Amita Bhalla
Delhi
Summary
I am an enthusiastic and creative marketing professional, passionate about enhancing brand presence and community engagement through social media. With skills in Canva, Instagram Reels, and content scheduling tools, I actively manage an Instagram page and leverage data-driven insights to drive growth. I am seeking an entry-level opportunity where I can utilize my skills in content creation, analytics, and campaign strategy.
Overview
6
6
years of professional experience
Work History
Content Writer and Social Media Executive
Aakavi Home Private Ltd
01.2025 - 06.2025
- Company Overview: A company focused on home decor and lifestyle products
- Managed Instagram page, increased follower count by 50% in 3 months
- Copywriting for the team; leading to a 5.3% CTR a growth of 1.2x
- Designed custom Canva posts and reels
- Worked on on-site and off-site content for the launch of a new product line
- Contributed to social media strategy, creating posts that enhanced audience interaction
Senior Executive – Accounts Receivable
Mochiko Shoes Private Ltd
02.2022 - 12.2024
- Company Overview: A footwear manufacturing and retail company
- Managed an accounts receivable portfolio worth ₹600 Cr, serving as the primary point of contact for key clients such as Adidas and Puma
- Responsible for monthly reconciliation of accounts receivable balances with client statements, preparing AR aging reports
- Strengthened client relationships, ensuring faster resolution of disputes and improved collection cycles
Vocational Training Program Intern – Finance
Tata Steel Ltd
05.2019 - 06.2019
- Company Overview: One of the largest steel manufacturers in India
- Assisted in analyzing and optimizing the working capital cycle by evaluating inventory turnover, receivables, and payables data
- Analyzed financial data to identify trends and improve cash flow forecasting
Education
Bachelors - Business Administration
KIIT
06.2021
ISC -
R.V
03.2018
ICSE - undefined
Tarapore School
03.2016
Skills
- Social Media Management
- Editing and creating content
- Deadline management
- Adobe Photoshop
- Buffer
- Canva-Filmora
- HubSpot
- Microsoft Office-Word, PPT, Excel
- SEO-SMM
- SAP-TALLY
CERTIFICATIONS & COURSES
- Google Digital Garage – Fundamentals of Digital Marketing
- HubSpot Social Media Certification
- Canva Design School: Social Media Mastery
Accomplishments
University Topper - Achieved recognition as the university topper in KIIT among 540 students.
Hobbies and Interests
- Community Service - Active member of NGO NSS, creating graphics and posts for Instagram awareness campaigns
- Writer for KIIT - AEWS club
- District-level Volleyball player
- Swimming
Timeline
Content Writer and Social Media Executive
Aakavi Home Private Ltd
01.2025 - 06.2025
Senior Executive – Accounts Receivable
Mochiko Shoes Private Ltd
02.2022 - 12.2024
Vocational Training Program Intern – Finance
Tata Steel Ltd
05.2019 - 06.2019
ICSE - undefined
Tarapore School
Bachelors - Business Administration
KIIT
ISC -
R.V
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