Amit Verma
Digital Marketing Manager
Faridabad
Summary
A results-driven Internet Marketing Professional with more than 11 years of hands-on experience in Digital marketing for highly competitive markets. Handled various SEM projects across different verticals and have developed wide-ranging skills in conception and implementation of strategies.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
5
5
Certifications
Work History
Digital Marketing Manager
Made Easy
05.2023 - Current
- Responsible for the digital presence and revenue generation campaigns performance for 'MADE EASY, MADE EASY Schools and MENIIT (New Initiative)
- Leading Paid Media and SEO team with 10+ talented team members to plan and implement project tasks meeting timelines and exceeding expectations.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue. eg. 3500 GATE + ESE Online Admissions for the session 2023-24.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.eg. Leadsquared CRM
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Senior Digital Consultant – Google Ad Sales
Google Operations Center
2 2021 - 05.2023
- Mentored & managed 18+ paid media experts to help them deliver to the maximum of their potential
- To work with Google Account managers to provide high quality recommendations for optimizing Google Ads campaign which should be tailored to specific needs of each client and should be designed to achieve specific goals, such as improving click-through rates or increasing conversions
- Responsible for development and execution of optimum performance driven marketing campaigns which build effective leads for clients
- Manage client escalation around campaign performance, setup & reporting
Senior Quality Analyst - Paid Media
Accenture
09.2018 - 01.2021
- Work closely with Google LCS (Large Customer Sales) Account Managers to help in optimizing Paid campaigns to achieve client's goal
- Developed and maintained quality assurance procedure documentation while providing Google campaigns recommendations
- Collaborated with management to provide training on improved processes and assisted with creation and maintenance of quality training
- Performed standard first article inspections and random sampling inspections to verify adherence to customer standards
- Recorded findings of inspection process, collaborating with quality team to implement corrective actions
- Developed training materials, SOPs and work instructions to supplement new team member onboarding
Digital Marketing Account Manager
AdLift India
07.2016 - 03.2018
- Translate quantitative and qualitative data into recommendations and plans for revising campaign strategy
- Accountability and ownership of paid campaigns' success and failure for several client accounts
- Communicate regularly with clients on status, timeline, budget, deliverables, and competitive intelligence analysis
- Participate in media and digital strategy for pitches and campaign planning
- Assisting creative and designing team for new client pitches & to improve the performance of existing campaigns like AdWords, Social & Display (e.g. A/B testing of landing pages and creatives)
- Manage client escalation around campaign performance, setup & reporting
- Key Accounts : Aakash Education, UPES, Ritu Kumar, Onerent, Kenandy, Onerent and Hotels By Day
Assistant Account Manager - Paid Media
Interactive Avenues (IPG Mediabrands)
10.2015 - 07.2016
- Account on-boarding, campaign setup, strategy, implementation and optimization
- Intensively worked most sought-after social media platform, Facebook, Twitter Ads with moderate level accounts
- Identify trends and insights, and develop campaigns to better connect with target market and increase conversion
- Communicate regularly with clients on status, timeline, budget, deliverables, and competitive intelligence analysis
- Key Accounts: OLX(India & Pakistan) – Automobile category, Veet India, Finish, Durex, KC Garments, Akal4tech, Myles-COR, Jaipur Literature Festival(Teamworks)
Campaign Specialist
Serco India
01.2014 - 09.2015
- Creating SEM/PPC strategies for clients including extensive keyword research and analysis; Implementation of Internet marketing strategies
- Operating multiple Indian SMB Google Ads accounts of different verticals/sectors
- Optimizing Ad Campaigns as per client’s business goal including daily tweaking on keywords bids; setting A/B testing for Ad copies and landing pages for better CTR and drive more conversion
- Focusing on proper and maximum utilization of client’s budget to achieve pre-defined revenue target & business goal
- Key Accounts: Bollywood Astrologer(Rajat Nayar), YouTube movie Promotion - (Action Jackson), Real Estate – Lotus Greens, Packer & Movers
Team Coordinator - Search Analyst
Starcom Media Group - Convonix
08.2011 - 01.2014
- Traffic and Optimize Paid Search Campaigns on multiple engines using variety of platforms. DART, Marin and Kenshoo
- Ad-Copy Testing (AB-Testing) Uploading 1000s of keywords in across multiple campaigns, replicating accounts for other networks/devices. Meeting daily budget spend target and Ensure optimal campaign performance
- Analyzing and sharing daily report of various SEM accounts based on traffic, conversions, and sales to higher management
- Perform different types of analysis like forecasting, trend analysis, data mining, Gap Analysis etc. to provide actionable insights for account/site optimization and improvements
- Key Accounts: Toyota (US) and Kaiser permanente
- Addressed customer service overflow to reduce complaints
Education
MBA - Marketing
IMT Ghaziabad
Ghaziabad 04.2011 - 04.2014
Bachelor of Commerce - Commerce
Delhi University
Delhi 06.2008 - 07.2011
GNIIT (South Ex.) - Computer And Information Sciences
NIIT
Delhi 10.2009 - 07.2011
Skills
Facebook Ads
undefinedCertification
Google Search Ads Certification
Timeline
Digital Marketing Manager
Made Easy
05.2023 - Current
LinkedIn Certified Marketing Insider
03-2023
Amazon DSP Advanced Certification
03-2023
Search Ads 360 Certification
03-2023
Google Search Ads Certification
02-2023
Google Display Ads Certification
02-2023
Senior Quality Analyst - Paid Media
Accenture
09.2018 - 01.2021
Digital Marketing Account Manager
AdLift India
07.2016 - 03.2018
Assistant Account Manager - Paid Media
Interactive Avenues (IPG Mediabrands)
10.2015 - 07.2016
Campaign Specialist
Serco India
01.2014 - 09.2015
Team Coordinator - Search Analyst
Starcom Media Group - Convonix
08.2011 - 01.2014
MBA - Marketing
IMT Ghaziabad
04.2011 - 04.2014
GNIIT (South Ex.) - Computer And Information Sciences
NIIT
10.2009 - 07.2011
Bachelor of Commerce - Commerce
Delhi University
06.2008 - 07.2011
Senior Digital Consultant – Google Ad Sales
Google Operations Center
2 2021 - 05.2023
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