Open To Work
AMITESH AWASTHI
Bangalore
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Manager
Dainik Bhaskar Corporate Office
Bengaluru, Karnataka
10.2025 - Current
- Managed large-scale projects and build new channels of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Prepared sales presentations for clients showing success and credibility of products.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
Deputy Manager
The Times of India
Bangalore
08.2023 - 10.2025
- Drove strategic planning and robust client management techniques forward, culminating in a 24% year-over-year growth and successful onboarding of 11 new accounts.
- Conducted extensive competitive market analysis, leveraging data-driven insights to achieve a 13% increase in corporate market share.
- Coordinated with creative and marketing teams to spearhead the creation of breakthrough advertising campaigns, ensuring high-impact launches for Lenovo, TTK Prestige, and Britannia.
- Led the comprehensive development and implementation of Lenovo's SAFA ad campaign, securing ₹3.72 Crores revenue in four months across various media platforms.
- Executed comprehensive budget planning for client campaigns, applying financial acumen and project management tools to drive high ROI.
- Leveraged PowerBI to analyze 12 months of campaign data, identifying trends and insights that led to a 15% improvement in client engagement strategies.
Deputy Manager
Fever FM
Hyderabad
12.2020 - 07.2023
- Optimized client interaction processes through strategic campaign management, achieving a sales target of 102%.
- Analyzed campaign performance across Radio, Print, HTDS, and other HT Media platforms using advanced analytics tools to measure effectiveness and optimize future strategies.
- Applied integrated media plan in finalizing Hyundai's campaign, netting a revenue boost of ₹23 Lakhs.
- Leveraged market analysis skills to onboard 27 new clients, enhancing geographic presence and increasing revenue.
- Enhanced media solution offerings, transforming a radio deal into a diverse platform strategy for GEF and driving monthly revenue from ₹2 Lakhs to ₹10.75 Lakhs.
- Managed end-to-end media campaigns, including budgeting, scheduling, and tracking, ensuring efficient execution and high client satisfaction.
- Extracted insights from marketing data to identify trends, improve targeting, and inform strategic decision-making for future campaigns.
- Established goal setting frameworks to direct team efforts, increasing efficiency in campaign execution by 15% within a quarter.
- Monitored key metrics across media platforms, tracking performance and aligning strategies to increase campaign efficiency by 10%.
Account Manager
Radio Mirchi
Raipur
04.2019 - 08.2020
- Achieved 98% of the assigned annual revenue target of ₹88 Lakhs, contributing 42% to the overall revenue of the station.
- Executed comprehensive launch campaign for Honda Activa 6G, combining AV production, Radio and Digital media for enhanced regional market penetration.
- Developed tailored promotional tactics integrating digital and print media to enhance Chhattisgarh government's campaign efficiency.
- Formulated comprehensive pre, post, and actual P&L statements for all station activations, ensuring high profitability and operational efficiency.
- Built strong relationships with clients and external partners; negotiated cost-effective rates for campaign activities, maximizing value and ROI.
- Secured and upsold advertising packages for key accounts, achieving 15% increase in client spend while maintaining a client retention rate of 95%.
Management Trainee
Oxford University Press
Navi Mumbai
07.2018 - 04.2019
- Successfully managed a portfolio worth ₹1.21 Cr across 125 schools in regions including Vashi, Nerul, Seawoods, Kharghar, Panvel, Pen, Rasayani, and Khopoli.
- Initiated and executed 19 educational workshops over 5 months-covering diverse subjects to strengthen client relationships and enhance value delivery.
- Secured the only Oxford Advantage (digital learning solution) deal in the entire West Zone, contributing ₹17 Lakhs in revenue and setting a regional benchmark.
- Identified new high-potential markets, utilizing business intelligence and outreach strategies to drive ₹7 Lakhs in additional revenue.
- Oversaw retail sales strategies to maximize visibility and market penetration, resulting in a 15% increase in regional sales over 6 months.
- Coordinated wholesale distribution channels for educational materials across key markets, achieving increase in efficiency within 6 months.
- Improved workshop efficiencies by onboarding renowned authors for better client experience and increased business opportunities.
- Ensured accountability in handling client by implementing rigorous follow ups with stakeholders.
Education
PGC - Media & Entertainment
MICA
Ahmedabad08-2021
MBA (PGDM) -
BITM, SBS
Pune05-2018
BE - Metallurgy
OPJIT
Raigarh04-2016
Skills
- Media planning and digital advertising
- Advertising sales strategies
- Campaign management
- Data analysis and strategy
- Critical thinking and problem solving
- Brand management and content strategy
- Digital marketing expertise
- Microsoft Office proficiency
- Sales and marketing strategies
- Project management skills
- Relationship building
- Negotiation techniques
Languages
Hindi
First Language
English
Proficient (C2)
C2
Certification
- Postgraduate Certificate in Media and Entertainment Management
Accomplishments
- Sales Mega Star (2022) for overachieving sales targets
- New Business Development Rockstar (2023) for onboarding a maximum of clients in a specific time
Timeline
Senior Manager
Dainik Bhaskar Corporate Office
10.2025 - Current
Deputy Manager
The Times of India
08.2023 - 10.2025
Deputy Manager
Fever FM
12.2020 - 07.2023
Account Manager
Radio Mirchi
04.2019 - 08.2020
Management Trainee
Oxford University Press
07.2018 - 04.2019
PGC - Media & Entertainment
MICA
MBA (PGDM) -
BITM, SBS
BE - Metallurgy
OPJIT