Summary
Overview
Work History
Education
Skills
Awards
Additional Locations
Timeline
Generic

Amit Yadav

GM-Zonal Manager South
Meerut

Summary

A performance-focused professional with an excellent understanding of the international and Indian markets, sales, budgeting, distribution, exports, product management, and KAM. Has a good understanding of cross-functional collaboration with R&D, content, marketing, BTL, and ATL. A leader with over 14 years of experience in making complex and high-risk decisions, leading operations, launching various projects in the market, and building future leaders. My expertise lies in sales and business development. I have experience in exploring new markets and expanding existing ones while focusing on improving the top and bottom lines of businesses. Achieved sales increase by optimizing funds across channels as a proficient marketer.

Overview

14
14
years of professional experience
6
6
years of post-secondary education

Work History

GM- Zonal Manager

CEAT LTD.
01.2012 - Current
  • Develop and implement sales strategies, budget and marketing plan and align the same with organization goal.
  • Led a team comprising 3 Regional Offices and the Zonal team, providing strategic guidance and operational support to ensure optimal performance and goal achievement.
  • Analysis market trend, competitor activities and customer buying to create new opportunity and generate demand.
  • Orchestrated complete ownership of the distribution channel business, prospecting and appointing new distributors while driving the growth from existing ones to achieve desired market share.
  • Change Management and responsible for driving all initiatives related to Sales development for the zone.
  • Managing dealer channel expansion & productivity, including site selection, design, execution launch of CEAT exclusive brand outlets.
  • Collected 15% dealer deposit in April to secure growth in FY26.
  • Transformed the distribution network by changing and appointing 6 distributors.

Sr. Product Planner/Manager

CEAT LTD.
05.2019 - 02.2023
  • Handled annual category business of INR 100crs.
  • Responsible for P&L of the category for all 3 BU’s IB, Domestic and OEM.
  • My role involved managing Commercial Radial tyres from start to finish, including developing new products and upgrades based on market research.
  • I worked closely with the R&D/Tech team to bring these products to market, plan launches, and train the sales team.
  • Devising marketing plan to support demand generation.
  • Working closely with OEMs and the International Business team for their product planning and marketing.
  • Manufacturing capacity planning and ascertaining the manufacturing requirements of product families.
  • Increased Market share of the Commercial radial category from 3% to 7% in 2 years.
  • Launched India’s first EV platform in the commercial category.
  • Designed Go to Market strategy for Europe commercial tyre entry.

Sr. Manager -International Business- Marketing & Business Development

CEAT LTD.
03.2016 - 02.2023
  • Expanding globally requires thorough market research to understand the dynamics, trends, and demands of each market.
  • Effective market entry strategies should be developed based on analysis of regulatory environments, cultural differences, and economic conditions.
  • Assess feasibility and recommend suitable entry modes such as exporting, licensing, joint ventures, or establishing subsidiaries.
  • Customizing products or services to meet the specific needs and preferences of diverse international markets.
  • Ensuring compliance with local regulations and standards.
  • Develop global branding strategies that consider cultural differences.
  • Maintain a consistent brand image while allowing for cultural nuances.
  • Create culturally relevant marketing campaigns and use popular advertising channels in specific markets.
  • Efficient delivery of products or services by establishing and managing optimized distribution networks with local partners, distributors, and retailers.
  • First-time participation of Ceat in the SEMA Show in US and Auto Salon in Japan.
  • Effective visibility drive in-shop, outdoors, in Italy, Greece and Spain.
  • Ceat entry on 15 new countries.

RM/ Sr. Regional Manager

CEAT LTD.
03.2014 - 05.2019
  • Annually handling a business of 130 Cr, leading a team of 15 members including regional distribution Managers, commercial managers, and Territory leaders.
  • Managed sales and operations in Haryana and UP through 4 CFAs.
  • Managing 92 authorized dealers, 20 CEAT Exclusive showrooms, and 6 distributors serving over 1500 sub-dealers across Haryana and part of UP.
  • Improving distributor productivity ensuring beat productivity, LPD, sub-dealer schemes and daily secondary sales.
  • Plan & execute BTL activities for demand generation.
  • Ensure good sub-dealer & town coverage, reduce SKUs, promote range selling, and maintain high ROI for distributors.
  • Annual planning, monthly sales planning, stock forecasting & reducing slow-moving SKUs & commercial overdues.
  • Achieved 30% growth in Motorcycle category and increased Market share by7%.
  • Doubled the farm tyre sales in 2 years.
  • Achieved 19% growth in the commercial category.
  • Restructured the entire Distribution landscape of the Agra territory and gained a business growth of 50 lacs/ month.
  • 4 team members got promoted through a rigorous assessment.

Regional Business Manager

CEAT LTD.
03.2014 - 02.2016
  • Developing an annual marketing calendar for the region, including a planned layout and deliverables.
  • Analyzing competitors, creating a campaign map, determining market share, and devising effective countermeasures.
  • Developing & implementing merchandising/visibility plans at partner touchpoints through agencies.
  • Leveraging customer insights to tangible consumer/trade/influencer demand generation through BTL activation.
  • Consumer Activations & visibility drives for new launches.
  • Consumer Engagement and activation for strategic initiatives like “Monsoon Smart” with 360-degree activation around consumers on BTL, bald tyre campaign, Bike, and car tagging, and regional branding.
  • Increased Market share by 43% in the pilot market of Aurangabad for the Motorcycle category.
  • Achieved Distributor Channel coverage of 95%.
  • Executed BTL campaign, on time – in full, with 100% achievement of desired returns.

Territory Leader

CEAT LTD.
01.2012 - 02.2014
  • Assisting in formulating marketing strategies and analyzing local demographic, geographic & psychographic specifications.
  • Reviewing the performance of channel members & driving sales for key categories.
  • Conducting market research, identifying segments, and developing a business plan for prospective partners.
  • Settling claims within assigned TAT with the assistance of a Service Engineer.
  • Executing and managing field marketing programs & promotional activities like dealer meet.
  • Achieved all time high value sales in all the months in FY13-14.
  • Awarded best TL award in annual sales conference in FY14.

Education

PGP-IB -

SRCC
01.2009 - 01.2011

PGP-FP - undefined

International College of Financial Planning
01.2007 - 01.2008

B.SC - undefined

Kirori Mal College
01.2004 - 01.2007

Skills

Business growth strategies

Awards

  • Got Best Regional Manager Award in CEAT for FY 18
  • Got Best Regional Business Manager Award in CEAT for FY 16
  • Awarded with Best Manager in customer focus in FY 15

Additional Locations

  • D-339/1, Shastri Nagar, Meerut, Uttar Pradesh, 250004
  • 2153, Prestige Tranquil, Kokapet, Hyderabad

Timeline

Sr. Product Planner/Manager

CEAT LTD.
05.2019 - 02.2023

Sr. Manager -International Business- Marketing & Business Development

CEAT LTD.
03.2016 - 02.2023

RM/ Sr. Regional Manager

CEAT LTD.
03.2014 - 05.2019

Regional Business Manager

CEAT LTD.
03.2014 - 02.2016

GM- Zonal Manager

CEAT LTD.
01.2012 - Current

Territory Leader

CEAT LTD.
01.2012 - 02.2014

PGP-IB -

SRCC
01.2009 - 01.2011

PGP-FP - undefined

International College of Financial Planning
01.2007 - 01.2008

B.SC - undefined

Kirori Mal College
01.2004 - 01.2007

Similar Profiles

CREATE PROFILE
Amit YadavGM-Zonal Manager South