 years of experience in product and portfolio management, brand communication, and field execution in agri-inputs. Proven expertise in leading cross-functional initiatives, launching new products, and driving business growth through market insights and customer-focused strategies
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Chief Portfolio Manager-Herbicides
Dhanuka Agritech Limited
Gururgam
01.2023 - Current
- Handling a ₹160 Cr portfolio, consistently achieved revenue targets with 98% in FY 24-25, and 95% in FY 23-24
- 2 successful 9(3) launches, developed strategy for strategic products like Purge & Tizom and drive the execution in collaboration with Sales & Development team
- Spearheading medium to long-term portfolio strategies aligned with the organization's strategic vision, ensuring sustainable business growth.
- Collaborating with cross-functional teams (Sales, Demand Generation, Supply Chain, Regulatory, R&D, Manufacturing) to drive seamless execution of portfolio plans.
- Leading end-to-end product launch management—from L-2 stage to post-launch—by developing business cases, marketing mix, execution plans, insights, KPIs/KPMs, and ensuring successful market introduction.
- Formulating product mixture strategies to effectively manage product life cycles and maintain market relevance.
- Driving the planning and execution of 360° marketing campaigns (Digital, ATL, BTL) to strengthen product positioning and increase brand visibility.
- Involved in portfolio pricing strategy formulation based on market outlook and value perception, with a focus on maximizing profitability and competitive positioning.
- Partnering with external agencies and R&D teams for product acquisition and development to fill portfolio gaps and meet evolving customer needs.
- Managing customer complaint resolution related to product quality and field performance, ensuring timely redressal and customer satisfaction.
- Accountable for revenue growth, portfolio profitability, and optimal budget utilization (promotional and travel).
- Mentoring and developing team members in marketing, branding, and product promotion, fostering a high-performance culture.
- Initiating in-house and external market research to derive actionable insights, anticipate market trends, and refine strategies.
- Monitoring competitor activity and identifying market gaps to inform positioning and enhance competitive advantage.
Crop Manager-Pulses, Oilseeds, Sugarcane & Maize
Dhanuka Agritech Limited
Gururgam
04.2022 - 12.2022
- Scaled up Tornado in Soybean and Groundnut crops, building it into a 100 KL brand within the second year of launch
- Achieved 50% growth in Sempra, scaling revenue from ₹32 Cr to ₹50 Cr in Sugarcane and Maize crops
- Developed and executed comprehensive short- and long-term strategies for Pulses, Oilseeds, Sugarcane, and Maize, based on agronomic research, market analysis, and emerging trends.
- Designed operational strategies to scale up volumes of key products, aligning crop-wise and state-wise business priorities and execution plans.
- Created crop-wise and geography-wise product sales investment plans to ensure effective resource allocation and business focus.
- Monitored national crop patterns and market dynamics to refine strategies and maximize product effectiveness across target regions.
- Collaborated with Branding, Advertising, and Sales teams to develop and implement tailored communication strategies for each crop segment.
- Conducted in-depth market, customer, and competitor analysis to generate actionable insights for positioning and decision-making.
- Led targeted crop campaigns in collaboration with growth teams to expand market share and deepen customer engagement.
- Designed and facilitated training programs for internal teams, distributors, and field staff on crop-specific product knowledge and go-to-market strategies.
Product Lead-Marketing
Dhanuka Agritech Limited
Gururgam
07.2018 - 03.2022
- Executed product development strategies designed by Product Managers, ensuring effective implementation of end-to-end promotional campaigns across key markets.
- Collaborated closely with regional sales and business development teams to drive on-ground execution of marketing initiatives and ensure alignment with business goals.
- Strengthened brand awareness and product positioning by identifying communication gaps and developing actionable solutions to enhance market presence.
- Conducted in-depth competitor analysis, including evaluation of product offerings, go-to-market (GTM) strategies, and pricing models, to support strategic decision-making.
- Identified product gaps within targeted crop segments and provided critical inputs to the product management team for portfolio optimization and future pipeline development.
Business Development Officer
Dhanuka Agritech Limited
Ujjain, Madhya Pradesh
09.2017 - 06.2018
- Achieved monthly and annual sales/liquidation targets under the guidance of the Regional Sales Manager, ensuring consistent business performance.
- Executed demand generation (DG) activities and monitored product liquidation through farmer-facing initiatives such as field days and village meetings.
- Provided regular updates on crop progress, acreage, and key geographical market trends to support planning and execution.
- Designed and implemented crop-specific campaigns in coordination with Area Business Development Managers, driving product visibility and adoption.
- Tracked and analyzed key competitor activities including pricing, product performance, and promotional tactics to refine field-level strategies.
Project Executive-Sales Excellence
Dhanuka Agritech Limited
Gururgam
07.2015 - 08.2017
- Led the digital transformation of the sales process through the development and deployment of a mobile sales application.
- Managed vendor coordination, project timelines, and system roll-out across regions.
- Conducted training sessions for sales teams and customers to ensure smooth onboarding and adoption.
- Developed process norms and SOPs to standardize digital sales operations.
- Prepared MIS reports and presented performance dashboards to zonal heads and management.
- Visited customers and field teams to identify challenges, gather feedback, and drive continuous improvements.
- Evaluated project performance and implemented corrective measures to ensure timely delivery and quality outcomes.
Zonal Sales Coordinator
Dhanuka Agritech Limited
Gururgam
05.2014 - 06.2015
- Coordinated with sales teams across North India to track sales performance and collections, ensuring alignment with targets.
- Prepared detailed MIS reports on sales, collections, and unique product liquidation for management review.
- Conducted market visits to gather insights on regional opportunities, challenges, and competitor activities.
- Monitored liquidation of new/unique products through close coordination with field teams and provided actionable feedback.
Education
Accelerated General Managment Program - Marketing
Indian Institute of Managment
Ahmedabad, India 03.2022 - 03.2023
Master of Agribusiness Managment - Agribusiness Managment
Asian Institute of Technology
Pathumthani, Thailand 08.2012 - 12.2013
B. Tech Agricultural Engineering - Agricultural Engineering
Sam Higginbottom University
Prayagraj, India 06.2008 - 07.2012
Skills
Product & Portfolio Management
Brand Strategy
Value Selling & Establishemnt
STP
Brand Communication & Campaign Execution
Market Research
Go-to-Market (GTM) Strategy
Software
Minitab
SPSS
Timeline
Chief Portfolio Manager-Herbicides
Dhanuka Agritech Limited
01.2023 - Current
Crop Manager-Pulses, Oilseeds, Sugarcane & Maize
Dhanuka Agritech Limited
04.2022 - 12.2022
Accelerated General Managment Program - Marketing
Indian Institute of Managment
03.2022 - 03.2023
Product Lead-Marketing
Dhanuka Agritech Limited
07.2018 - 03.2022
Business Development Officer
Dhanuka Agritech Limited
09.2017 - 06.2018
Project Executive-Sales Excellence
Dhanuka Agritech Limited
07.2015 - 08.2017
Zonal Sales Coordinator
Dhanuka Agritech Limited
05.2014 - 06.2015
Master of Agribusiness Managment - Agribusiness Managment
Asian Institute of Technology
08.2012 - 12.2013
B. Tech Agricultural Engineering - Agricultural Engineering
Sam Higginbottom University
06.2008 - 07.2012