Amithash Bhatt

Content Team Management

• Setting up processes, frameworks and best practices for content creation
• Guiding the team of content creators on the approach, setting expectations and training them on content creation
• Guiding the editing team on the approach for finding and addressing errors in the content
• Creating content for brand and corporate collateral requirements of the organization
• Working with the team to launch campaigns and solutions within short timelines
• Conducting interviews and tests and hiring the right talent for the content team

B2B SaaS Product Launch

• Leading the digital strategy for a B2B SaaS platform, starting from competitor analysis to market positioning
• Developing web page structure and content creation aligned to product objectives and user needs
• Managing content creation, including use case identification, keyword research, and SEO optimization
• Coordinating with design and development teams for seamless project execution

• Working with digital marketing team to identify products and campaigns that can generate revenue and strategizing content marketing activities
• Developing plans for article delivery, social media posts, Email marketing, LinkedIn H2H messaging and more
• Identify target accounts of customers from database and strategize content marketing activities to upsell or cross sell technological courses
• Setting up blog article strategy and assigning to external writers
• Working on various forms of content including Emailers, social media posts, LinkedIn h2h messages, press releases, product and course page content, case study, video scripts, eBooks, brochures, etc.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

• Performing thorough analysis of the website, social media platforms and all other communication mediums of clients and come up with a marketing communication plan based on the needs of the business
• Developing content for client websites
• Working on content for social media ads and search engine ads
• Creating content for EMailers and SMS
• Working with the graphic design team and getting the creatives designed
• Writing blog posts on various industry topics routinely

• Working on content for various marketing and branding communication collateral which include brochures, flyers, posters, standees, leaflets and banners of educational institutions
• Working on content for social media ads, search engine ads and News Paper ads
• Creating content for EMailers and SMS
• Creating content for digital landing pages
• Writing blog posts and news posts for iNurture website
• Editing content written by subordinates

• Comprehensive Website Content Management: Solely managed all website content needs for over 130 dentists based in the USA, ensuring consistent and high-quality updates
• Social Media Strategy Development: Collaborated with a team to create a repository of over 1,000 social media posts, enhancing client engagement and follower growth by keeping social media pages active and dynamic
• Strategic Client Communication: Managed strategic communication with clients regarding website-related queries and complaints, ensuring efficient resolution and maintaining strong client relationships.

• I have written blog posts, news posts, articles, vehicle reviews and other forms of content for the automobile portal, Motor Trend India.
• I have worked on creating content for client websites.

• The job involved writing articles based on SEO strategy for clients in U.S.
• Clients were primarily from health care and insurance sector and the articles were formulated based on the keyword strategies of SEO team

Project Name: ibikes.in and iwheels.in

• Job involved going through features and technical aspects of two wheelers and four wheelers which were then available in Indian market and writing reviews for each of these vehicles

Project Name: thinkrupee.com

• Job involved research and writing informative articles on various topics of finance like insurance, banking, income tax and various investment streams of India

Project Name: answerify.com

• Job involved framing short story based questions around the key words and writing informative answers for the same. Stories included wide range of topics such as lifestyle, travel and tourism, education and reference, restaurants, recipes, home interiors etc.