Amita Singh
Digital Marketing, Sales, and Key Account Manager
Gurgaon,HR
Summary
Dynamic professional with a unique blend of expertise in Digital Marketing, Sales, and Key Account Management. Proven track record in driving revenue growth, optimizing digital marketing strategies, building customer relationships, and executing sales campaigns. Highly skilled in using data-driven insights to shape marketing strategies, enhance partner engagement, and drive sales performance across platforms. Adapt at negotiating, problem-solving, and leading cross-functional teams to exceed business objectives.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Senior Key Account Manager
Swiggy
03.2023 - 09.2023
- Managed key accounts in the F&B and hospitality sector, optimizing both sales and digital engagement.
- Utilized data analytics and digital marketing tools to track partner performance, creating personalized marketing strategies that increased online visibility and partner engagement.
- Worked closely with partners to integrate digital campaigns, such as promotions and digital advertising, driving higher sales and increasing GMV.
- Increased partner satisfaction and revenue by introducing data-driven marketing tactics to improve user engagement and conversion rates.
- Led SEO and SEM efforts to drive organic traffic and improve digital visibility for partner outlets.
Revenue Lead
Oyo Hotels & Rooms
02.2022 - 04.2023
- Managed a ₹3.5 Cr portfolio, responsible for GMV growth, partner alignment, and online revenue generation through digital channels.
- Drove revenue growth through a combination of digital marketing campaigns (email marketing, SEM, social media ads) and direct sales initiatives.
- Implemented a CRM strategy that improved lead nurturing and conversion through automated follow-ups and targeted digital marketing efforts.
- Worked on optimizing the customer journey via website enhancements, paid search campaigns, and data analytics to drive higher booking volumes and customer retention.
- Led the integration of digital marketing strategies across regional campaigns, enhancing OYO’s brand presence and driving direct bookings through SEO optimization.
Senior Business Development Manager
Unacademy
08.2020 - 01.2022
- Maintained an extensive database of prospective customers and potential projects coming up for bid
- Worked as part of a team that developed new methods for expanding business into new geographic territory
- Sale of all educational products and courses
- Developed business growth plans by identifying key clients, critical targets and priority service lines
- Driving maximum revenue from sale of high revenue products and maintaining good relationship with customers
- Improved customer acquisition rates through targeted discussions on market segmentation and pricing strategies
- Identified cross-selling opportunities through ongoing customer needs analysis
Senior Relationship Manager
ICICI Securities
09.2019 - 07.2020
- Sold financial products through both traditional sales methods and digital platforms, utilizing webinars, email campaigns, and social media outreach.
- Engaged in online marketing activities to promote mutual funds, shares, and other investment products to a targeted audience.
- Conducted webinars and online workshops to educate potential clients, generating leads and improving sales conversion rates.
- Focused on customer retention by providing personalized investment advice and continuous digital communication through newsletters and social media.
Education
MBA - Marketing
Asia Pacific Institute Of Management
Delhi, India 05.2001 -
Bachelor of Science - Forensic Science
Sam Higginbottom Institute of Agriculture
Prayagraj, India 05.2001 -
High School Diploma -
Tagore Public School
Prayagraj, India 05.2001 -
High School Diploma -
Girls High School And College
Prayagraj, India 05.2001 -
Skills
Digital Marketing Strategy & Campaigns
Accomplishments
- Digital Sales Growth: Leveraged digital marketing channels to drive significant sales and revenue growth for key accounts across various platforms.
- Award-Winning Performance: Recognized by Ritesh Agarwal (Founder, OYO) for extraordinary performance in revenue generation, particularly through digital marketing integration.
- Improved ROI: Increased ROI on digital ad spend by optimizing paid search campaigns and improving lead conversion rates through data analytics.
- Enhanced Online Visibility: Improved organic traffic and customer engagement through SEO and SEM strategies, resulting in increased sales for partners and clients.
- Client Retention & Cross-Selling: Strengthened client relationships and improved retention rates through targeted email marketing and personalized promotions.
Certification
• Digital Marketing Certified(Udemy)
Timeline
Senior Key Account Manager
Swiggy
03.2023 - 09.2023
Revenue Lead
Oyo Hotels & Rooms
02.2022 - 04.2023
Senior Business Development Manager
Unacademy
08.2020 - 01.2022
Senior Relationship Manager
ICICI Securities
09.2019 - 07.2020
MBA - Marketing
Asia Pacific Institute Of Management
05.2001 -
Bachelor of Science - Forensic Science
Sam Higginbottom Institute of Agriculture
05.2001 -
High School Diploma -
Tagore Public School
05.2001 -
High School Diploma -
Girls High School And College
05.2001 -
• Digital Marketing Certified(Udemy)
• IRDA: Certification for Corporate Agent (CAI1503190295)
• NISM V A: Mutual Fund Distribution Certification (NISM - 201900019931)
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