Amit Tripathi

• Company Overview: An Essar Group Company
• Spearheading comprehensive sales and marketing strategy development for flat steel and special steel product portfolios across multiple market segments
• Leading cross-functional teams to drive market penetration initiatives and establish competitive positioning in automotive, infrastructure, and energy sectors
• Implementing advanced analytics-driven approaches to identify emerging market opportunities and optimize pricing strategies for maximum profitability
• Developing strategic partnerships and distribution networks to expand market reach and enhance customer accessibility

• Orchestrated comprehensive sales strategy for color coated and bare Galvalume steel targeting major OEMs including PEB manufacturers, sandwich panel producers, and white goods industry
• Key Achievement: Successfully established company footprint in OEM/Government projects within PUF/PEB panel segment, achieving 4,500 MT monthly sales volume contributing to approximately ₹500 Crore annual revenue.
• Secured strategic partnerships with major PSUs including NTPC and BHEL through systematic empanelment processes and relationship building
• Cultivated high-value relationships with government entities (RLDA, PGCIL, EIL), resulting in significant contract acquisitions and sustainable revenue streams
• Conducted comprehensive market intelligence and competitive analysis, enabling proactive strategy adjustments and market opportunity identification
• Implemented performance management systems resulting in consistent achievement of sales targets through enhanced team productivity and client engagement

• Company Overview: wholly owned subsidiary of POSCO, South Korea
• Landmark Achievement: Instrumental in establishing complete service center operations for POSCO ICPC, achieving recognition as TOP 3 best-performing service center globally
• Revenue Excellence: Built customer base from zero to 100+ clients, contributing to company turnover of ₹1,900 Crores for CY 2022
• Developed and executed strategic sales initiatives incorporating market trend analysis and competitive intelligence to drive sustainable business growth
• Established robust channel partner network ensuring financial stability and reliability for trade segment operations
• Implemented comprehensive raw material sourcing strategies with cost-benefit optimization, creating mutually beneficial client relationships
• Provided specialized technical consultation to automotive and non-automotive sectors, ensuring optimal product-application alignment
• Wholly owned subsidiary of POSCO, South Korea

Successfully managed comprehensive operations across Chennai and Raipur marketing branches through strategic channel management and relationship building

• Led market introduction of coated products (GP/GC) in Southern region, establishing strong market presence and brand recognition .Coordinated marketing infrastructure development for BPSL operations at Jharsuguda facility
• Developed and executed targeted marketing campaigns resulting in enhanced brand awareness and market penetration
• Maintained exceptional customer service standards while building long-term relationships with key industrial clients and distribution partners