Amit Modak
Marketing Manager
Mumbai
Summary
Marketing professional with more than 14 years of experience in the education industry. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Manager – Digital | Events | Outdoor | PR
NMIMS (Deemed to be University)-Mumbai
9 2021 - Current
- Marketing Communications, SEO strategy and management, Social Media strategy and management, Digital content strategy and branding, Website management, Organic user flow and analysis, Google analytics and Google search console analysis for all undergraduate & postgraduate products and programs
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Researched and developed trends to stay updated with new ideas and marketing practices.
- Managing end-to-end Marketing Activities for all 17 Schools and 7 campuses for all Undergraduate & postgraduate programs
- Marketing Strategy Planning, Digital strategy (planning, scheduling & monitoring of campaigns, keyword planning); Print Strategy (planning, scheduling, and advertising)
- Creative Marketing collaterals (Social Media Creatives, Admission Brochures, Placement Brochures, Leaflets, Posters, Standees, Hoardings, AV Clips, etc.)
- Conducting Outreach Sessions and Student information sessions PAN India and abroad to promote NMIMS University campuses and Undergraduate & postgraduate programs
- Achieved highest number of admission for hybrid undergraduate dual degree program in collaboration with Kingston University & Virginia Tech University
- Achieved highest ever number of registrations for National Level entrance Exam, NMIMS NPAT
- Effective marketing strategy for launching a new program at the university.
- Championing entire student cycle: prospecting, counseling, admission, orientation, support, and interaction with students and parents on routine basis to give them a seamless experience
- Delivered tailored career counseling sessions for some of most renowned Schools Achieve allocated admission targets and actively provide counseling to students about courses and competition exams. Achieved highest number of application for B.Sc. (Applied Psychology) & Commerce Program
- Counseled applicants & parents regarding admissions procedures, eligibility requirements, and programs offered by answering associated queries
- Managing events such as Education fairs, open houses, Day at NMIMS & PR events Handling a team of Marketing executives
- Preparing Marketing budget (Digital, Print, Outreach & PR) to promote all undergraduate and Postgraduate program
- Coordinating with PR agency for press release and media opportunity.
Marketing Manager – Mumbai
AMITY UNIVERITY
05.2012 - 09.2021
- Conducting various events road shows and promotional events intended to generate Leads and create Brand visibility Counseling walk-in student for domestic and international International program (Dubai, Singapore, Mauritius, London, New Jersey, California, China & Romania) Outreach activities in various district of Maharashtra, Madhya Pradesh, Chhattisgarh & Gujarat to create awareness
- Coordinate release of ads in media, posts in social media, web ads, etc.
- Conducting BTL activities for brand based on brand & driving sales
- Delivering optimum ROI for all media and advertising campaigns
- Identifying, evaluating, negotiating & finalizing with channel partners to deliver more sales
- Managing & updating corporate website
- Creating media materials where appropriate to support role of PR (media kits, banners, posters, etc.) in collaboration with in-house designers
- Manage a team of marketers, counselors, & telecallers.
- Strategies marketing plan and design of marketing calendar as per admission season
- Integrated all marketing communication programs and liaise with Media agencies, PR agencies, and Marketing agencies to execute task
- Strategies to promote university's branding and image for admission
- Coordinating with staff of different regions at Amity Information Center/Marketing Staff and understanding marketing collateral requirements for improving admission from different zones.
Sr. Manager–Business Development Mumbai
FUTURE EDUCATION LTD.
02.2010 - 04.2012
- Successfully undertook Business Development activity for the various program's offered by Welingkars, Sikkim Manipal University, United Business Institute Belgium & Institute of Future Education Entrepreneurship and Leadership
- Generating revenue by selling various undergraduate, graduate and post graduate courses
- Corporate sales, through learning academy in different companies
- Counseling of the student to choose appropriate courses according to there job profile
- To achieve the set target of the branch within stipulated time frame
- Handling the query of the student
- Lead generation through references
- Handling a team of 10 executive Allocating monthly target to each exec Maintaining the overall profitability of the branch Taking the final round of interview to select the right candidate in the team Handling the operation query in the branches.
Store Manager -The Mobile Store
ESSAR RETAIL TELECOM LTD.
08.2008 - 02.2010
- Responsible and Accountable for overall operations for The Mobile Store Assisted the Area Operation Manager in improving and managing the aspects of store operations
- Business Process/SOP (Store Overall Profitability) Adherence Maintaining Quality/Standard as per company norms Relationship Management and Retention activities Handling the overall Floor Management Training, development, motivating, managing and guiding executives Effective cost control for overall profitability Creating daily sales report for achieving the monthly target Up selling and cross selling of mobile handset, accessories and connection
Summer Internship – Insurance Advisory
ICICI LIFE INSURANCE
05.2007 - 07.2007
Education
MBA - PGP (Services)
INDIRA Inst of Management. Pune
Pune 01.2006 - 2008.04
Skills
Content Curation
Certification
Google Ad fundamentals- Google beginners Certification
Personal Information
Date of Birth: 06/12/1984
Timeline
Marketing Manager – Mumbai
AMITY UNIVERITY
05.2012 - 09.2021
Sr. Manager–Business Development Mumbai
FUTURE EDUCATION LTD.
02.2010 - 04.2012
Store Manager -The Mobile Store
ESSAR RETAIL TELECOM LTD.
08.2008 - 02.2010
Summer Internship – Insurance Advisory
ICICI LIFE INSURANCE
05.2007 - 07.2007
MBA - PGP (Services)
INDIRA Inst of Management. Pune
01.2006 - 2008.04
Marketing Manager – Digital | Events | Outdoor | PR
NMIMS (Deemed to be University)-Mumbai
9 2021 - Current
Google Ad fundamentals- Google beginners Certification
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