AMITA SINGH
Mumbai
Summary
Marketing professional with 10+ years of experience in developing data driven media campaigns, content research and planning. Strong background in Marketing Analytics and Communications. Extensively worked on data tools for Quantitative & Qualitative research and draw actionable insights.
Overview
12
12
years of professional experience
Work History
Manager - Strategy and Insights
Zee Entertainment Enterprises Limited
Mumbai
11.2022 - Current
- Responsible for generating data driven insights to understand television viewing patterns and make strategies to increase channel viewership
- Contributing strategically to content inputs and viewership analysis based on Quantitative & Qualitative research with the help of media software like BARC/YUMI
- Developed and implemented for launch & sustenance campaigns & coordinate with internal stakeholders for launches based on the benchmark study for the genre and competitors in the similar Market.
- Guiding the channel team in tactical planning of FPC, On Air promotions and Ad Break strategy
- Conducting extensive research to derive and map core audience for television and digital media platforms of the channel
Manager – Client Servicing
TAM Media Research Pvt. Ltd.
Mumbai
08.2016 - 11.2021
- Monetised and managed Client Partnerships with a diverse blend of Media – spanning TV, Internet and Print
- Provided customised brand measurement solutions for the clients with special projects: Campaign Analysis Product Launch audit, Media perception study
- Coordinated with Corporate Communication and Marketing team to set strategies for effective content creation
- Measured and reported the performance of marketing campaigns and assess its ROI against the set goals
Deputy Manager – Marketing Communications
Square Yards Consultancy Pvt. Ltd.
Mumbai
05.2015 - 06.2016
- Planned and executed all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Coordinated with media/creative agencies for new content requirements on digital platforms like media releases, key messages, media FAQs
- Managed the web presence of all social media accounts & website to ensure positive online presence
- Supported Sales Team in meeting their goals by providing strategic and effective digital campaign options and sales presentations
Assistant Manager - Brand Promotions
Coromandel International Ltd.
Hyderabad
06.2013 - 02.2015
- Implemented marketing initiatives which helped to increase product visibility and market performance
- Increased sales revenues by 35% over a year by promoting products and store promotions
- Managed mass media TV ads, print media & web seminars for enhancing brand & product promotions
Relationship Manager
HDFC Bank Ltd.
Pune
05.2012 - 12.2012
- Track record in achieving sales targets spread across Liabilities, Retail Assets, Business Banking, Credit Cards etc.
- Acted as single point contact for all requirements of High-Net-Worth customer
Education
MBA/PGPM -
ICFAI Business School
01.2012
B. Sc. -
Lucknow university
01.2010
12th -
R.L.B. Sr. Sec. School, Lucknow
01.2005
10th -
Rockvale Academy, Darjeeling
01.2003
Skills
- Strategic Planning & Leadership
- Marketing and Communication Plans
- Media Analytics & Research
- Brand Promotion
- Client Management
- Campaign design & Execution
- Data Analytics
- Team Management
Targeting Assignments
Consulting, Research & Analytics and Client Management
Professional Highlights
- Received ‘Sabre Awards’ in Superior Achievement in Measurement & Evaluation for Godrej Group at TAM Media Research Pvt. Ltd., Mumbai
- Awarded with ‘Rising Star award’ in Client Servicing category at TAM Media Research Pvt. Ltd., Mumbai
- Awarded twice with ‘Employee of the month’ for the outstanding performance in Client Servicing at TAM Media Research Pvt. Ltd., Mumbai
- Awarded twice with ‘Marketing pillar of the month’ for the outstanding performance in marketing communications at Square Yards Consultancy Pvt. Ltd., Mumbai
Personal Information
Date of Birth: 10/24/88
Languages
English and Hindi
Languages
Hindi
First Language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
Timeline
Manager - Strategy and Insights
Zee Entertainment Enterprises Limited
11.2022 - Current
Manager – Client Servicing
TAM Media Research Pvt. Ltd.
08.2016 - 11.2021
Deputy Manager – Marketing Communications
Square Yards Consultancy Pvt. Ltd.
05.2015 - 06.2016
Assistant Manager - Brand Promotions
Coromandel International Ltd.
06.2013 - 02.2015
Relationship Manager
HDFC Bank Ltd.
05.2012 - 12.2012
MBA/PGPM -
ICFAI Business School
B. Sc. -
Lucknow university
12th -
R.L.B. Sr. Sec. School, Lucknow
10th -
Rockvale Academy, Darjeeling
Similar Profiles
Udit ChunawalaUdit Chunawala
TV Promo Mixing Engineer at Zee Entertainment Enterprises Limited, MumbaiTV Promo Mixing Engineer at Zee Entertainment Enterprises Limited, Mumbai
SIDDHARTH K RAOSIDDHARTH K RAO
Software Development Engineer at Zee Entertainment Enterprises LimitedSoftware Development Engineer at Zee Entertainment Enterprises Limited
Gowtham K.SGowtham K.S
Technical Lead at ZEE Entertainment Enterprises LimitedTechnical Lead at ZEE Entertainment Enterprises Limited