Summary
Overview
Work History
Education
Skills
Toolsandplatforms
Timeline
Amita Tripathi

Amita Tripathi

Digital Marketer
Delhi (NCR)

Summary

Solutions-focused, meticulous and result-oriented professional with 2.6 years of a successful career with diverse roles distinguished by commended performance and proven results.

Overview

6
6
years of professional experience
3
3
years of post-secondary education
2
2
Languages

Work History

Digital Marketing Freelancer

Freelancing
4 2023 - Current
  • We created Internet marketing activities to acquire and retain new clients through email campaign, affiliate marketing and social media marketing
  • Worked on Social Media management & content writing.

Business Development & Campaign Management

ADSILE MEDIA PVT LTD.
04.2022 - 03.2023
  • Responsible for planning & Execution of all the briefs receiving from clients
  • Managed Facebook, Instagram & Google A/C with respective clients to create a desired results
  • Monitor the campaign performance & optimization
  • Handling Publishers CPI/CPR/CPA: managing traffic, optimize traffic, scaling campaigns and quick right delivery and arrange right traffic.

Executive - International Media Delivery

XAPADS MEDIA PVT LTD
03.2021 - 03.2022
  • Worked in their Inhouse products i.e
  • Gorilla Coupons & Earn Easy
  • Gorilla Coupons (Coupon Website): Handling all the coupons for their respective Brands, Contents, SEO, Creatives, Display Ads etc
  • Earn Easy (Incentive App): Managed Fraud detection, reviewing in the Google console & as well as keep eye on the entire user journey Setting up the campaign and optimization and creating reports for clients and internal team to take a step on the campaign.

Internship - CPI /CPA – Campaign Delivery

INNOV8MOB PVT LTD.
04.2019 - 01.2021
  • Establishing long-term business relationships & managing the end to end campaign and was responsible for entire campaign performance
  • Manageing the entire Stats and analyzing the performance report for better performance.

Internship - Social Media Executive

Never Ending Steps
02.2020 - 10.2020
  • Managed multiple Social Media Platforms and worked on the optimization of SEO to grow website traffic and increase brand awareness
  • Created Images, GIPHY, Memes, Articles, and Video content for all and social media Platform.

Education

Bachelor of Business Administration -

Institute of Management & Research
09.2016 - 05.2019

Skills

Certified in Digital Marketing

Toolsandplatforms

  • Tools - Integrations process with 3rd Party Platforms and APIs.
  • Fraud detection tool - mfilter machine advertising P360.
  • Attribution tools - AppsFlyer, Branch, Adjust, Singular.
  • 3rd party tracking platform Trackier affise Offerslook.

Timeline

Business Development & Campaign Management - ADSILE MEDIA PVT LTD.
04.2022 - 03.2023
Executive - International Media Delivery - XAPADS MEDIA PVT LTD
03.2021 - 03.2022
Internship - Social Media Executive - Never Ending Steps
02.2020 - 10.2020
Internship - CPI /CPA – Campaign Delivery - INNOV8MOB PVT LTD.
04.2019 - 01.2021
Institute of Management & Research - Bachelor of Business Administration,
09.2016 - 05.2019
Digital Marketing Freelancer - Freelancing
4 2023 - Current
Amita TripathiDigital Marketer