Summary
Overview
Work History
Education
Skills
Languages
Certification
Accomplishments
Timeline
Generic

AMITESH AWASTHI

Bangalore

Summary

Media Manager with 6+ years in advertising, sales, and media planning. MBA graduate specializing in Media and Entertainment Management. Expertise in integrated marketing solutions and data-driven media planning. Proficient in programmatic advertising, including DSPs and SSPs.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Deputy Manager

The Times of India
Bangalore
08.2023 - Current
  • Drove strategic planning and robust client management techniques forward, culminating in a 24% year-over-year growth and successful onboarding of 11 new accounts.
  • Conducted extensive competitive market analysis, leveraging data-driven insights to achieve a 13% increase in corporate market share.
  • Coordinated with creative and marketing teams to spearhead the creation of breakthrough advertising campaigns, ensuring high-impact launches for Lenovo, TTK Prestige, and Britannia.
  • Led the comprehensive development and implementation of Lenovo's SAFA ad campaign, securing ₹3.72 Crores revenue in four months across various media platforms.
  • Executed comprehensive budget planning for client campaigns, applying financial acumen and project management tools to drive high ROI.
  • Leveraged PowerBI to analyze 12 months of campaign data, identifying trends and insights that led to a 15% improvement in client engagement strategies.

Deputy Manager

Fever FM
Hyderabad
12.2020 - 07.2023
  • Optimized client interaction processes through strategic campaign management, achieving a sales target of 102%.
  • Analyzed campaign performance across Radio, Print, HTDS, and other HT Media platforms using advanced analytics tools to measure effectiveness and optimize future strategies.
  • Applied integrated media plan in finalizing Hyundai's campaign, netting a revenue boost of ₹23 Lakhs.
  • Leveraged market analysis skills to onboard 27 new clients, enhancing geographic presence and increasing revenue.
  • Enhanced media solution offerings, transforming a radio deal into a diverse platform strategy for GEF and driving monthly revenue from ₹2 Lakhs to ₹10.75 Lakhs.
  • Managed end-to-end media campaigns, including budgeting, scheduling, and tracking, ensuring efficient execution and high client satisfaction.
  • Extracted insights from marketing data to identify trends, improve targeting, and inform strategic decision-making for future campaigns.
  • Established goal setting frameworks to direct team efforts, increasing efficiency in campaign execution by 15% within a quarter.
  • Monitored key metrics across media platforms, tracking performance and aligning strategies to increase campaign efficiency by 10%.

Account Manager

Radio Mirchi
Raipur
04.2019 - 08.2020
  • Achieved 98% of the assigned annual revenue target of ₹88 Lakhs, contributing 42% to the overall revenue of the station.
  • Executed comprehensive launch campaign for Honda Activa 6G, combining AV production, Radio and Digital media for enhanced regional market penetration.
  • Developed tailored promotional tactics integrating digital and print media to enhance Chhattisgarh government's campaign efficiency.
  • Formulated comprehensive pre, post, and actual P&L statements for all station activations, ensuring high profitability and operational efficiency.
  • Built strong relationships with clients and external partners; negotiated cost-effective rates for campaign activities, maximizing value and ROI.
  • Secured and upsold advertising packages for key accounts, achieving 15% increase in client spend while maintaining a client retention rate of 95%.

Management Trainee

Oxford University Press
Navi Mumbai
07.2018 - 04.2019
  • Successfully managed a portfolio worth ₹1.21 Cr across 125 schools in regions including Vashi, Nerul, Seawoods, Kharghar, Panvel, Pen, Rasayani, and Khopoli.
  • Initiated and executed 19 educational workshops over 5 months-covering diverse subjects to strengthen client relationships and enhance value delivery.
  • Secured the only Oxford Advantage (digital learning solution) deal in the entire West Zone, contributing ₹17 Lakhs in revenue and setting a regional benchmark.
  • Identified new high-potential markets, utilizing business intelligence and outreach strategies to drive ₹7 Lakhs in additional revenue.
  • Oversaw retail sales strategies to maximize visibility and market penetration, resulting in a 15% increase in regional sales over 6 months.
  • Coordinated wholesale distribution channels for educational materials across key markets, achieving increase in efficiency within 6 months.
  • Improved workshop efficiencies by onboarding renowned authors for better client experience and increased business opportunities.
  • Ensured accountability in handling client by implementing rigorous follow ups with stakeholders.

Education

PGC - Media & Entertainment

MICA
Ahmedabad
08-2021

MBA (PGDM) -

BITM, SBS
Pune
05-2018

BE - Metallurgy

OPJIT
Raigarh
04-2016

Skills

  • Media planning and digital advertising
  • Advertising sales strategies
  • Campaign management
  • Data analysis and strategy
  • Critical thinking and problem solving
  • Brand management and content strategy
  • Digital marketing expertise
  • Microsoft Office proficiency
  • Sales and marketing strategies
  • Project management skills
  • Relationship building
  • Negotiation techniques

Languages

Hindi
First Language
English
Proficient (C2)
C2

Certification

  • Postgraduate Certificate in Media and Entertainment Management

Accomplishments

  • Sales Mega Star (2022) for overachieving sales targets
  • New Business Development Rockstar (2023) for onboarding a maximum of clients in a specific time

Timeline

Deputy Manager

The Times of India
08.2023 - Current

Deputy Manager

Fever FM
12.2020 - 07.2023

Account Manager

Radio Mirchi
04.2019 - 08.2020

Management Trainee

Oxford University Press
07.2018 - 04.2019

PGC - Media & Entertainment

MICA

MBA (PGDM) -

BITM, SBS

BE - Metallurgy

OPJIT

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