Analytical and research analyst with 7+ years of experience in service industries. Skilled in interpreting and analyzing data to drive growth in CPG retail and market research. Provides insights, analytics, and reports to inform decision-making. Proficient in sales trend analysis, data visualization, business insights, and client recommendations globally and in the US market. Led successful implementation of Project Macro Snacks, expanding services into new regions. Completed CLP assessments in VBA, statistics, grammar, logical thinking, numerical ability, and PowerPoint presentations. Holds a BBM in Finance and an MBA in Finance and Marketing.
Overview
10
10
years of professional experience
Work History
Business Analyst (Delivery Manager)
Genpact
10.2021 - Current
MDM Management and Hierarchy Creation, Data Steward, Data Management and Data Quality and Data Governance
CRM: MDM, IDQ and Cap force
Applications: IDQ, Cap force, Duns & Bradstreet, Hoovers and LinkedIn
Database: SQL, Tubule And SFDC
Operating system & Tools: MS Office & Internet Applications
Implemented best-practice methodologies that improved overall project delivery timelines while maintaining quality standards.
Supported software development projects by defining clear requirements and effectively communicating them to technical teams.
Interacted with internal customers to understand business needs and translate into requirements and project scope.
Optimized workflow processes to enhance overall productivity and achieve operational excellence.
Increased resource efficiency by analyzing detailed business requirements.
Senior Data Analyst
JLL (Jones Lang LaSalle)
11.2019 - 09.2021
MDM Management and Hierarchy Creation, Data Steward, Data Management and Data Quality and Data Governance
CRM: MDM, IDQ and Cap force
Applications: IDQ, Cap force, Duns & Bradstreet, Hoovers and LinkedIn
Database: SQL, Tubule And SFDC
Operating system & Tools: MS Office & Internet Applications
Analyzed survey data on Excel & create dashboard, to ensure the survey programming were correctly implemented and Anomalies within the data were investigated and resolved in a timely manner.
Researched with the various top brands for US, CANADA and APAC market to update for their product ensuring the Related surveys were up to date to reflect the rapidly changing market.
Conducted statistical analyses to leverage the results to drive brand decision-making and survey development.
Involved in the defect fixing of bugs and providing error free data.
Create and execute test plan and test scripts.
Worked with Dun & Bradstreet (D&B) to extract DUNs & Gult Numbers and maintain hierarchy for an account.
Extracting the subsidiaries from Hoovers, Bloomberg, Google and other applications.
Managed key tasks and resources to achieve cost, schedule and strategic growth initiatives.
Contributed to overall organizational growth through continuous improvement of data analytics capabilities and processes.
Operating system & Tools: MS Office & Internet Applications
As Account Service Team Analyst for VMware Sales Team and Recognized as a Point of Contact between VMware & Concentrix, Working within MDM concept, on a project to remediate SFDC database.
Perform product data management and supporting with Product Governance and Compliance, Perform analysis and resolution of issues with Named Account Hierarchy (End Customer Accounts).
Data augmentation and enrichment for domain names, alternate names, DUNS# etc. Helping the sales team to Create/Update/Activate/Deactivate/Merge the End User Accounts using the tools such as Trillium, UCM, Matrix Portal, D&B, SFDC, Demand tool, Google Analytics, LinkedIn.
We uses trillium tool, which is in build in company master to create accounts as per Data Governance policy. Trillium provides standardization while creating accounts and it helps in Enrichment and Data cleansing.
Mass creating, updating and Mass merging the accounts in Demand tool (CRM Fusion) as per the required from Sales Rep and approvals.
Defining the Sales territories based on Geography, D&B hierarchy and Industry based coverage.
Worked with Dun & Bradstreet (D&B) to extract DUNs & Gult Numbers and maintain hierarchy for an account.
Worked for 360 degree validation on hierarchy for top 500 customers using Tableau.
Preparing Reports and dashboard on Sales force on the activities performed by the team.
Sharing report data to the higher management using advanced excel (HLOOKUP, VLOOKUP, Pivot table, Index…).
Organizing weekly calls to the client on Production updates and preparing reports.
Providing training to the new joiners and documenting the processes and playbook.
Senior Associate
Genpact India
06.2015 - 03.2019
Data management, analyzing & reporting (IRI client –leading beverages company)
Providing an end to end information to clients on the US retail market.
Understanding the business, Client requirements and Service Level Agreement.
Analyzing sales performance of the companies on the basis of different dimensions like, Product, Time, Geography, measure etc.
Work Involves Creation and Maintenance of the Top-line reports as per the client requirement and Delivering it in stipulated time.
Responsible for carrying out trend analysis of the different products and categories as per the Requirement of the Clients, which helps in the launching of the new product or getting into the new Vertical of business.
Work involves delivering the Market insights to the Clients on weekly and monthly basis which helps Them to know the market Growth and the penetration of the client's product in the US market.
Projects: Provided category insights and analytics using IRI (Information Resource Incorporation) & ACNielsen clients syndicated Data.
VGHF-Venue Group Hierarchy Folder (Adding New Geographies) of US market in the database single handily after which it reflects in the Model.
New project Macro snacks which is combination of food Categories in the US market, which influenced many regions/countries services and is successfully, acquired many customers behavior in consumption.
Lean trained and tested
Certified on Macro Snacks Validations Project Methodology used Jidoka which saved $1915 per year to the Client
Certified on UPC exception Macro Project Methodology used Jidoka
Certified on Total Store Advantage QC reports macro
Constantly won CSAT (Customer Satisfaction Award), Bronze award (5 times), Silver Award (twice) with cheer points & Kudos.
Also awarded by PepsiCo client for outstanding performance in handling client queries, excellent job in reconciliation.
Trained new joiners from the training panel team and based on the feedback from the new joiners received Best Buddy award twice.
Trained on the process front to the Management level, which includes (AVP, Manager and Sr. Manager) of IRI (Information Resource Incorporation) client and received kudos.