Amit Varma

Results-driven Sales Manager bringing 21+ years of experience in product development, promotion and optimisation. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives. Dynamic individual with hands-on experience in Marketing and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

• P2P/ Cheil - Samsung- Australia, CRM Manager/ Digital Marketing /Data lead, 06/2016, Present, Customer Marketing, Utilize first party and second party data to perform analysis on digital and direct marketing tactics including paid search, website performance, email marketing, social network, mobile platform and direct mail campaigns., Generate report on industry and competitive trends., Exposure to digital marketing, brand promotion, niche advertising, SEO specialist, optimize user experience and IT specialist., Prepare ongoing report and develop recommendations to improve performance., Experience using adobe and Google analytics., Risk management and business transformation through effective change management, Worked on analysis the data and combining large set of data using Excel and SQL, Perform data analysis, mapping, cleansing, correction, and documentation as per the business requirement., Execute and analysis the data for better segmentation and targeting., Doing data profiling so as to plan data enrichment activity using surveys or promotion, Defining Customer Engagement data points optimisation for identifying the customer in marketing and contacting them at right time., Map the customer journey and analyse touch point to maximize marketing initiatives that increase retention rate., Analyse customer data to improve engagement and define retention strategies to strength brand awareness and loyalty., Worked on communications across multiple channels (EDM’s, Push notification, SMS and other digital platforms)., Ensure database is segmented effectively for targeted marketing activities., Defining the customer in Various group and marketing them as per their interest and requirement., Data Analyst, Defining the approach and strategy for BP Dedupe- matching and merging., Utilized extraction, transform and load (ETL) tools for SAP CRM/ISU data migration activities., Experience in handling data cleansing, testing and transformation team., Analysed HPQC defect trends as part of the Defect Prevention and suggested corrective action, process improvements, and code review checklists to reduce defects., Experience in SQL and related technologies for data formatting and executing the queries
• Accenture Australia Pty Ltd, SAP CRM/SAP CS Data Migration Stream Lead/ SAP CRM –SD/SS consultant, 06/2014, 03/2016, Configuration of CRM/ISU Module, Worked on AGL for around 10 months as data migration lead for CRM/ISU, As Lead provided direction, expertise, feedback, and coaching to build the capability of Off-shore project team., Experience handling onshore and offshore resource., Worked on 3 data migration object involving CS/CRM, DMBI and Finance., Handling Master Data’s like business Partner, Contract account, Contract, Installation, Device, Device category, premise, connection object., Identifying and designed the object required for loading the data as per the business requirement., Experienced with EMIGALL and it’s respective functionality., Experience in data map and defining field by field mapping for each object of ISU/CRM., Expert in replicating the data from ISU/CRM. HPQC defect trends as part of the Defect Prevention and suggested corrective action, process improvements, and code review checklists to reduce defects., Configuration of CRM module, Conducted training to End Users & Super Users in SAP CRM (IC Web Client, Sales, Marketing, Service modules)., Configured Master data and basic functions: Business partners, Product, Organizational Model, Partner/Text/Date Determinations, Action profile, Date profile, Transaction Types, Item Categories, I base and associated functionality, Experience defining the Data map document so that LSMW/BDC can be used for migrating the object like contract account, Contract, business Partner, and many more., Configured navigation bar, work center groups, creating roles etc. in CRM 7.0., Experience in Middleware configuration and BDOC generation., Configuration of SD module, Expert knowledge on order to cash (OTC) processes., Prepared unit test scripts and checklist to be included in the functional specification. Tested RICEF objects., SAP Master data Management, Drive Data Governance, establish governance guidelines and principles. Lead and facilitate the creation of governing principles to guide decision-making and help to ensure that the optimal governance structures are in place. Promote the outcomes and results to the organization., Develop, Verify and suggest changes to requirement gathering, design documents, perform impact analysis for application changes.
• Apex IT Consulting PTY Ltd, SAP CRM Functional Analyst/Project Coordinator, 06/2013, 03/2014, Configuration of CRM module, Worked on Campaign Management, Opportunity Management, Lead Management, Service Contracts, Service Orders and Master Data., Conducted training to End Users & Super Users in SAP CRM (IC Web Client, Sales, Marketing, Service modules)., Worked on segmentation, Target group and defining the marketing campaign for the various channels like SMS, Email and file generation., Worked on middle ware like BDOC, monitoring the Queue and clearing the queue., Worked on customized solution for commission and referral management., Configuration of REFX module, Worked on Creation of contract, configuring the pricing for contract type., Worked on support package upgrade. Rental agreement, lease back contract, Worked on invoice creation and generating tax invoice., Worked on land parcel, AO using RE80.
• Pall Corporation, SAP SD/MM Master data /Asia Development Lead, 11/2009, 10/2012, Configuration for SD Module, Documentation of Business Processes and Business Blueprint, Configuration of all the following during realization phase: Sales enterprise structure, Sales document, item category, Delivery document, Billing document, Copy control between various sales documents, Pricing determination, Free goods determination, Partner determination, Text determination, Condition exclusion, Credit management, Account assignment, Availability check, Output determination, Incompletion procedure, Addition of new fields in pricing structure and modifying User Exits, Rebate processing., Configuration of MM module, Inventory Management: Goods Receipt, Goods Issue, Stock Transfer and Transfer Postings, Transfer pricing, Physical Inventory with cyclic counting, Returns, Reservations and Movement Types., Configuration for WM Module, Worked on fit gap analysis and coordinated the WM process as per business requirement., Decided test scripts and step to be carried out for different business scenario for SD and MM.
• Accenture Services Pvt Ltd, SAP Team Lead, 06/2004, 11/2009, SAP Data Analyst, Worked as data analyst for 2 years in Dupont project., Created data load program using LSMW, BDS for uploading the data., Worked on analysis the data and combining large set of data using Excel., Configuration for ISU Module, Device Management, Materials Management, and integrated functionalities., Billing module configured includes rate category, rate type, billing class, price, Variants, schema, and other billing processes.
• ASAP Info system Pvt ltd, SAP SD/PS/Data Migration Consultant, 11/2003, 06/2004, Configuration for SD Module, In depth study of client’s business requirement, technical discussions with SAP – coordinators and department users so as to map into sap., Configured SAP SD for global SAP/R3 implementations especially in the areas of Availability Check (ATP)., Configuration of various sales document types & billing documents types. Item categories, schedule line categories derived from standard SAP document types to meet client requirement., SAP Data Migration Module, Created LSMW for uploading master data like material master, customer master, vendor master etc. Verification of uploaded data.
• Educare Technologies, SAP Business Analyst, 06/2001, 09/2003, Configuring Stock Transport Order process, both Inter Company and Intra Company, with outbound delivery, billing from SD module and Rebate processing., Creating, fixing, and maintaining master data: Material Master, Vendor Master, Batch Master, Purchasing Info Records, and Customer Master., Monitors project progress by tracking activity; resolving problems; publishing progress reports; recommending actions., Maintains user confidence and protects operations by keeping information confidential.
• Globalnet KVM solution, Business Development Executive, 06/1998, 04/1999, Instrumental in arranging partner’s agreements for the company for back-end support for the company., Maintaining positive customer relationship to maximize product/services satisfaction and obtain new sales., Ensuring customer satisfaction with the support responsibility on the developed., Conducting sales Activity for the various products in company. Maintain sale records.