AMIT KUMAR SINGH

Media Strategy- Traditional & Digital

• Leading the Media vertical of the organization and delivering Media strategy, planning and buying for over 20+ clients in line with their business objectives.

Client Servicing

• Understanding the needs and requirements of the clients and proactively meeting those needs.
• Timely recommendations, media environment updates, maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.

Business Development

• Drove year-over-year business growth while leading Madison Alpha (A unit of Madison World)
• Developed and maintained relationships with client and suppliers through account development.
• Acquired new clients like Viacom, Godrej & Boyce, Chevron, Discover Pilgrim, NMIMS and many more

Strategic Media Planning- Traditional

• Understanding client requirement and strategizing the media approach as per the objective.
• Data generation and Analysis to support the plans and approach
• Competitive Analysis for the category
• Coordinating with Operation team for smooth implementation of Plans and other related works
• Presenting media proposals and cost schedules to clients.
• Recommending the most appropriate type of media to use, as well as the most effective time spans and location.
• Hands on TAM,BARC, IRS , RAM, MAP, TGI and other daily used research applications

Traditional Media Planning

• Data Generation and Analysis
• Monthly Spends Analysis
• Client Servicing
• Coordinating with Operation team for smooth implementation of Plans and other related works
• Presenting media proposals and cost schedules to clients.
• Hands on TAM, IRS , RAM, MAP, Adwise and other daily used software.

• Opened, closed, and updated accounts for customers.
• Balanced teller drawers and ATM cash.
• Provided advice on different bank products and financial options.
• Managed escalated phone calls by applying conflict resolutions skills and extensive knowledge of bank policies, products, and services.
• Sales- CASA, Insurance, FD and other products

Trading Executive

• Provide tips to Clients
• Trading on NEAT & BOLT on behalf of clients
• Sharing reports & summary of the trade to clients
• New client acquisitions
• Market Analysis through internal trading software