Amitra Negi
Bengaluru
Summary
Results-driven Product Marketing Manager with 5+ years of experience in driving user growth, engagement, and retention across high-scale consumer tech platforms. Proven success in optimizing D1 and M1 retention through data-led onboarding, lifecycle marketing, and in-app engagement strategies. Skilled in launching and positioning products for adoption at scale, backed by hands-on expertise with tools like CleverTap, Mixpanel, Firebase, AppsFlyer, and GA. Led multi-crore GTM campaigns and influencer partnerships. Adept at cross-functional collaboration with product, analytics, and design teams to align marketing with business outcomes and user behavior.
Overview
10
10
years of professional experience
Work History
Senior Manager, Product Marketing
Unacademy
Bengaluru
01.2024 - Current
- Achieved 14x ROI (25L to 3.5 Cr) by optimizing targeting, product messaging, and user experience.
- Led go-to-market (GTM) strategies for new product launches, improving adoption rates.
- Drove D1 and M1 retention improvements by refining onboarding flows and lifecycle messaging.
- Managed large-scale events (2 Cr+ budgets) and collaborated with top influencers and celebrities (Bhuvan Bam, Karan Johar) to boost brand presence.
- Developed data-driven segmentation strategies, increasing campaign efficiency and engagement.
- Worked cross-functionally with product, engineering, and design teams to align marketing strategies with product roadmaps.
- Automated marketing communications, enhancing team efficiency by 15%.
Marketing Manager
AppsForBharat
Bangalore
06.2022 - 01.2024
- Spearheaded GTM strategies for new product features, ensuring effective positioning & user engagement.
- Scaled Instagram by 50x in 2 months for the SriMandir brand, increasing brand visibility.
- Improved D1 retention by 35% and M1 retention by 20% through iterative testing of onboarding and re-engagement journeys.
- Optimized user onboarding and retention strategies, leading to a 4x improvement in new user retention.
- Collaborated with product teams to enhance user activation, reduce CAC, and increase LTV.
- Utilized Mixpanel, Clevertap, Google Ads, and Meta to execute data-driven growth marketing campaigns.
- Built A/B testing frameworks to optimize messaging, UX, and conversion rates.
Marketing Associate Manager
Mobile Premier League
Bengaluru
02.2020 - 06.2022
- Managed multichannel marketing campaigns, featuring high-profile brand ambassadors (Virat Kohli, KL Rahul, Tamannah Bhatia).
- Developed product positioning & messaging that increased user acquisition and engagement.
- Partnered with product analytics to track cohort-based retention and optimize campaigns for improved user stickiness.
- Conducted market research & competitor analysis.
- Optimized performance through A/B testing, analytics tools (GA, Clevertap, AppsFlyer).
- Partnered with the product team to enhance user experience and in-app engagement.
Business Development Associate
IBIBO Group Pvt Ltd
Bengaluru
01.2020 - 02.2020
- Built strong corporate relationships with Intel, Swiggy, Flipkart, and Wipro.
- Represented company at industry conferences to expand network and promote products.
- Conducted market research and executed cold calls for lead generation.
Marketing Associate
Buyhatke
DEHRADUN
09.2019 - 12.2019
- Executed high-performing social media campaigns, boosting engagement.
- Generated over 200 B2B leads in 2 weeks.
- Managed marketing operations, achieving targets.
- Drove lead generation through email and social media.
- Successfully executed campaigns at Amazon Seller Connect events (Bangalore & Delhi), generating 100+ leads.
Marketing Intern
Buyhatke
Bengaluru
06.2019 - 08.2019
- Executed high-performing social media campaigns, boosting engagement.
- Generated over 200 B2B leads in 2 weeks.
- Managed marketing operations, achieving targets.
- Drove lead generation through email and social media.
Swimming Coach
SPG Delhi
New Delhi
02.2015 - 08.2016
Education
MBA -
Graphic Era Hill University
Dehradun01.2020
Bachelor of Science -
Hemwanti Nandan Bahuguna University
Dehradun01.2014
Skills
- Product Marketing
- Retention strategy
- User Onboarding & Engagement
- User Lifecycle Management
- Social & Email Marketing
- Marketing automation
- Product Lifecycle Management
- Data-driven marketing
- Go-to-market strategy
- Cross-functional collaboration
Timeline
Senior Manager, Product Marketing
Unacademy
01.2024 - Current
Marketing Manager
AppsForBharat
06.2022 - 01.2024
Marketing Associate Manager
Mobile Premier League
02.2020 - 06.2022
Business Development Associate
IBIBO Group Pvt Ltd
01.2020 - 02.2020
Marketing Associate
Buyhatke
09.2019 - 12.2019
Marketing Intern
Buyhatke
06.2019 - 08.2019
Swimming Coach
SPG Delhi
02.2015 - 08.2016
MBA -
Graphic Era Hill University
Bachelor of Science -
Hemwanti Nandan Bahuguna University
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