CleverTap , Web Engage, Exact Target
Amit Raman
Growth & Marketing
Bengaluru
Summary
Digital Marketing professional offering 11+ years of experience in translating business initiatives and online marketing strategies into bottom-line results in sales, revenue and growth. Progressive experience in digital marketing programs, website/e-commerce management and team leadership. Key attributes include the direction of digital marketing campaigns, content creation, marketing automation and lead generation
Overview
10
10
years of professional experience
3
3
Languages
Work History
Head, Marketing
Leap Finance
12.2023 - Current
- Implemented efficient marketing budgets for Leapfinance, Leapscholar, Yoket, and GEEBEE units, maximizing ROI.
- Managing team of Digital Marketing, SEO, Brand Management, user retention & social media
- 70% growth in topline revenue
- 30% improvement in CPLs & Qualified Leads
- 40% improvement Digital Marketing ROAS
Associate Director, Digital Marketing
BYJU'S
5 2021 - 8 2023
- Devise growth and optimization strategies to deliver efficiency and growth across digital marketing channels.
- Preparing strategic product roadmap and delivering product innovation to improve user experience and support business objectives.
- Accomplishments:
- Led teams of up to 20 members
- Brand Management for IPL, Byju's Classes & Tuition Center GTM Byju's classes, Byju's Tuition center
- Byju's Classes: 70 Cr/month @ 800% ROAS
- Byju's Tuition Center: 2K Admissions 20k walkin in 3 months
- Improved ROAS from 5X to 10x & CAC improved by 47%
Lead, Digital Marketing
BYJU'S
03.2020 - 04.2021
- Developed and implemented growth marketing strategies that drive user acquisition and retention.
- Worked with cross-functional teams, including product, engineering, design, and analytics, to identify and prioritise growth opportunities.
- Defined and tracked key performance metrics for growth, including user acquisition, retention, engagement, and revenue.
- Monitored and ensure marketing campaigns deliver against monthly/annual targets in terms of App installs, user acquisition, leads, orders, revenue, and ROI
- Identified and implemented of top, mid & bottom funnel strategies to drive demand at scale in lead generation across Google, Facebook, UAC, Programmatic, YouTube, DV360, SA360, DCM, ADH (Ad data hub), Affiliates & CRM
- Accomplishments:
- Byju's The Learning App: Acquired 9M users in 3 months from Meta, Google UAC & Affiliates
- 4X growth in revenue & lead generation for BYJU'S K10 & Early Learning Segment
Associate Director, Digital Marketing
Medlife
04.2019 - 02.2020
- Responsible for growth through Online Branding, Performance Marketing & Marketing Automation
- Delivered monthly, quarterly & annually targets for online pharmacy, health checkups, online consultations, OTC Products & Private label business units
- Demand generation for local team, managing digital marketing team & cross functional stakeholders
- Monitored and ensured marketing campaigns deliver against monthly/annual targets in terms of App installs, user acquisition, leads, orders, revenue, and ROI
- Delivered User acquisition, user retention, creative development, brand awareness, event Promotion & improved efficiencies of digital programs
- Accomplishments:
- Delivered revenue of INR 1200 Crore - User acquisition & Retention
- Brand campaign online & Tvc " Lafadoo Mat Bano", "Health comes home", "Medlife Health Test", #HealthForNation #WorldHealthyHeat
Senior Manager, Digital Marketing
Medlife ( Pharmeasy)
04.2017 - 03.2019
- Delivered 4X growth through Performance Marketing & Marketing Automation
- Delivered monthly, quarterly & annually targets for online pharmacy, health checkups, online consultations, OTC Products & Private label business units
- Ideated and implemented of top, mid & bottom funnel strategies to drive growth across business units using Google, Facebook, UAC, Programmatic, YouTube, DV360, SA360, DCM, ADH (Ad data hub) & Affiliates channels
- Monitored and ensured marketing campaigns deliver against monthly/annual targets in terms of App installs, user acquisition, leads, orders, revenue, and ROI
- Accomplishments:
- Successful GTM for Health/Lab check up & OTC business
- Pharma Business: Acquired 2.5M+ users and achieved 4X growth on the Web and App platforms. Retention and engagement: 3M+ orders from existing users.
- Health checkup & OTC: scaled up to 15 Cr/month revenue
- Team: Managed 16 member marketing team
Manager, Digital Marketing
Medlife( Pharmeasy)
04.2016 - 03.2017
- Develops and executes test plans across all digital channels including Search, Display, PPC Campaigns, Programmatic, Native, Video, Affiliates, CRM
- Responsible for planning channel spends, Campaign Optimization, ROI, LTV and CAC by driving traffic & App Installs
- Accomplishments:
- 1M+ New User Acquired in first year of Business
- Generated Revenue of INR 250 + Crore & 2M+ Orders
Manager, Digital Marketing
Foodpanda
05.2015 - 04.2016
- Managed and optimize campaigns on Google Search, Display, Facebook and CRM
- Accomplishment:
- 3X Growth in Orders from SEM
- 2X Growth in Orders from Facebook
Principal, Marketing & Communication
Syberplace
06.2014 - 03.2015
- Managed and optimize campaigns on Google Search, Display, Facebook and CRM
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 500%
Education
MBA - Marketing & Operations
Indian Institute of Technology
Roorkee 06.2012 - 05.2014
Bachelor of Technology - Electronics & Communication
Bundelkhand Institute of Engineering & Technology, UPTU
Jhansi 06.2007 - 07.2011
Skills
Mobile Marketing
CRM (Email, Push & SMS)
Display Marketing
Programmatic Display
Affiliate Marketing
Online Branding
Youtube & Video Marketing
Google DV360, SA 360
Campaign Manager 360
Search Engine Optimization
Search Engine Marketing (SEM)
Performance Marketing
Software
Appsflyer, MAT, Adjust
Asana, JIRA, Wrike, Confluence
Adobe Campaign Manager, Adobe Media Optimizer
Hubspot, Marketo, LeadSquared, Salesforse
Google Analytics, Adobe Analytics, Clevertap
Tableau, Sisence, MS Excel, SQL, Mongo DB, MySQL
Google Ads Data Hub, MIxpanel, Similarweb, SEM Rush, Google Search Console
Timeline
Head, Marketing
Leap Finance
12.2023 - Current
Lead, Digital Marketing
BYJU'S
03.2020 - 04.2021
Associate Director, Digital Marketing
Medlife
04.2019 - 02.2020
Senior Manager, Digital Marketing
Medlife ( Pharmeasy)
04.2017 - 03.2019
Manager, Digital Marketing
Medlife( Pharmeasy)
04.2016 - 03.2017
Manager, Digital Marketing
Foodpanda
05.2015 - 04.2016
Principal, Marketing & Communication
Syberplace
06.2014 - 03.2015
MBA - Marketing & Operations
Indian Institute of Technology
06.2012 - 05.2014
Bachelor of Technology - Electronics & Communication
Bundelkhand Institute of Engineering & Technology, UPTU
06.2007 - 07.2011
Associate Director, Digital Marketing
BYJU'S
5 2021 - 8 2023
Languages
English
Advanced
Hindi
Advanced
Bengali
Intermediate