Amita Tripathi
Digital Marketer
Delhi (NCR)
Summary
Solutions-focused, meticulous and result-oriented professional with 2.6 years of a successful career with diverse roles distinguished by commended performance and proven results.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Freelancer
Freelancing
4 2023 - Current
- We created Internet marketing activities to acquire and retain new clients through email campaign, affiliate marketing and social media marketing
- Worked on Social Media management & content writing.
Business Development & Campaign Management
ADSILE MEDIA PVT LTD.
04.2022 - 03.2023
- Responsible for planning & Execution of all the briefs receiving from clients
- Managed Facebook, Instagram & Google A/C with respective clients to create a desired results
- Monitor the campaign performance & optimization
- Handling Publishers CPI/CPR/CPA: managing traffic, optimize traffic, scaling campaigns and quick right delivery and arrange right traffic.
Executive - International Media Delivery
XAPADS MEDIA PVT LTD
03.2021 - 03.2022
- Worked in their Inhouse products i.e
- Gorilla Coupons & Earn Easy
- Gorilla Coupons (Coupon Website): Handling all the coupons for their respective Brands, Contents, SEO, Creatives, Display Ads etc
- Earn Easy (Incentive App): Managed Fraud detection, reviewing in the Google console & as well as keep eye on the entire user journey Setting up the campaign and optimization and creating reports for clients and internal team to take a step on the campaign.
Internship - CPI /CPA – Campaign Delivery
INNOV8MOB PVT LTD.
04.2019 - 01.2021
- Establishing long-term business relationships & managing the end to end campaign and was responsible for entire campaign performance
- Manageing the entire Stats and analyzing the performance report for better performance.
Internship - Social Media Executive
Never Ending Steps
02.2020 - 10.2020
- Managed multiple Social Media Platforms and worked on the optimization of SEO to grow website traffic and increase brand awareness
- Created Images, GIPHY, Memes, Articles, and Video content for all and social media Platform.
Education
Bachelor of Business Administration -
09.2016 - 05.2019
Skills
Certified in Digital Marketing
Campaign Optimization
MS Office
Google Analytics
Blogger
Social Media Management
Content Creation
Toolsandplatforms
- Tools - Integrations process with 3rd Party Platforms and APIs.
- Fraud detection tool - mfilter machine advertising P360.
- Attribution tools - AppsFlyer, Branch, Adjust, Singular.
- 3rd party tracking platform Trackier affise Offerslook.
Timeline
Business Development & Campaign Management - ADSILE MEDIA PVT LTD.
04.2022 - 03.2023
Executive - International Media Delivery - XAPADS MEDIA PVT LTD
03.2021 - 03.2022
Internship - Social Media Executive - Never Ending Steps
02.2020 - 10.2020
Internship - CPI /CPA – Campaign Delivery - INNOV8MOB PVT LTD.
04.2019 - 01.2021
Institute of Management & Research - Bachelor of Business Administration,
09.2016 - 05.2019
Digital Marketing Freelancer - Freelancing
4 2023 - Current