Amit Shantanu Raut

CRM Specialist with 4+ years of experience in retention marketing, multi-channel campaigns, and data-driven

strategies. Skilled in Clevertap, MoEngage, Salesforce, and Adobe Analytics to optimize engagement and

maximize lifetime value. Expertise in automation, CRM integrations, and process improvement, driving

customer loyalty and business growth.

Team Leadership & Operational

ManagementLed an operational team of 5-6 members, ensuring smooth execution of CRM campaigns andmarketing initiatives. Collaborated with cross-functional teams, including product, brand, and analytics, to align strategiesand improve campaign performance. Streamlined campaign workflows and improved execution efficiency by implementing processoptimizations.

Data Insights & Performance Optimization

Analysed campaign performance using Tableau and Adobe Analytics, providing data-driven insightsto optimize engagement and conversion rates. Monitored and tracked key CRM metrics such as Visits, Revenue, Orders, Cart Additions, ConversionRate, and CTRs.Provided strategic recommendations based on category-level performance analysis for Apparel,Footwear, and Accessories.

Marketing Initiatives & CRM Strategy

Executed multi-channel campaigns across Email, WhatsApp, In-App, Push Notifications, Web Push, andWeb Pop-ups using Clevertap.Designed automated customer journeys for cart drop-off, PDP drop, wishlist drop-off, and checkoutdrop-off, improving conversions.Launched and managed gamification features like "Spin the Wheel" and scratch cards to enhanceuser engagement.Led the end-to-end integration of MoEngage, ensuring seamless adoption across teams.

Technology & Tools Expertise

Worked on Freshdesk and Jira for handling product-related tickets and issue resolution.Managed AWS (Amazon Cloud) storage buckets for CRM data processing.Collaborated with Meta (Facebook & WhatsApp) for targeted marketing campaigns.

• Providing client service to LALA CQiH for their CRM.
• Helping the management run digital marketing efforts.
• Accountable for the planning and execution of campaigns using Firebase and CleverLap.
• Handling Planning and execution of Catalogs for remarketing Automation.
• Worked for LSSS Client for SMS and Email channel.

• Identifying inventory needs based on sales data and customer demand.
• Implementing policies and procedures for inventory control.
• Oversee all warehouse activities, including receiving, storing, packing, and distributing materials.
• Monitor product quality and resolve any issues promptly.

• Promptly addressing customer inquiries.
• Provided general information of products and services offered.
• Trained and facilitated new associates.
• Appreciated by the client for handling data team.

• Worked on inbound call in Urdu/AE Process.
• Provided CRM to customers regarding Etisalat Mobile Service and solved their queries.
• Received multiple compliments through emails and calls, as well for CRM and AFL handling skills.

• Supervise the accessories packing and handling.
• Close Contract with finishing In-charge and Production Manager.
• Preparing packing list and forward it to respective merchants and production managers.
• Keeping record of all shipped orders, left out pieces and informing the same to production manager.