Summary
Overview
Work History
Education
Skills
Certification
Languages
Personal Information
Hobbies and Interests
Online Learning
Timeline
Generic

Amita Harish Padannakkara

Mumbai,MH

Summary

Data Analysis Specialist with 12+ years of experience in web analytics, data analysis, and digital marketing. Proven ability to leverage Google Analytics, Google Tag Manager, R Studio, and other tools to drive data-driven insights and optimize performance for e-commerce, media, and insurance clients. Expertise in GA4 migration, data visualization, and developing data-driven strategies to improve website traffic, user engagement, and conversion rates. Seeking a challenging role where I can leverage my analytical skills and experience to contribute to the success of a growing organization.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Data Analysis Specialist

Publicis Groupe
11.2021 - Current
  • Served as SPOC for German e-commerce clients (Grohe, Villeroy & Boch, Henkel, etc.), providing data analysis and insights to optimize their online presence.
  • Conducted Google Analytics 4 (GA4) implementations, migrations, and quality assurance.
  • Managed GA4 accounts, including event creation, consent management, sub-property creation, and dataLayer integration.
  • Created and maintained tracking guidelines, collaborating with developers for code implementation.
  • Provided ongoing quality analysis and follow-up with clients, consultants, and global team members.
  • Developed Looker Studio reports for GA4 data analysis, including client and server-side data comparisons.
  • Delivered GA4 training sessions for clients.

Deputy Manager – Analytics

Network18 Media & Investments Ltd
09.2018 - 11.2021
  • Managed analytics for News18, CNBCTV18, and In.com websites.
  • Utilized Google Analytics to analyze website traffic, user behavior, pageviews, and engagement.
  • Developed R Studio codes to extract data from Google Analytics for in-depth analysis.
  • Integrated Google Firebase with News18, Moneycontrol, CNBCTV18, and Firstpost apps, defining and testing events.
  • Conducted social media analysis (Facebook, Twitter, Instagram, YouTube) using internal and third-party tools.
  • Monitored website performance, identifying and reporting technical issues and SEO errors.
  • Reviewed ComScore URLs and figures for monthly reporting.
  • Prepared strategic insights presentations for senior management.
  • Managed user access for analytics tools, ensuring appropriate permissions and security.
  • Coordinated the CNBCTV18.com website revamp, including code implementation and quality checks.
  • Migrated to Google Tag Manager, creating and modifying variables, tags, and triggers.

Assistant Manager

SBI Life Insurance
01.2015 - 09.2018
  • Managed campaigns, utilizing R Studio to analyze large datasets and identify eligible customers.
  • Introduced K-means cluster analysis to segment customers.
  • Contributed to the development of the Lead Management System (LMS), coordinating with consultants, sales, and IT teams.
  • Conducted User Acceptance Testing (UAT) for LMS modules (desktop and mobile).
  • Automated regular reports using VBA-macro codes, reducing manual effort.
  • Tracked online channel activities and analyzed online traffic with customer analysis using R Studio, linking to Lead-Quotation-Proposal & Issuance.

Analyst

Brandscapes Worldwide Pvt. Ltd.
12.2012 - 01.2015
  • Monitored and reported on brand health tracking dashboards, extracting data and reporting metrics related to brand performance.
  • Developed Excel-based tools (MWB dashboard) to analyze consumer behavior and preferences for a beverage corporation.
  • Provided analytics support for ad-hoc requests, analyzing consumer data, sales data, and third-party data.

Education

M.Sc - Computer Science

Mumbai University
01.2020

PG Diploma - Applied Statistics with Software

Mumbai University
01.2012

B.Sc - Statistics

Sathaye College
01.2011

12th - Science Stream

St. John’s School
Abu road, Rajasthan
01.2008

10th - undefined

St. John’s School
Abu road, Rajasthan
01.2006

Skills

  • Google Analytics (GA4)
  • Google Tag Manager (GTM)
  • Jentis Tag Manager
  • Firebase
  • Appstore Analytics
  • Playstore Analytics
  • Looker Studio
  • Power BI
  • Facebook Insights
  • Twitter Analytics
  • Instagram Analytics
  • YouTube Analytics
  • CrowdTangle
  • Social Blade
  • Meta Analytics
  • R Studio
  • SAS
  • Excel VBA Macros
  • JavaScript
  • Python (Basic)
  • Google Search Console
  • ComScore URL analysis
  • Campaign Management
  • User Acceptance Testing (UAT)
  • Alteryx (Basic)
  • PowerPoint
  • Data Mining
  • Report Automation
  • A/B Testing
  • Tag Management
  • Digital Marketing

Certification

  • Base SAS (A00-211)
  • Google Analytics - GA4

Languages

English
Hindi
Malayalam
Marathi

Personal Information

  • Date of Birth: 03/10/90
  • Gender: Female

Hobbies and Interests

  • Kalarippayattu martial arts and fire show performance
  • Yoga
  • Blowing Conch (Shank)
  • Macrame (@threads_to_knots on Instagram)
  • Jogging/running
  • Trekking
  • Playing badminton
  • Surfing the web
  • Traveling
  • Cooking
  • Conduct Kalarippayattu classes in Master’s absence for advanced students

Online Learning

  • Strengthen Your Decision Making with Generative AI
  • Leveraging the Power of Social Intelligence in the Age of AI
  • Data Analysis in Power BI with ChatGPT and Ms copilot
  • Chat GPT and AI for creating powerpoint presentations
  • ChatGPT and AI for Ms Excel

Timeline

Data Analysis Specialist

Publicis Groupe
11.2021 - Current

Deputy Manager – Analytics

Network18 Media & Investments Ltd
09.2018 - 11.2021

Assistant Manager

SBI Life Insurance
01.2015 - 09.2018

Analyst

Brandscapes Worldwide Pvt. Ltd.
12.2012 - 01.2015

PG Diploma - Applied Statistics with Software

Mumbai University

B.Sc - Statistics

Sathaye College

12th - Science Stream

St. John’s School

10th - undefined

St. John’s School

M.Sc - Computer Science

Mumbai University

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Amita Harish Padannakkara