Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Work Preference
Interests
Timeline
Generic
AMIT GUPTA

AMIT GUPTA

Bengaluru,Karnataka

Summary

With over 13 years of expertise in Ad Operations and Client Servicing across International and Domestic markets, excel in driving Ad Operations and providing robust support for Sales operations. Currently a Senior Manager at Paytm, specializing in Performance Marketing and Key Account Management. Proficient in Google Ad Manager 360, DFP, DCM, and Programmatic Sales. Adept in Customer Service, Cross- cultural Communication, and Publisher Account Management. Committed to delivering high- quality solutions and nurturing enduring client relationships.

Overview

13
13
years of professional experience

Work History

Senior Manager

Paytm
Bengaluru
08.2023 - Current
  • Heading Ad Operations for the West region, focusing on
    optimization, upselling, and farming strategies for clients in
    Telecom, FMCG, BFSI, and Media & Entertainment sectors
  • Employed data-driven insights to inform decision-making,
    yielding a return on investment increase of over 40%
  • Managing alignment between internal and external
    stakeholders' expectations
  • Leading the integration of a CRM automation tool for
    Operations to automate reporting and centralize data
  • Providing mentorship and management to trafficking experts
    to ensure the delivery of high-quality performance

Senior Manager

IPG Mediabrands
Mumbai
01.2021 - 08.2023
  • Guided cross-functional teams in meeting project milestones
    and delivering superior results across EMEA, UK, LATAM, and
    the US
  • Spearheaded Taxonomy Governance efforts, resulting in a
    92% reduction in missing spends for over 50 global clients
    across platforms, ensuring precise budget tracking
  • Developed dashboards for analyzing revenue gaps across
    platforms
  • Handled 10 key accounts including Amazon, J&J, Mini
    Cooper, BMW, Coke, LEGO, and Fox Entertainment
  • Elevated team performance through extensive training and
    fostering collaborative work environment
  • Directed large-scale projects and implemented new systems,
    tools, and processes to accomplish ambitious objectives

Assistant Manager

Viacom18 Media Private
11.2016 - 12.2020
  • Executed digital advertising campaigns totaling over 4 crore
    across diverse sectors including FMCG, Dotcom, App,
    Automobile, Jewelry, Lifestyle, E-commerce, and Handsets,
    utilizing Google Ad Manager
  • Supervised day-to-day operations to meet performance,
    quality and KPI expectations
  • Increased customer satisfaction by 20% through prompt
    resolution of complaints
  • Generated performance evaluation reports to verify client
    KPIs, objectives, and expectations
  • Executed and optimized programmatic campaigns, including
    PG and PMP
  • Implemented performance campaigns utilizing CPC, CPA,
    CPR, and CPS models

Sr. Ad Solutions Engineer

Mode Media Corporation, Glam Media
11.2012 - 10.2016
  • Led a team of 5 individuals to provide end-to-end solutions for
    clients
  • Developed technical presentations and proposed solutions
    for client issues
  • Enhanced system efficiency by identifying bottlenecks and
    implementing optimizations
  • Established strong relationships with key stakeholders, leading
    to exceptional satisfaction scores and an 18% increase in
    repeat business
  • Resolved 70% of issues within first contact, expediting issue
    resolutions by utilizing advanced troubleshooting tools such as
    Fiddler, and Charles
  • Aided in the implementation of optimized code fixes on
    publishers' websites to address various CSS, JavaScript, and
    HTML-related issues pertaining to ads

Web Publisher/Developer

British Telecom
01.2011 - 11.2012
  • Managed content publishing for BT web channels across
    more than 20 locales
  • Contributed to over 100 new webpage developments,
    regional launches, and content migration tasks for BT's
    in-house websites
  • Led quality assurance initiatives, reducing error rates in by 15%
    Collaborated with cross-cultural teams to facilitate and
    uphold the governance process for the release of country specific content
  • Reduced website downtime by 20% through regular updates,
    maintenance, and troubleshooting

Education

B. Tech - Information Technology

Dr. A.P.J. Abdul Kalam Technical University
Agra
07.2010

Senior Secondary School -

Milton Public School
Agra
03.2006

High School Diploma -

St. Francis Convent School
Agra
03.2003

Skills

  • Client Management
  • Analytical Thinking
  • Process Improvement
  • Strategic Planning
  • Troubleshooting and problem resolution
  • Data-driven decision-making
  • Cross-Functional Collaboration
  • Cross-functional Team Coordination
  • Resource Allocation
  • Performance Tracking and Evaluation
  • Negotiation and Conflict Resolution
  • Employee Development
  • Budget Administration

Accomplishments

  • Implemented Nielsen - Digital Ad Rating certification: Helped make VOOT more compliant with Advertisers/Agencies
  • Improved App/Desktop UI: Suggested UI changes to Creators platform Resulting in easy navigation with fewer clicks to relevant information
  • Received accolades from clients and stakeholders for upholding ethical standards and consistently delivering high-quality work

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Company CultureCareer advancementWork-life balanceFlexible work hoursWork from home option

Interests

Swimming

Table Tennis

Guitar

Timeline

Senior Manager

Paytm
08.2023 - Current

Senior Manager

IPG Mediabrands
01.2021 - 08.2023

Assistant Manager

Viacom18 Media Private
11.2016 - 12.2020

Sr. Ad Solutions Engineer

Mode Media Corporation, Glam Media
11.2012 - 10.2016

Web Publisher/Developer

British Telecom
01.2011 - 11.2012

B. Tech - Information Technology

Dr. A.P.J. Abdul Kalam Technical University

Senior Secondary School -

Milton Public School

High School Diploma -

St. Francis Convent School

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