Amit Rai
Senior Marketing Associate
New Delhi
Summary
High-performing Sales Manager and Senior Marketing Executive with 5+ years of expertise in consultative sales, educational counseling, and territory growth. Recognized as a Star Performer and Cluster Top Performer for executing aggressive outreach strategies that delivered 320 admissions in a single 6-month cycle. Expert in B2C school acquisitions, seminar facilitation, and full-funnel conversion from prospect qualification to enrollment.
Overview
7
7
years of professional experience
Work History
Senior Marketing Executive
Physics Wallah Vidyapeeth
03.2026 - Current
- School Outreach & Business Development: Spearheaded institutional partnerships across assigned territories, pitching and securing tie-ups with school principals and administrators to conduct national scholarship exams (NSAT).
- Funnel & Admission Management: Managed the full acquisition lifecycle from school seminars and student engagement to personalized academic counseling, consistently translating exam participation into confirmed center admissions.
- National & Regional Recognition: Recognized as Top Performer in India (40-Day National Contest), two-time Cluster Top Performer, and earned the Star Performer of the Month award for outstanding target achievement and revenue contribution.
- Student & Parent Counseling: Conducted structured counseling sessions and orientation seminars, educating parents and students on academic programs, exam pathways, and value offerings to maximize lead conversion rates.
- BTL Field Execution: Spearheaded high-impact Below-the-Line (BTL) marketing activities across schools, including information kiosks, live seminar presentations, and scholarship exam drives that directly fed qualified leads into the admissions funnel.
- Integrated Outreach (ATL & BTL): Aligned localized Above-the-Line (ATL) visibility initiatives (newspaper inserts, regional hoardings) with ground-level BTL activations, maximizing brand recall and driving footfall to counseling sessions and testing centers.
- Impact-Focused: Achieved 320 paid student admissions in 6 months by executing high-converting school seminars, direct outreach, and intensive one-on-one counseling.
- Target-Driven: Drove rapid student acquisition, closing 320 enrollments across a 6-month period and consistently outperforming regional admission targets.
- Pipeline-Focused: Converted top-of-funnel school scholarship leads into 320 confirmed admissions in just 6 months through end-to-end consultative counseling and parent engagement.
Center Sales Manager
Abhinav Training Institute LLP
02.2025 - 02.2026
- Conducted outreach and career upskilling guidance.
- Provided tailored career counseling.
- Managed admissions and ensured customer retention.
- Generated 3+ Crores revenue within 7 months.
- Streamlined reporting processes, enhancing accuracy in sales forecasts and operational efficiency.
- Received Star Performer of the Year award.
- Managed P&L; operations and led a team of 6.
- Developed and implemented sales strategies to enhance revenue growth and market penetration.
- Analyzed sales data to identify trends, optimize performance, and forecast future sales targets.
- Led team training sessions to improve product knowledge and customer engagement techniques.
Business Development Associate
CEDP Skill Institute
01.2024 - 12.2024
- Contacted students for upskilling and counseling.
- Handled admissions and documentation.
- Generated leads via multiple marketing methods.
- Two-time Star Performer of the Month.
- Generated 3 Crores revenue.
- Conducted market research to identify potential clients and industry trends.
- Coordinated outreach efforts, resulting in increased engagement with prospective clients.
Senior Business Development Executive
Extramarks Education Pvt. Ltd.
08.2022 - 03.2023
- Generated school leads via Olympiad and event activities.
- Built customer relationships and executed revenue strategies.
- Led a team and met sales targets.
- Generated 45 Lakhs revenue.
- Cultivated interpersonal skills by building positive relationships with others.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized professional with expertise in managing resources and optimizing performance. Proficient in providing valuable insights and supporting decision-making processes. Committed to enhancing productivity and contributing to overall success.
- Self-motivated, with a strong sense of personal responsibility.
Senior Business Development Associate
Think & Learn Pvt. Ltd. (Byju's)
02.2021 - 07.2022
- Sold educational courses through presentations and calls.
- Generated qualified leads.
- Contributed to team improvement and solutions.
- Worked flexible hours across night, weekend, and holiday shifts.
- Proved successful working within tight deadlines and a fast-paced environment.
- Cultivated interpersonal skills by building positive relationships with others.
Area Sales Manager
Sun Global Enterprises
01.2020 - 02.2021
- Met prospects and converted leads.
- Generated leads via social media and references.
Education
MBA - Marketing & Finance
Jiwaji University
BBA - Marketing & Finance
Jiwaji University
Skills
Revenue generation
Customer retention
Team leadership
P&L management
Career counseling
Customer relationship management
Sales strategy development
Effective communication
Negotiation skills
Time management
Goal orientation
Sales planning
Branding
Marketing analytics
CRM management
Performance metrics analysis
Campaign management
Marketing plans
Languages
- Hindi
- English
Timeline
Senior Marketing Executive
Physics Wallah Vidyapeeth
03.2026 - Current
Center Sales Manager
Abhinav Training Institute LLP
02.2025 - 02.2026
Business Development Associate
CEDP Skill Institute
01.2024 - 12.2024
Senior Business Development Executive
Extramarks Education Pvt. Ltd.
08.2022 - 03.2023
Senior Business Development Associate
Think & Learn Pvt. Ltd. (Byju's)
02.2021 - 07.2022
Area Sales Manager
Sun Global Enterprises
01.2020 - 02.2021
BBA - Marketing & Finance
Jiwaji University
MBA - Marketing & Finance
Jiwaji University