Amit Raina
Noida
Summary
Forward-thinking Regional Manager with a deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 22 years of progressive Industry work experience to positively impact business operations. High-Achieving ,Passionate and enterprising Leader with Diplomatic and Persuasive Communication Style.
Overview
23
23
years of professional experience
Work History
Regional Manager-Loyalty Prog & Demand Generation
Polycab India Ltd
04.2022 - Current
- Looking after 'Demand generation' for Polycab for Cities –Delhi NCR, Lucknow, Varanasi, Kanpur, Bareilly, Indore, Jabalpur, Bhopal, Gwalior, Ludhiana, Jalandhar, Chandigarh and Kolkatta
- Setting up of Business from Scratch to Success
- Hiring and Training Teams on field
- Product Trainings and GTM Plans for Teams
- Influencer Management and Revenue Generation Models for the Team
- Target Finalization and Review Mechanisms put in Place
- Supervising a Team of 6 Asms, 6 Team Leaders and 20 Marketing Support Representatives thereby Enabling Polycab reach higher Market Shares in Wires and FMEG by Driving the Tertiary Sales
- With a Team of more than 3500 Electricians /Electrician Contractors, generating a Tertiary Sales of >10 Cr /Month from the Market
- Key Deliverables are to Meet all the Stakeholders/Influencers/Decision Makers driving the Electrical Purchases for their Homes/Offices/Commercial Projects
- Driving Tertiary Business through the Retail Channel thereby Increasing the Depth and Width of the Channel.
Regional ManagerRetail Development
Polycab India Ltd
11.2018 - 03.2022
- Looking after the Retail Development of All the Divisions for Polycab for Chandigarh, Punjab, Himachal Pradesh and J & K
- Prime Responsibility is to Increase the Reach of Polycab Products to the Retail Market and Generate Revenue for the Organization
- Town by Town Approach (Shikhar program) for all the Verticals
- Selecting a Town, Basis the Population and Potential, Appointment of the Channel/Team Viz Distributors, Direct Dealers and Long Arm Salesperson/Territory Sales Executives
- Train and Guide the Channel and the Team and drive Business
- Last Selected Town Chandigarh Tricity
- With a Team size of 12, 6 Distributors and a Retail Channel of 850 outlets, generated a Business worth 30 Cr for fin Year 21-22 for Chandigarh, Mohali and Panchkula
- Strict Beat Monitoring of the Team Visits Through an App based System and Keeping an Eye on the Distributor Secondaries and Primaries
- Generating MIS reports and Monitoring the Sales System
- Automating the Distributor Eco System (DMS) to be in Line with the Company Policies and after Monitoring and Mentoring, Integrating the Distributor with the Mainstream Channel and Handing over to the Sales Vertical
- Inter Departmental coordination with All the Verticals, assessing their Needs in the Shikhar Towns, Challenges being faced with the Competition and Resolution in the best possible Manner and Time in Conjunction with the Laid Policies and Procedures
- Working in Close Coordination with the Marketing Team and Creating Brand Awareness and Generating Demand in the Selected towns through Various Activities and within the stipulated Budgets.
Area Sales Manager
Idea Cellular Ltd
04.2009 - 11.2018
- Managed Dist Taran Taran and Dist Amritsar, Managing a channel of 45 distributors and 3550 retail outlets through a team of 14 company executives overseeing a monthly revenue of more than 7.0 crores
- Responsible for bringing in new business through new pre-paid acquisitions and controlling churns
- Planned and Executed roll out of Idea 3G/4G Services
- Manpower Budgeting, training, mentoring and Retention.
Area Sales Manager
Idea Cellular Ltd
04.2013 - 07.2014
- Managing a channel of 14 distributors and 2100 retail outlets through a team of 7 company executives overseeing a monthly revenue of more than 3.5 crores Per Month
- Responsible for bringing in new business through new pre-paid acquisitions and controlling churns
- Managing the roll out and functioning of Idea Points in locations decided by the organization
- Manpower Budgeting, training, mentoring and Retention.
Area Sales Manager
Idea Cellular Ltd
04.2009 - 05.2013
- Managing a channel of 40 distributors and 3200 retail outlets through a team of 10 company executives overseeing a monthly revenue of more than 6 crores
- Responsible for bringing in new business through new pre-paid acquisitions and controlling churns
- Managing the roll out and functioning of Idea Points in locations decided by the organization
- Manpower Budgeting, training, mentoring and Retention.
Area Sales Manager
HDFC Bank Ltd
06.2008 - 04.2009
- Taking care of 5 HDFC branches and responsible for business generation for the bank through CASA channel
- Having a team of 3 Sales managers, 8 Team leaders and 40 Sales Executives responsible for bringing in Volume and Value for the bank through our channel
- Mentoring the team and guiding them to achieve their targets in line with the Bank's policies to ensure better quality a/c's with requisite numbers
- Primary objective to source Saving a/c's with cross-selling of Demats, Trade a/c's, Insurance and Fixed Deposits.
Area Sales Manager
Reliance Comm Ltd
11.2007 - 06.2008
- Taking Care of a new and Upcoming Technology WI-MAX
- Responsible for Manpower Budgeting, Recruitment and Training to Launch Wi-Max Services in the area
- Responsible for appointment of distributors and other Channel resources for the Launch of WI-Max Services.
Territory Manager
Spice Communications Ltd
06.2004 - 10.2007
- Managed a Channel comprising three distributors and a sales team of 3 on roll sales executives and 20 executives under distributor payroll, overseeing an annual sales turnover of about 2 crores
- Earlier looked after the pre-paid sales for the entire Hoshiarpur District and upcountry Towns Of Jalandhar
- Daily interaction with the sales team, educating them about the new promotional offers, policy changes, motivating them and keeping a track of their activities
- MIS tracking and countering competition, relation building with the retail outlets and keeping them motivated for generating more sales by offering them best services and quick complaint resolution
- Responsible for the overall sales generation and training and education of the counters, dealers, distributors and distributor sales executives.
Assistant Manager
Spice Communications Ltd
07.2003 - 06.2004
- Managed a Pre-Paid channel comprising Two distributors and a sales team of 12 Sales executives overseeing annual sales turnover of about 6 crores
- Managed a post-paid channel comprising one distributor and 10 DSA's
- Daily Sales generation and revenue collection from the pre-paid as well as the Post-paid channel.
Executive Sales
Whirlpool of India Ltd
06.2001 - 07.2003
- Managed a Channel comprising 4 direct dealers and 3 distributors with a total annual sales turnover of the territory about 6 crores, while being posted with the Chandigarh Branch
- Responsible for overall sales and sales promotion activities carried out in the territory and training & education of the dealers and salesmen.
Education
Master's in Business Administration -
Shivaji University
05.2001
Law -
Jammu University
06.1999
B.Sc (Maths) -
Jammu University
05.1997
Skills
- Sales and Operations
- Team Training and Development
- Strategic Planning
- Team Management
- Revenue generation from Alternate Channels
- Channel Sales and Distribution Management
- Operational Management
- Tertiary Sales
Timeline
Regional Manager-Loyalty Prog & Demand Generation
Polycab India Ltd
04.2022 - Current
Regional ManagerRetail Development
Polycab India Ltd
11.2018 - 03.2022
Area Sales Manager
Idea Cellular Ltd
04.2013 - 07.2014
Area Sales Manager
Idea Cellular Ltd
04.2009 - 11.2018
Area Sales Manager
Idea Cellular Ltd
04.2009 - 05.2013
Area Sales Manager
HDFC Bank Ltd
06.2008 - 04.2009
Area Sales Manager
Reliance Comm Ltd
11.2007 - 06.2008
Territory Manager
Spice Communications Ltd
06.2004 - 10.2007
Assistant Manager
Spice Communications Ltd
07.2003 - 06.2004
Executive Sales
Whirlpool of India Ltd
06.2001 - 07.2003
Master's in Business Administration -
Shivaji University
Law -
Jammu University
B.Sc (Maths) -
Jammu University
Present Address
3/319,Gyankhand 1, Indirapuram, Ghaziabad
Permanent Address
B7 ,1122, La Prisma , Nagla Road, Zirakpur, Punjab
Mobile Number
09781704222
Personal Information
- Father's Name: Sh: Ashok Kumar Raina
- Date of Birth: 12/30/1975
- Marital Status: Married
Hobbies and Interests
Making friends, Traveling, Reading Books & Net Surfing
1.Travelling
Like to Travel and Explore New geographies and newer People. Helps me to have a better Insight for Personal and Professional Success.I Have Traversed almost the length and Breadth of the country during my Professional Assignments and am always looking for encouraging and Stimulating opportunities to travel anywhere in the World
Hyperlink
https://bold.pro/my/amit-raina-240513011921/770r
Personal Information
- Father's Name: Sh: Ashok Kumar Raina
- Date of Birth: 12/30/75
- Marital Status: Married
Emoluments
Current CTC 30.81 Lacs Per Annum+20% Variable Incentives
Hobbies and Interests
- Making friends
- Traveling
- Reading Books & Net Surfing
- TRAVELLING
- TravellingExploring new Destinations , Meeting New People , Finding Newer Opportunities, Upgrading my Geo political Landscape helps me enhance my Personal and Professional Experience Enriching me with In depth knowledge.
- NumerologySelf study on Various platforms and books helps me read the Numbers associated with Various Personalities thereby helping me find out different Traits within them .This in turn helps me Make informed decisions about people Professionally and Personally.
- Book ReadingSpiritual books , Autobiographies and Economic Affairs Interests me and helps me resolve Internal conflicts.
Career Objective
To be genuinely involved in challenging assignments and to contribute in all possible ways for the growth of the organization. To always do the exclusive work for my network and commit myself towards the goals of the organization by using my skills with full honesty and devotion. Ultimately, I want to fly with eagles of Sales & Marketing.
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