AMIT SEKHAR

• Handling Flipkart for all the brands of Unilever
• Complete end to end Account Management
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

Performance Marketing

• Collected and analyzed Web metrics such as visits, time on product and page views per visit.
• Built, implemented and updated effective search strategies.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

Handled Future Group - Small & Hyper Format Stores

Walmart Small Format & Indirect Chains

I was one of the founding member of the company where I was holding the responsibility of setting up the company architecture to the setting up business model including my core task of heading Digital Marketing division.