AMIT SHANWAD
Summary
Partner Management professional with over 7 years of experience in developing and overseeing partner ecosystems in technology and finance. Successfully managed $5M+ in monthly recurring revenue at Meta (WhatsApp) and established a distributor ecosystem. Achieved ₹2 crores in annual revenue at LeadSquared and created a network of 40+ POS partners generating ₹1 crore in annual recurring revenue at UrbanPiper. Expertise in channel management, cross-selling, and key account management, with a proven ability to scale partner programs and drive significant business results.
Overview
11
11
years of professional experience
Work History
Partner Manager
WhatsApp
05.2024 - Current
- Spearheaded the development and expansion of the Redington distributor network, resulting in:
- Successfully onboarded over 90 partners through a distributor within a year, driving market penetration and revenue growth.
- Scaled distributor revenue from $0 to $100,000 within a year
- Led the management of Tech Partner Ecosystem for WhatsApp Business, achieving:
- Identified and recruited new Tech partners by conducting roadshows, webinars.
- Drove 200% YoY growth by scaling GTM strategies, increasing MRR from $1.5M to $5M.
- Effective co-marketing initiatives to drive demand and adoption
- Strategic enablement and management of partners to scale WA voice feature adoption
- Optimized funnel using data-driven strategies, improving lower funnel metrics from 3% to 6%
Partner Manager
LeadSquared
05.2022 - 05.2024
- Identifying, evaluating, and onboarding ISV/Tech on Leadsquared Ecosystem/ Marketplace. Have managed to onboard 30+ partners in a span of one year.
- Serve as Key POC between Leadsquared Team – (Product Team, Marketing, Legal, Sales, Presales) and Partner team.
- Created joint GTM plans (co-marketing and co-selling) with partners, generating ₹2 crore ARR.
- Built and drove the resell of SMS and WhatsApp from scratch, generating an additional ₹5 lakh MRR.
Channel Partnership Manager
Urbanpiper
12.2019 - 05.2022
- Recruited 40+ POS acquisition in span of 2 years.
- Executing revenue numbers assigned, was accountable for 1 crore ARR spread across 40+ partners.
- Exploring new markets with Partners – ME.
- Resolve the customers Complaints in an effective way and work on reducing the churn rate from 40% to 20%.
- Drive strategy to increase operational efficiency.
- Seller enablement
Business Development Manager
UrbanPiper
04.2019 - 12.2020
- Generated new business leads through cold calling, targeting small and medium-sized businesses (SMBs).
- Assessed customer requirements and recommended appropriate product solutions.
- Negotiated pricing and terms to secure favorable agreements for both clients and the company.
- Managed the complete sales process from initial contact to deal closure.
Associate Business Manager
Finnable
04.2018 - 12.2018
- Established a Direct Selling Agent (DSA) channel from the ground up.
- Successfully onboarded 8 new channel partners.
- Drove ₹1 crore in monthly loan disbursals, contributing 40–45% of the company’s total sales.
- Conducted monthly performance reviews of DSA partners to identify areas for improvement.
Project Management Officer
Tata Consultancy Services
08.2014 - 04.2016
- Scheduled interviews with tech panels to facilitate recruitment process.
- Collected results and insights for strategic decision-making.
- Projected annual and quarterly revenues for various accounts.
- Created dashboards to inform senior management on performance metrics.
- Engaged with clients regarding resource planning and allocations.
- Budgeted and billed projects, maintaining profitability each quarter.
Education
MBA - Marketing
Christ University
Bangalore01.2018
B.E - Electronics and Communication
BVBCET
Hubli01.2014
Skills
- Partner management
- Customer relationship management
- Project management
- Strategic planning
- Problem solving
- Go-to-market strategy
Timeline
Partner Manager
WhatsApp
05.2024 - Current
Partner Manager
LeadSquared
05.2022 - 05.2024
Channel Partnership Manager
Urbanpiper
12.2019 - 05.2022
Business Development Manager
UrbanPiper
04.2019 - 12.2020
Associate Business Manager
Finnable
04.2018 - 12.2018
Project Management Officer
Tata Consultancy Services
08.2014 - 04.2016
MBA - Marketing
Christ University
B.E - Electronics and Communication
BVBCET