Amit Shrivastava
Bengaluru
Summary
Motivated professional with a strong focus on team leadership and customer engagement. Drives product development and market analysis to align offerings with consumer needs. Cultivates collaborative relationships with stakeholders to optimise product performance and profitability.
Overview
16
16
years of professional experience
Work History
Head of Product & Design
Raymond UCO Denim Pvt Ltd
Bengaluru, Karnataka
03.2014 - Current
- Product Management: Lead and manage a team of developers, providing guidance, feedback, and support throughout the development process. Oversee the design process from concept to production to ensure products are innovative and on brand.
- Vertical Development: Manage the innovation of seasonal collections from fiber to garment according to the global calendar. Lead market research, trend surveys, and seasonal storytelling, while providing fabric direction to the mill technical team. Oversee the development of new fits, styles, and washes, ensuring strict adherence to the Kingpins show cycle for maximum market visibility.
- Targeted development and FOB optimisation: Balanced innovation with price performance by designing within specific price brackets from project inception, ensuring FOB costs remained within agreed target ranges and maximising partner margins.
- Strategic Partner Co-Creation: Trace global denim trends and align them with brand direction to co-create customized products for strategic partners. Key clients include: United States: Levi's, Carhartt, Karl Lagerfeld, John Varvatos, and Tailored Brand. Europe & UK: H&M, Mango, All Saints, Zara, Next, Harmont & Blaine, Guess, Scotch & Soda. India: Levi's, Superdry, Pepe Jeans, USPA, Jack & Jones.
- Coordinated with marketing and sales teams to develop effective go-to-market strategies that enhanced product visibility and adoption.
- Established quality control processes that upheld high standards of product excellence and reliability throughout development and production.
- Managed product lifecycle from conception through to retirement, optimising performance and profitability at each stage.
- Analysed competitive landscape to inform product positioning and pricing strategies, ensuring competitiveness in the market.
- Conducted comprehensive market research to identify customer needs, shaping product development strategies accordingly.
Brand Lead (Everblue & Passion)
Raymond Limited
02.2021 - 07.2025
- Led online brands Everblue and Passion on Myntra, Flipkart, Amazon & Tata-CLIQ, enhancing brand visibility and customer engagement.
- Designed product prototypes aligning with customer needs, supporting targeted sales strategies and increasing market relevance.
- Collaborated with team members to achieve target results.
- Managed complaints with calm, clear communication and problem-solving.
- Maintained clean, safe working environments to eliminate accident risks.
Denim Designer (Denim Incubation Department)
Arvind Limited
Ahmedabad, Gujarat
01.2012 - 02.2014
- Researched denim fabric trends and developed new products while presenting to customers.
- Executed fabric shows to showcase new collections and trends, managing graphics and brochure development to enhance visual communication.
- Understood functional requirements and adapted design work accordingly.
- Analysed client needs and objectives to propose customised design strategies.
- Designed visual images fit for brief, going above and beyond client expectations.
Denim Special Project Lead
Levi's India Pvt Limited
Bengaluru, Karnataka
11.2011 - 01.2012
- Executed special denim project (denim with minimal operation) with Levi's India following recognition from Mittelmoda award (Italy).
Denim Designer
Rankawat Exports
Gurgaon, Haryana
04.2010 - 10.2011
- Designed seasonal collections for domestic market, focusing on trends and consumer preferences.
- Developed seasonal collections of jeans, trousers, and shirts to align with market demand and enhance product offering.
Education
Executive Program - Business Management
IIM-Lucknow
12-2024
Bachelor of Design - Fashion & Apparel
National Institute of Fashion Technology
Gandhinagar10-2010
Skills
- Product strategy
- Market research
- Market analysis
- Trend analysis
- Product knowledge
- Team leadership
- Customer engagement
- Customer empathy
- Creative thinking
Custom
- Fitness
- Exploring food
- Travel
Timeline
Brand Lead (Everblue & Passion)
Raymond Limited
02.2021 - 07.2025
Head of Product & Design
Raymond UCO Denim Pvt Ltd
03.2014 - Current
Denim Designer (Denim Incubation Department)
Arvind Limited
01.2012 - 02.2014
Denim Special Project Lead
Levi's India Pvt Limited
11.2011 - 01.2012
Denim Designer
Rankawat Exports
04.2010 - 10.2011
Executive Program - Business Management
IIM-Lucknow
Bachelor of Design - Fashion & Apparel
National Institute of Fashion Technology