Amit Raj

• Developed and executed partnerships to drive brand awareness and new customer acquisition. ; notable partners included Flipkart, Paytm and ClearIAS.
• Working closely with IAS coaching institutes, Universities, Schools to build up awareness on The Hindu Digital subscription
• Coordinated with all internal teams (legal, creative, design, product, marketing, finance) to ensure all project deliverables were met.
• Building a sports community for Sportstar subscribers

• Handled B2B partnership for Gaana+ 7 Mn+ (in 3 month)
• Doubled subscription trials with partnership
• Identified and executed strategy for product partnerships across telecoms, mobile devices, e-com, banks, credit card, and colleges, applications for Gaana+
• Managing bundled partnership with Apps, ISPs, International telecoms, audio devices etc.
• Driving MAUs by partnering with mobile phone brands and applications for deep integration of Gaana
• Managing partnership with Google Play store, Apple app store and mobile phone branded stores to drive new install and engagement
• Partnered with various offline distribution channels to drive subscriptions
• Partnering with various applications to drive marketing campaigns

• Build and manage relationship with telecoms, mobile devices, e-com, banks, credit card, schools, and colleges for TOI+
• Managing end to end partner relationship, mapping & partnered with 50 odd brands across various categories, F&B, travel, health, telecom, online grocery, entertainment, digital payments, affiliates, banking, loyalty partners, e-commerce, brokerages, education institutes & cooperates, mobile
• Grow traffic for Times Internet product with Mobile phone partners, publishers, applications, and App store (Apple & Google playstore)
• Driving end to end partnership strategy and execution framework for Times News and subscription business
• Grown traffic by 700% and revenue by 1000% in a year with mobile phone and apps partnership
• Driving 20% of the subscription revenue across for TOI+
• Achieved 400% growth in PWA traffic from partnership and alliances with mobile phone brands and apps.
• Manage more than 750+ publishers for NewsPoint & TOI in all 13 languages including text, video, and music
  

• Partnering with leading Global and Indian smartphone phone brands and applications
• Managing growth for third party apps through online and retail growth programs
• Working closing with multiple stake holders across cross-functional teams in India and Taiwan
  
  

• Build a market differentiator product for Intex mobile as “LFTY”- Left screen solution which is a cohesive mix of entertainment, utility, and knowledge
• Managed integration of the game and applications in mobile devices, including both Android and feature phone.
• Content sourcing for Intex branded stores for Video and music
• Making the digital ecosystem and device real estate utilization for user engagement and driving post device sales monetization via partnerships with brands Like Facebook, Amazon, Flipkart, and other android applications
• Working on video app with an Intex branded video store product incubation and development initiation with platform and publishers
• Working with Customized OS players Like Indus OS, LEWA for Device UI & UX offering
• Driving complete strategy for game store including product feature, design, partnership, and go-to-market strategy.
• Work with respective technical and user experience team to ensure your features are live
• Partnered with News, Video OTT, Game Developers, Ad-networks, Mediation platforms to generate revenue
  
  

• Product management for all Mobile Internet Products
• Initiate and ideate and pitch new products to telecom operator
• Work closely with the tech, des, operations and other functional domain

Executive Sales and Marketing